The infamous they said, who is they? This is the worst kind of "journalism", the click-bait kind.
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Apple Has Given Up on the Vision Pro After M5 Refresh Flop
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It’s because they have to compete with Meta glasses - I mean look how cool they are on Woody Allen!
What did they think was going to happen?
The VisionPro is the second coming of the Newton. It’s cool, and it hints at some technologies that could become amazing in the future - but it is also bulky, expensive, and it makes you look like a doofus.
The VisionPro is the second coming of the Newton. It’s cool, and it hints at some technologies that could become amazing in the future - but it is also bulky, expensive, and it makes you look like a doofus.
visualseed
macrumors 65816
Yes, they updated it to the M5 because they ran out of M2 chips, but I think it’s selling in about the volume range they expected. ~500K units a year
lilkwarrior
macrumors 6502a
Galaxy XR and other high-end standalone headsets by no coincidence have the constraints when it forms to the battery pack.
Solid state battery tech, more advanced silicon, and even more premium materials used for the chassis is the path of standalone headsets of the quality and horsepower of the Vision Pro maybe not need a tethered battery pack
godrifle
macrumors 6502
I was very interested in purchasing. I went in for a demo in the Cincinnati store and it was an absolute joke. Started late, then the presenter kept allowing walkups to join in, and couldn’t answer any of my questions about using it as a software developer and VR creator. Her final answer was “buy it and return it if it doesn’t meet your needs.” That said everything to me. I know Apple well-enough that a launch like that won’t result in a long-lived product.
CrabQueenInc
macrumors regular
Perhaps you meant one of AVP’s biggest supporters?Hmm.
Steve Troughton-Smith (@stroughtonsmith@mastodon.social)
A bit of overindexing going on re MacRumors' 'Apple has given up on Vision Pro' post. The teams that were necessary to invent this thing (something like 1500 people worked on Vision Pro?) are no longer necessary. The OS is now under the purview of Apple's existing software teams. And if there's...mastodon.social
Steve Troughton-Smith (@stroughtonsmith@mastodon.social)
The Vision Pro is the 'Mac Pro' of the face-computer category, like it or not (and I don't mean that it should go away, not until there are lower-end models that outperform it). If it gets updated more often than once every 6 years, like Mac Pro, it would be lucky. There shouldn't be a new model...
Steve Troughton-Smith (@stroughtonsmith@mastodon.social)
Apple's Vision Pro developer story has been bad vibes all round, from the very start. A lot of people have felt burned, even burnt out, with trying to build for this platform. Apple arrived with arrogance and just assumed everybody would jump with them, despite burning bridges with developers...
Steve Troughton-Smith (@stroughtonsmith@mastodon.social)
Priority no 1 under new leadership at Apple should be to fix all of this stuff: reinstate Epic on all App Stores, /partner/ with them on bringing Unreal Engine (even Unreal Editor) to Vision Pro, stop fighting EU and antitrust legislation so viciously, and do dev outreach — bring third parties...
Even Apple’s biggest critics believe the Vision Pro isn’t going anywhere.
emulator
macrumors 65816
IMAX quality? Are you watching DCP files? Or you mean what's on the Disney+ IMAX tab?
tom.bcn
macrumors member
The only difference being that homepod is a hugely successful and popular product used daily by millions.
As an enthusiastic owner of this device, it’s actually nice to wear this at home. Laying down on a couch I can have my nose pointed up with the ceiling and a comfortable position watching a great movie.
The Apple Newton was discontinued in 1998. It took 12 years for Apple to come up with a replacement: the iPad.
So maybe by 2035 or so we will have a lighter weight goggles-type device.
Is IMAX quality. The resolution that you ire is astonishing. The objective tech aspects don’t translate well. Just hi do a demo ( while they last )
The idea that Apple has stopped working on a next gen VR headset is shortsighted, doesn’t understand how Apple works, doesn’t understand where the whole market is going.
Apple will release both glasses and immersive headset. It’s obvious and anyone who thinks the contrary is stupid.
Apple will release both glasses and immersive headset. It’s obvious and anyone who thinks the contrary is stupid.
iPad does not need a killer app at a price tag of [$3499 divided by 10] 😊
That is my biggest concern when a technological marvel is pushed as a mass consumer device but only highly specialized applications have practical benefits from the advanced tech.
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This is what I meant when I said they sold the "vision" and not the product. Their slick video at WWDC presented a future in which the AVP is everywhere and doesn't present either the comfort challenge or goggle aesthetic that terribly bother some people. It reminded me of internal product marketing videos large companies make to sell ideas to workers and management teams. That was a reasonable thing to do at WWDC. The audience wasn't the general market. It was to sell developers on the idea of developing for the product.
It is important to note that Apple appears to have run only a small number of short-lived Vision Pro commercial spots around launch. The AVP has not received anything like the sustained mass-market TV campaign of the iPhone, iPad, or Apple Watch. Criticizing those ads as a misjudged or misaligned sales opportunity is fair only if one assumes their primary purpose was to sell units, rather than to seed the category idea.
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Good point. Jobs was not a technical visionary. Jobs' talent was to take ideas that were already implemented and turn them into better, mass-marketable products. Without Woz tinkering with microprocessors, there would have been no Apple. Without Xerox Parc inventing the GUI and trying to sell workstations for $16k in 1981, there would have been no Macintosh. Without MP3 players, there would have been no iPod. Without a decade of tablets and PDAs, there would have been no iPhone nor iPad.
About the only thing Jobs was ahead of the curve on was with the Apple TV. That was introduced before there was a streaming ecosystem to support. But, he wasn't really a technical visionary. He inadvertently preceded the explosion in internet streaming. His main goal was to stream iTunes purchases (music and video) to television sets without turning the TV into a computer.
Jobs never got an opportunity to see the first Oculus. It was demoed a year after he died. If he had seen it, we might have had a cheaper, more mass-market-appealing Apple Vision sooner.
Nit-picky semantic point: a killer app is the application or use case that converts a product from technically interesting to obviously useful for a large enough market to drive adoption.
You could argue that the iPhone’s ability to run hundreds of thousands of apps is itself a killer capability, but that does not mean there are hundreds of thousands of killer apps. In my view, though, the iPhone's killer app is obvious. It is networked portable communication: you get a telephone, email, texting, social media, and the web all in one portable pocket device. Whether you can use it for general computing purposes is really secondary.
Funny you mention that. I have had an AVP since day one and rarely used the panorama view. Yet, I have started to do that more just recently and I agree with you. It is amazing. I've used it both with my old photos and ones I've downloaded from the web. Get a panorama of the African savannah. Stunning.
A 15% reduction would be noticeable to anyone who has the current Vision Pro. I would not trade the resolution for a light device. That is not to say that the trade-off might not be good for sales. Someone who has never used the AVP might prefer that kind of trade-off because they aren't accustomed to a better display. Then again, if you haven't used an AVP, you don't really know if the weight is all that bad. Some of us have never had a problem with it, even with the original strap.
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600,000 units total since February 2024, with about 450,000 in 2024. Unusually high number of returns, apparently the highest return rate of any Apple product ever.
Abazigal
Contributor
We were once called dumb for buying iPhones over supposedly cheaper android phones with better paper specs. Look where that has brought us.
The rest of all you have all given up on your own beliefs, and decided to explain away Apple's success every chance you got, when you should be trying to explain them. Maybe it's easier? More cathartic? Easier to get cheap views and clicks?
Apple is not going to suddenly forget how to make nice things. The Vision Pro is not going anywhere, and all those of you naysayers here will end up on the wrong side of history.