Dead? Can you provide a credible source claiming its dead?
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Has Given Up on the Vision Pro After M5 Refresh Flop
- Thread starter MacRumors
- Start date
- Sort by reaction score
Dead? Can you provide a credible source claiming its dead?
I actually believed he would. Be he would've made sure that killer apps were available, and he would've done the marketing part way better.
jakey rolling
macrumors 65816
So, you started with this statement:
And then listed a whole page of examples on how the Vision Pro is, in fact, a bad device.
jakey rolling
macrumors 65816
Especially the 250,000 or so people who got their money back after returning them.
I7guy
macrumors Westmere
I agree I think 800,000 brought the AVP and there were a lot of returns leaving a net of 600,000.
Can you post a credible source supporting your claim? Numbers I've seen floating around put the return rate around 1%.
uiop.
macrumors 68020
Not convinced, mostly because of the external battery pack. Steve would have executed whoever came up with that idea. See his take on the notion of including a stylus with the original iPhone.
PBG4 Dude
macrumors 603
Hmmm, notice the job posting date.
Also
Also
turbineseaplane
macrumors Penryn
I agree. I really don't think the version of AVP that released would have ever seen the light of day under Steve.
His product editing was one of his really core strength areas.
Yet Apple had around 20 flops during that period of time
turbineseaplane
macrumors Penryn
You are right!
Re: AVP
I don't think this particular product would have released under Steve.
It has some unique characteristics that I'm fairly confident wouldn't have meshed with his sensibilities.
Apple sells 20 million Macs and about ten times that number in Iphones yearly.
20 million people "can't afford it" and will never use it. $3,500 for a fancy movie player and sub-par laptop monitor is insane.
raindogg
macrumors 6502
There's only two reasons why the average person would by a VR headset. Gaming or porn.
turbineseaplane
macrumors Penryn
I sure wonder what Apps they are using.
It's incredible to see the VisionOS app developers talking openingly about how they have essentially no users of their Apps.
(not literally none, but not enough to justify continued investment on their part)
Last edited:
Stop that slander. Segways sell quite well outside their imagined purpose, mostly in tourism for short rentals.
gknewell
macrumors member
The amount of cluelessness and intentional ignorance surrounding this product, its price and features is mind boggling.
User 6502
macrumors 65816
I wonder if the macrumours crowd will still go on about how this is a wonderful product and it didn’t flop at all 😁
Funny that the headline is they gave up on it because the M5 refresh was a flop. Given the absolute lack of announcement or move to address any real feedback about the original product, I’d think it’s pretty clear they gave up on in a month after it launched. If anything, the M5 refresh was a cost cutting measure as the old M2 chip wasn’t being made any more, and consolidating the solo knit band with the dual loop band into a dual knit band meant they could offer fewer logistics without outright canceling it; the negative press would probably cause a great stock price dip and loss to share holders like Blackrock and others than the actual loss leader on the near silent refresh
To be honest, I don't think "the average person" cares to spend (or has) $4000 for VR headset. Apple priced it out of the mainstream market and didn't even have a substantially better new version (M5) to get people who had them to upgrade. There's a reason the MacBook Neo did so well.
Janichsan
macrumors 68040
turbineseaplane
macrumors Penryn
It's noticeable that this story is specifically framed as "MacRumors has learned", which is nice so we don't have to see the bashing of Gurman or Kuo or anyone else just because folks may not like what the rumor happens to be.
It's way too expensive and heavy, and a big part of that huge price and weight is features nobody asked for. For example, that uncanny-valley front display with an front glass must be a huge part of the price and weight.
I know some people will say that Apple doesn't do "just good enough" but look at the success of the Macbook Neo and you'll understand that not everyone has thousands of dollars to throw on frivolous hardware purchases, especially in other countries.
Not that I care anyway, glasses for augmented reality is the future IMHO.
And for gaming and VR we're going to have the Steam Frame.
I know some people will say that Apple doesn't do "just good enough" but look at the success of the Macbook Neo and you'll understand that not everyone has thousands of dollars to throw on frivolous hardware purchases, especially in other countries.
Not that I care anyway, glasses for augmented reality is the future IMHO.
And for gaming and VR we're going to have the Steam Frame.