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This is just in: Google to cut down on employee laptops, services and staplers for ‘multi-year’ savings.

Are they going to dump Macs? Here is an excerpt:
Among the equipment changes, Google is pausing refreshes for laptops, desktop PCs and monitors. It’s also “changing how often equipment is replaced,” according to internal documents viewed by CNBC.

Google employees who are not in engineering roles but require a new laptop will receive a Chromebook by default. Chromebooks are laptops made by Google and use a Google-based operating system called Chrome OS.

It’s a shift from the range of offerings, such as Apple MacBooks, that were previously available to employees. “It also provides the best opportunity across all of our managed devices to prevent external compromise,” one document about the laptop changes said.
 
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Is this not merely a case of exceptional sales of the M1, following the debacle that was the touchbar Intel laptops — coupled with the M1 iteration being so good, that fewer see the need to upgrade to the M2 versions?

Personally, it will be a long time before I find a need to upgrade my 14” M1 MBP. Surely my situation is not unique?

That's my take. I bought the base 14" M1 Pro. Very happy with it. For my uses upgrading to a M2 version would offer no advantages. And the M1 or M2 equipped MBAs have made the Pros somewhat less desirable, in a relative sense. Sales of the M2 may well have been a victim of the success of the M1 variants.
 
This thread is hilarious. "Macs are too expensive" is nothing new. Prices have been the same or have gone down after you factor in inflation, but sales have taken a big downturn even as new models are introduced.

PC sales across the board have taken a big hit so this obviously isn't an Apple-specific issue. In fact, Apple has seen LESS of a downturn than other manufacturers. This is a broad industry issue and an economic issue. But by all means, let's keep venting about how "slow SSDs" or "RAM costs too much!" or whatever other little pet peeves we have here are somehow issues people outside this little tech forum bubble actually give a crap about. Blame it on the notch or "bezels", while you're at it :rolleyes:.


Agreed, people just love to complain. There is no FACT that "Slow SSDs" are causing Mac sales to decline. I mean it's just the Air. And if you find 1.5GB/s slow, then the Air wasn't for you anyway!

- Says the person with a 2010 Mac Pro still in the critical part of their business, so I am running SSDs at SATA 2 speeds at 200 MB/s and it's just fine for 4K editing. Almost good enough for 8K RED footage.
 
Why would I buy an M1 Mac Studio now when clearly there will be an M2 or maybe even M3 coming. Apple has shot itself in the foot with this weird update schedule where the lower end products get newer chips before higher end Macs.
 
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Why would I buy an M1 Mac Studio now when clearly there will be an M2 or maybe even M3 coming. Apple has shot itself in the foot with this weird update schedule where the lower end products get newer chips before higher end Macs.
Why would you have purchased a 2016 MacBook Pro when Intel will have had new processors in 2017? How is this any different than the Intel days? Why would you have purchased a 2013 Mac Pro in 2015 or 2016?

This brings me back to the old threads of "Why doesn't Apple put in X gen Intel in their laptops?!?!" Uh, only the ultra low powered X gen exist! Intel does the same thing! 14th gen mobile chips will exist before the desktops i9s are available.
 
Massive price increases on top of already inflated upgrade costs doesn’t help their cause.

I mean there’s a difference for paying for a premium product and then that company taking liberties in pricing just because they’re premium. Feel they’ve taken the bite of greed too far.
Just need iPhone sales to tank and maybe then we’ll finally see prices return to normality.
 
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You're only talking about base price though. I'm pretty sure their average selling price has gone up over the years (but I'm having trouble finding this data). More people have moved away from base configurations, more people have been pushed to higher priced skus, and more expensive models at the top end have been introduced.

I know for myself personally buying a mac is far more expensive now. Most buyers didn't do this, but the past me would buy the processor I wanted and update the ram and hdd/ssd seprately for far less than Apple's premium (before reselling the removed components to recoup even more costs). Now I'm buying the ram spec too and going to external drives for SSD upgrades ><

For the more typical user, 8GB/256GB is far more underspecced than it was when they first introduced that configuration as the base model. Upgrading to what (imo) should be the base configuration in 2023 costs $400.

Nothing less than 1TB of storage and 16GB RAM is acceptable in 2023.
 
Agreed, people just love to complain. There is no FACT that "Slow SSDs" are causing Mac sales to decline. I mean it's just the Air. And if you find 1.5GB/s slow, then the Air wasn't for you anyway!

- Says the person with a 2010 Mac Pro still in the critical part of their business, so I am running SSDs at SATA 2 speeds at 200 MB/s and it's just fine for 4K editing. Almost good enough for 8K RED footage.

Please, people who spend $2000+ on a laptop will do their homework.

You think people will spend $2000, $3000 or $4000 just because it has a shinny Apple logo on it?

The $1599 14” M1 Pro is still the best Mac to buy, especially since Apple has also cut the SSD speeds on every Mac besides the 16 M2 Max Macbook Pro.
 
Sure .... But this has always been the risk of letting the public know about whatever you're working on releasing next as a tech business.

The bigger question might be; "Why do so few people feel like they're in a situation where they need a new Mac ASAP, or want to buy more of the existing model, rather than holding out for something else?"

I think one answer lies with corporate America. In the business world, most places want to keep buying whichever computer(s) they standardized on. They don't care so much about the "next big thing" coming down the pipe. They're more worried about building a uniform system image or configuration that they know lets them set up a new machine to deploy or wipe/re-deploy with minimum hassle. This accounts for a LOT of sales of hardware that's been out for a while and which your typical home users would say wasn't "a good buy" anymore.

A lack of M2 Mac sales tells me you've got a dwindling number of corporations out there who purchased them for their employees. Otherwise, sales would be stronger despite talk of a coming M3.

But I'd also say that Apple hasn't really kept up the value proposition for buying a Mac vs a Windows PC in recent years, and this is starting to really hurt them. No matter how nice a computer is, and even how nice its OS might be? The software has to be there too, or it's nothing more than a good looking paperweight.

Apple already pretty much ceded the entire "games" segment to its competitors. (Even hold-outs like Blizzard finally got tired of trying to support a native Mac version of games it developed.) It's become largely irrelevant in the entire educational sector too, at this point. (Yeah, you might still have a relatively large number of college students carrying a Macbook around -- but that has as much to do with the brand recognition and "coolness factor" as anything practical.) You don't walk into your elementary or high schools today and see computer labs of all Mac like you used to. Google and Chromebooks took over a big chunk of what was once Apple's territory there.

I feel like today's Apple is focused squarely on "creative professionals" as their target market. And yet, even in those fields, people are often questioning the wisdom of investing in Macs. If you're editing video and Final Cut Pro isn't your strong personal preference as an editor -- what does a Mac really give you over a high-end PC workstation? If you're into music composition, how many packages besides Logic Pro really only work on a Mac?
Too focussed on trying to be popular, fashionable, premium and high end.

Apple’s core founding philosophy was never about this. Steve Jobs didn’t run it like a fashion boutique. The goal was always to make the best product possible whilst making reasonable profits. That’s spoken from Steve’s Jobs himself. Apple have failed to do that.

You sell computers at the end of the day. Sure they look nice but at the end of the day it’s a functional piece of equipment.
 
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Why? Because you say so? My friend actually runs their business on a base M1 iMac. And they do 4k video editing. No issues with RAM or storage space because they work on external drives.

External drives cause clutter and you end up having loads and swapping them in and out.

I tried an M2 MacBook Air base model with 8GB and it struggled to import photos from my iPhone. Then struggled to export them from the photos library to a folder on my desktop. Beachballed and froze.

In general use the whole system felt sluggish. It also struggled when trying to open multiple apps.

Basic functions taxing the system.
 
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Please, people who spend $2000+ on a laptop will do their homework.

You think people will spend $2000, $3000 or $4000 just because it has a shinny Apple logo on it?

The $1599 14” M1 Pro is still the best Mac to buy, especially since Apple has also cut the SSD speeds on every Mac besides the 16 M2 Max Macbook Pro.
The Air with the "slow" ahem (not slow can we stop that already) SSD is not $2,000+
 
The Air with the "slow" ahem (not slow can we stop that already) SSD is not $2,000+

The 14” M2 is $2000 and it has a slow SSD too.

All M2 Mac have a slow SSD except for the 16” M2 Max MacBook Pro.

And yes, the M2 MacBook Air has a slow SSD too. Even my 15” MBP from 2018 has a SSD that is twice as fast.

You and Apple keep believing that people will spend $2000+ on Mac’s do it without doing some research. People who spend this type of money are not stupid.
 
Why? Because you say so? My friend actually runs their business on a base M1 iMac. And they do 4k video editing. No issues with RAM or storage space because they work on external drives.
Those 8Gb machines use swap like crazy, did you ever check the activity monitor in those machines? Those are anecdotal evidences.
 
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it would be nice if Apple optimized their hardware release and macOS release....I really don't want to deal with a full blown macOS every single year, rather something that optimizes the most recent macOS and ready's things for the next release. ie; Leopard > Snow Leopard, Lion > Mtn. Lion, etc... Hardware especially with Apple silicon have iterations like how iPhone 3 > 3G > 3GS, 4 > 4s, etc. give it a bit of breathing room and allow consumers and enterprises to catch up. also allow MacBook Air multiple external displays 😠 (without hacks workarounds)
 
Those 8Gb machines use swap like crazy, did you ever check the activity monitor in those machines? Those are anecdotal evidences.
Yes, its green memory pressure. Well you have anecdotal evidence too as those machines are doing just fine.
 
Apple's revenue was down approximately 5% year-over-year in the first quarter, a steeper decline than had been expected by analysts
All reports seem like: “Q1 of 20XX approximately down x% YoY well below expectations after the year before that was well above expectations, because no matter what, we are experts at underestimating no matter if upwards or downwards trends, i.e we actually suck at predicting”

Do the analysts ever get expectations nailed?
 
The 14” M2 is $2000 and it has a slow SSD too.

All M2 Mac have a slow SSD except for the 16” M2 Max MacBook Pro.

And yes, the M2 MacBook Air has a slow SSD too. Even my 15” MBP from 2018 has a SSD that is twice as fast.

You and Apple keep believing that people will spend $2000+ on Mac’s do it without doing some research. People who spend this type of money are not stupid.
People who research do not buy the base model. People like my Grandma go in and buy pre-configured systems.

People who research will know about the SSD speed, if it's even an issue. Most pros I know work on externals or RAIDs so internal drive speed doesn't matter.
 
Macs, ipads and iphones are almost always a discretionary spend for me. Is my existing M1 Mac Mini (8gb; 256gb) working great? It was not. Lots of freezing due to out of memory (Adobe Acrobat taking up 38gb of memory with only 8 or so documents open; MS Outlook taking up about the same; add in 20 or so open browser windows). Solved this problem by adding a 2tb external m.2 in a TB3 enclosure. Rarely get out of memory issue now BUT overall snappiness of the machine took a noticeable hit (operating system and applications are now on the external drive which is also the boot drive).

Looked for a 16gb/1 tb mac mini; about $1K refurbished from Apple; new M2 Mac Mini more like $1500. Plus taxes (almost 10% where I live in the South). That's a lot of money to just get 8gb more of RAM and 1 tb of ssd space. (The 2 tb .m2 drive I purchased cost less than $190 dollars).

The value equation cost of the desired upgrades is poor for me.

I won't abandon Apple altogether but Windows is looking more attractive as my primary desktop machine.

It sounds like you didn't buy the right machine. That base line Mac mini is for light use and, sadly, any Adobe product is not light use. MS Outlook is also a poorly optimized piece of software, especially on Macs. But I will say that Apple did you little favors by shipping the Mini with 8gb of non-upgradeable RAM. Lots of users will find that amount of RAM an issue.

However, there is no reason why you should have your operating system and boot drive running off the external storage. That is a mistake. You should keep operating system and boot on the internal storage; keep a nice solid 20 to 40 gb of space free on the internal storage, move everything else to the external. Note that MS Outlook saves every email attachment to your Mac, but the Mac OS/MS Outlook stores it as part of the System Data files (not sure if is MS's fault or Mac's fault that it gets put there). So if you have an absolutely huge System Data file, that could be 70% MS Outlook Email attachments. I had this issue and learned the hard way with my 256gb storage mini running out of space because my "System Data" was well over 100gb. I went into the Library, found the Outlook email files and deleted them. Eventually stopped using MS Outlook, but I didn't need to do that.
 
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Everywhere other that the US
Have you compared your country's currency to US dollars? It isn't Apple's fault that US dollar went up in value. But it is also fine to vote with your wallet and not buy Apple products if they don't provide enough value.
 
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Have you compared your country's currency to US dollars? It isn't Apple's fault that US dollar went up in value. But it is also fine to vote with your wallet and not buy Apple products if they don't provide enough value.

Um ok? I don't care either way i was merely answering the question.
 
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