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Apple Has Given Up on the Vision Pro After M5 Refresh Flop

Here is how to sell millions worldwide. Apple Vision Pro not requiring prescription glasses. Not for useless spatial computing. Just to watch 3D movies. And connected to Mac using USB cable. No batteries needed.
 
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simpsonsvisionpromeme.jpg
 
NOOOOOOOOOOOOOOOOOOO!!!!

lol j/k

I lost all interest in VR some time in the mid 90s. You remember the promises back then?

With a $3500 price tag, not even checking the prices elsewhere, it doesn't take a lot to not sell well enough for a product that is not necessary and from what I hear, not that good.
 
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A completley, idiotic, decision from apple AGAIN! Not enough customers willing to buy??
Strange isnt it, if you (as apple) decide that 75% of your customers cant even GET one, if they wanted!
We had to drive 850 km to get one! Because apple made it impossible for customers to buy one in their own country.
And even then, when a customer decide "im willing to drive 850 km to give my money to apple" he gets PUNISHED.
You have a problem with your (very expensive) vision pro and you phone apple in the country where you bought it, you you get to hear " sorry we cant help you! you dont live in this country, you have to phone apple in your own country!" And when you do that you get to hear from that apple helpdesk, "sorry we cant help you you bought it in another country, phone them". Then you find out (what they DIDNT tell you in the apple store when you bought it!!) that you need subscription glasses, but you CANT buy them in the country where you bought your vision pro!! Zeiss refuses to send them to another country. And zeiss in the country where you DO live says we cant sell you the inserts because in your own country they dont sell the vision pro.
In other words apple did about anything they could to make this, great product, a flop.
 
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Welp.. it's an expensive mistake for sure, both for Apple and Vision Pro buyers lol. It's going nowhere with barely any apps to tinker with.

There's nothing Pro about it despite its name, it's just an expensive adult toy.
 
I've had a Quest 3 for 2 years. I love the thing. I use it every single day. Play a couple games, watch some YouTube, Immersive videos, catch up on Netflix. Connect it to my PC with 1300Mbps via WiFi sitting in another room and playing incredible games, accessing my computers with Virtual Desktop. Streaming the entire Xbox Game Pass catalog via the Cloud. Never run out of things to do with it.

I really wanted the AVP to be a success. I tried one - more than once - at Apple stores. Loved it. But didn't $3500 love it. I can get 90% there with the Quest for 10% of the price.

And I've been an Apple diehard for the past 42 years.
 
fzJNotIBOxgnbqejSeVCvJScL said:
Apple Vision Pro is just a 'science project'. There will be a future version of a similar product, in a different form.
Click to expand...

Same thing with HomePod I guess. It's still a science project and niche product even after 8 years since the original launch. Barely doing anything that your iPhone already capable of.
 
Plain and simple, it was too expensive to ever be a mainstream product.

As for Tim Cook, I expect that the success of the MacBook Neo had more to do with the timing of his retirement than any failure of the Vision Pro. That said, I think the billions of dollars that they "sunk" into the Apple Car was much, much worse than anything to do with the Vision Pro.

But, now with the MacBook Neo Tim can retire on what could be seen as his biggest and final success. He came "in" with the Apple Watch (not too bad) and now exits with the Neo.
 
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lotones said:
I still want one.

And seriously, just yesterday there was an article about hot the AVP has been used in hundreds of cataract surgeries in the last year. So it's apparently actually being bought and used for "professional" applications... consumer sales may not matter if more professional applications are found. Apple may already own the professional VR space.
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Apple owned the professional video editing space with FCP7, then abandoned it for what was literally iMovie pro. They had 53% of all professional editors using their software as their primary editing tool. 100% of Oscar nominated documentaries were edited on it for several years leading up to its abandonment.

'Owning' a professional market doesn't seem to matter to Apple. They went after content creators with FCPX, but most of them still moved over to Adobe Premiere (which is more capable) or Davinci Resolve (which is free and has a pro version included with their cameras).

To this day, FCP is still less capable than FCP7. They just never really invested in it and didn't bother to compete with basic features offered by their competitors.
 
Alameda said:
Hard to call $2.1 billion a flop, isn't it?
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Did you read the next line in the article? "Apple has received an unusually high percentage of returns, far exceeding any other modern Apple product."

I've seen other articles suggesting a greater than 50% return rate, which actually would make it a flop. The R&D, tooling, parts, manufacturing, shipping and marketing costs, including those for the M5 version and software updates would have meant a possible loss on the product.

Plus, everyone that was ever going to buy one and keep it, already has. There is no growth in the category for this device, so any investment into future versions are just throwing money away.
 
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CrysisDeu said:
Did they seriously think M2 and the headstrap was the only issue, not the vr goggle format?

As for the price.. it’s still a useless device at $349

——

I knew it’s a flop during the rumors period. Hearing them changing directions so many times (like their Apple Car project) was not a good signal. When they decided on the VR goggle, I knew it will die.

But oh boy I wasn’t expecting to see a 2D iPad maps app on a spatial computer during their special event. At that moment I realized Apple is so gone. No one in Apple knows why they were developing the Vision Pro
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If it was 350$ I'd buy it for long travels like airplane or train. It's a great device to watch movies on in a noisy and crowded environment.
 
Dirk Pieters said:
The entire battery ordeal makes me question the viability of something much smaller and thinner like glasses. I just don’t see glasses having anything near acceptable battery life.
Click to expand...
I don’t know about the battery life, but Meta seems to be selling smart glasses just fine.
 
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