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Has any Genius at Apple considered that the SE should not be marketed as a cheepo phone for people, who would can't afford more phone but as a premium product for people, who don't want to carry around more phone ?!?

Those Bozos talk about too much time we spend on our devices, they come up with a "screen time" App but they still deliver those giant phablets, suggesting that screen size is soooo important and that I should move along with an unhandy device.

They suggest that "comfortable web browsing" is so important that they have to force me to carry one of these bricks around...


Screw You Apple, I am not buying anything bigger than the SE, You canceled the 128GB Version, If my iPhone breaks, I will buy a dumb flip Phone! That means I cancel my Music subscription and that also means ZERO App Store sales! I am dead serious!

Come up with the SE2, dammit!
 
I hope Apple will come back to its senses and introduce a new iPhone SE.

It will reach not only China and India, but also the Western world, especially for people who like it small and perfect.

I still miss the old SE, only the camera made me buy my XS.
And I'm skipping the next iPhone this time. Too expensive. Too little new to expect....
 
Has any Genius at Apple considered that the SE should not be marketed as a cheepo phone for people, who would can't afford more phone but as a premium product for people, who don't want to carry around more phone ?!?

Those Bozos talk about too much time we spend on our devices, they come up with a "screen time" App but they still deliver those giant phablets, suggesting that screen size is soooo important and that I should move along with an unhandy device.

They suggest that "comfortable web browsing" is so important that they have to force me to carry one of these bricks around...


Screw You Apple, I am not buying anything bigger than the SE, You canceled the 128GB Version, If my iPhone breaks, I will buy a dumb flip Phone! That means I cancel my Music subscription and that also means ZERO App Store sales! I am dead serious!

Come up with the SE2, dammit!

Exactly!!! No one wants to buy cheap phones. It is the whole reason the "worlds cheapest car" failed so miserably. It did better when premium options were launched.
 
That's probably where Apple strategy fails. Samsung has no problems selling both expensive and cheap Android phones in India (obviously in very different volumes) but Apple probably can't do it. If they were to release a cheap iPhone in India what's to prevent people from exporting it to US (and other markets)? You can maximize profits by increasing either the sales (Samsung) or ASP (Apple) but not both. Most likely Apple is getting the most they can with the current strategy right now. However, by 2020 annual smartphone sales in India are projected to increase to 700 million (from 110 million now). It maybe impossible for Apple to penetrate this market then (since Android phone will be synonym with smartphone by then)
 
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The sub $250 is the mass category, but there's a $400+ category for urban consumers, and apple is completely shattered there by OnePlus. Apple does sell iPhone 6 and 6s for $300 and $350, but their closest competitor to OnePlus is the iPhone 7 at $500, but when you compare that to the OnePlus 6T, it really comes off as a relic. Apple really needs an India specific modern looking device to make any real dent.
The iPhone XR priced here at $1050 is either just a cruel joke or Apple really needs new region heads.
 
I stopped buying iPhones because they're too expensive. I can afford one, but I won't justify the cost. There's a difference.
I think there's a new market coming up. And I think whoever makes the first of this kind of device will clean up.
Apple, or any of the top tier Android companies should make a high powered but small smartphone device that costs under £$500. A minimalist design with a simplified approach to app design, perhaps focussing on communications, and productivity, and internet browsing. Imagine a sleek, minimalistic design with email, social media, and internet, with media streaming, cloud services, voice/earbud control etc. a good camera and a decent battery life. Small screen, small bezels, none of this faceID notch business. I'd even forget about a front facing camera.. Something smaller/sleeker/slimmer than say an iPhone 5. iPhone Lite. iPhone Nano. Whatever.

Trim off the fat, sell it to me (and probably the rest of the world) for £400 - I'd buy it in no time.
 
I stopped buying iPhones because they're too expensive. I can afford one, but I won't justify the cost. There's a difference.
I think there's a new market coming up. And I think whoever makes the first of this kind of device will clean up.
Apple, or any of the top tier Android companies should make a high powered but small smartphone device that costs under £$500. A minimalist design with a simplified approach to app design, perhaps focussing on communications, and productivity, and internet browsing. Imagine a sleek, minimalistic design with email, social media, and internet, with media streaming, cloud services, voice/earbud control etc. a good camera and a decent battery life. Small screen, small bezels, none of this faceID notch business. I'd even forget about a front facing camera.. Something smaller/sleeker/slimmer than say an iPhone 5. iPhone Lite. iPhone Nano. Whatever.

Trim off the fat, sell it to me (and probably the rest of the world) for £400 - I'd buy it in no time.

The rumoured Pixel 3 Lite could be here any moment. I think it fits very well in your description.
 
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I stopped buying iPhones when they put the price up to more than half my monthly income, and switched to Android.
How have you found the switch? I’m disgusted at the cost of iPhones but iMessage prevents me from quitting.
 
The article focuses on sales and the popular idea that iPhone is too expensive. but people should look at what Tim Cook is saying here.

The Indian gov is notorious for red tape and making it difficult to do business in the country.

It isn’t that Apple couldn’t sell low priced iPhones there. It is that the gov is trying to negotiate tax rates and other concessions from Apple to get the stores in place.

Apple is okay waiting for the government of India to create a reasonable set of rules for Apple to invest heavily in the country with stores, advertising and probably entertainment content deals as well.

So this is likely much more about lack of a grand bargain between Apple and India than some quarterly or annual horse race on revenue.
 
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I'd say iPhone prices in the US are well above many US customers, not just Indian, and that may be one reason why sales are slowing in the US
I can drop 2k on new iphones for the wife and I but why would I? I can get 2 s9+ for the cost of 1 iPhone and it does far more just as fast n smooth. Heart rate monitor and saturation. No watch needed. I even own a MBP but choose to use the SP5 because it's s better to
 
The article focuses on sales and the popular idea that iPhone is too expensive. but people should look at what Tim Cook is saying here.

The Indian gov is notorious for red tape and making it difficult to do business in the country.

It isn’t that Apple couldn’t sell low priced iPhones there. It is that the gov is trying to negotiate tax rates and other concessions from Apple to get the stores in place.

Apple is okay waiting for the government of India to create a reasonable set of rules for Apple to invest heavily in the country with stores, advertising and probably entertainment content deals as well.

So this is likely much more about lack of a grand bargain between Apple and India than some quarterly or annual horse race on revenue.

If it's so difficult to do business in India why does it affect only Apple? It looks like all other smartphone manufacturers are doing just fine.
 
To me, it seems like selling a less expensive phone in India might work towards the high price issue. Could have moved the SE plant to Delhi.
 
Idiot Apple marketing. Lower the price of all their products will lower the reveniue but also will rise the sells.
 
At the cost of having to set up manufacturing in India and comply with their draconian laws.

Apple did it in China (complying with their "draconian" laws).


Apple just refuses to accept the fact that not every market functions in the same manner.

I feel they accept and understand it, but they're hoping the market will eventually come to them (as wages rise and the "Aspiration Factor" kicks in) rather than them having to come to the market (by significantly slashing costs).

And if the average Indian ASP is under $150 as reported, well the parts costs alone are well above that for most models still available for sale.


The issue is not the price, it is the ecosystem. Apple phones just do not work well in the Windows/Google ecosystem and the rich people who can afford them, are normally not very computer savvy.

To fix this, Apple needs to whole hog. With the whole ecosystem. That is the only way I feel it would work.

One of the major driving factors behind Apple's product sales is the ecosystem so (honest question) what parts are missing? iCloud? Apple Stores? Apple Music? iTunes Music and Video Store? App Store?


Has any Genius at Apple considered that the SE should not be marketed as a cheepo phone for people, who would can't afford more phone but as a premium product for people, who don't want to carry around more phone ?!?

The iPhone SE was that product - it had current generation tech (for the time) in a smaller form factor. That it was never updated implies that it might not have been very popular due to it's smaller size (see below).


Those Bozos talk about too much time we spend on our devices, they come up with a "screen time" App but they still deliver those giant phablets, suggesting that screen size is soooo important and that I should move along with an unhandy device.

Size was important to a significant segment of the market. Android "phablets" were the only serious growth area for OEMs and that ended when Apple launched the 5.5" Plus models, which sold extremely strong. And now we're at 6.5" and Android is at 7" (or more?).

All that being said, I do believe Apple should release an A12 iPhone SE2 in the current form factor because the economies of scale on the component side should allow it to remain affordable (if not as affordable - I would expect a $50 minimum price hike from the old SE).


Idiot Apple marketing. Lower the price of all their products will lower the reveniue but also will rise the sells.

In already-saturated markets (like US/Canada, EU and Japan) I do not think price is a major reason why iPhone sales are down. It's more that the "usable life" of the last few generations is good enough to last three or more years. There is also no longer the "subsidy incentive" to make people think they were getting a good deal on the hardware (via a low initial price) even though they were still paying a mint via inflated monthly contract fees (which more than recovered the "savings" on the hardware versus list price).
 
Good on the Indians. Other populations should also stand up for themselves and tell the insanely greedy merchants of tat-tech to stick their silly, weak, bendgate, antennagate, scratchgate, crackgate, etc. pieces of electronic bric-a-brac where the sun don't shine.
 
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Even if just 5% of Indians bought iPhones, they would still have 50million customers.Not rocket science, is it?

Go look up how much the top 5% in India make. They can't afford iPhones either. It is an incredibly poor country. Even those who live well there make a pittance compared to the American middle class.

All of Tim's claims about India being a growth driver were a fraud on investors. The numbers were NEVER there.

Edit: since I'm being attacked, I'll do everyone's research for them:

The top 2% of all Indian households bring in more than $710 per month.
The top 0.2% are bringing in a whopping US$17,000 per year.

That's 2.6 million people. The tail keeps tapering rapidly before you get down to the irrelevant handful who can genuinely afford Apple gear. There was never any market for iPhones in India, and there won't be in the next 20 years.

Source
 
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Gee, who would have thought that jacking up the prices of your toys so they're out of the reach of the average consumer would lead to a lack of sales? ¯\_(ツ)_/¯
Not just thinking about India, but I wish Apple would figure out how to at least have an entry-level phone which still features good build quality, like an updated SE. A smaller device with a basic fingerprint reader, decent usable camera -- maybe a ~ $500 price point. This would provide people without $1K to spend on a phone (or who prefer a smaller device) entry into iCloud, iMessage, Apple Pay. It seems like a total win for Apple, one would think. Hell, I'd buy this phone in a heartbeat.
 
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I am not buying anything bigger than the SE… I will buy a dumb flip Phone!

Focus group question: Would you be interested in a foldable smartphone if its closed dimensions fit in your pocket easily? Samsung is moving forward with the concept but, unfortunately, it seems their goal is to make phones even larger.
 
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