Apple Has Raised $200 Million Through (PRODUCT)RED Sales to Fight AIDS

Discussion in 'Politics, Religion, Social Issues' started by MacRumors, Nov 29, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple, a longtime supporter of AIDS research through its (RED) partnership, today shared some details on the work (RED) is doing to put an end to AIDS in Africa with the money it raises for the Global Fund.

    Since its founding in 2006, (RED) has raised more than $600 million to support the Global Fund, $200 million of which has come from Apple.


    Apple sells a selection of exclusive (PRODUCT)RED branded merchandise, and when customers purchase a (PRODUCT)RED device or accessory, a portion of the proceeds is donated to (RED). Apple has been selling (PRODUCT)RED merchandise for years now, and its most recent release is the red version of the iPhone XR.

    Apple is (RED)'s largest corporate donor, and in its release today, Apple shared some stories of the HIV-positive caregivers who benefit from the money donated to the Global Fund, and the full article is well worth a read.

    The Global Fund has provided money to thousands of facilities in Kenya and seven other countries in Sub-Saharan Africa, and it's made a huge impact cutting down on the spread of the disease. In 2017, there were 53,000 cases of HIV in Kenya, a major improvement over the number of HIV cases back in 2000 when 9.3 percent of all adults in the country were HIV-positive.

    With improved access to HIV treatment through the Global Fund, which provides 17.5 million people with life-saving antiretroviral treatments at the moment of diagnosis, just 4.8 percent of adults in Kenya were HIV-positive in 2017.
    Apple is planning a major fundraising effort in honor of World AIDS Day, set to take place this Saturday. From December 1 to December 7, $1 of every Apple Pay purchase made at an Apple Store, through the Apple Store app, or on the Apple website will be donated to (RED).

    Apple will also turn the Apple logos at many of its retail stores red to raise AIDS awareness, as it has done in past years.

    Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

    Article Link: Apple Has Raised $200 Million Through (PRODUCT)RED Sales to Fight AIDS
  2. kstotlani macrumors 6502a

    Oct 27, 2006
  3. kwikdeth macrumors 6502a

    Feb 25, 2003
    Tempe, AZ
  4. Mr_Brightside_@ macrumors 68030


    Sep 23, 2005
  5. ericgtr12 macrumors 65816


    Mar 19, 2015
    WTG Apple! Not sure why this is PRSI worthy, what's political or controversial about raising $200 million to fight a lethal disease? We should all be applauding them.
  6. Solomani macrumors 68040


    Sep 25, 2012
    Alberto, Canado
  7. Porco macrumors 68030


    Mar 28, 2005
    I think it’s a great thing. It’s $200million Apple could have held onto, or used for something less worthwhile, from products they probably would have sold anyway (either in red or other colour schemes).
  8. thadoggfather, Nov 29, 2018
    Last edited: Nov 29, 2018

    thadoggfather macrumors G4


    Oct 1, 2007
    Great cause... on paper

    Sorry to be a buzzkill but -
    I am of the opinion bono’s Org that’s owns (red) mishandles most of the $$$ and it becomes his personal slush fund. His politics always stink too and he’s a Loyal George soros crony.

    Once a scumbag , always a scumbag.

    He also didn’t become the richest rockstar in the world just from U2 ... just saying

    Worth a watch imo if you’re open minded to being presented w uncomfortable facts, very eye opening, about an hour long, aptly titled : Bono is evil

    Also touches on the time when apple forced users into having a copy of the u2 album on Their devices without their consent
  9. burgman macrumors 68000


    Sep 24, 2013
    Wait for it, the flotsam will drift by in time. My only concern with any charitable donations is corruption in the countries and having the money actually reach those in need.
  10. tromboneaholic Suspended


    Jun 9, 2004
    Clearwater, FL
    My wife always wants the (RED) version of an Apple product any time there is one.
    Not because she's a humanitarian. She just like red.
  11. jimbobb24 macrumors 6502a

    Jun 6, 2005
    Great job Apple.

    I saw some articles saying we are getting close to a vaccine. For those at risk this will be an amazing breakthrough.
  12. trainwrecka macrumors 6502

    Apr 24, 2007
    It's the internet. Someone has a reason. :)

    Anyway, good on them for raising that much.
  13. sdf macrumors regular


    Jan 29, 2004
    Are you absolutely sure, sir? It does mean changing the bulb.
  14. jclo Editor


    Staff Member

    Dec 7, 2012
    Apple uses a red decal for a lot of its stores.
  15. joueboy macrumors 65816

    Jul 3, 2008
    This program is been really great and Apple did a great job. Remember although the photo portrays the new XR that $200 million is been raised over the years since it started and 1 item that Jony Ive designed a gold EarPod sold for $461K.
  16. cocky jeremy macrumors 68040

    cocky jeremy

    Jul 12, 2008
    Columbus, OH
    We need to quit funding this and just ask Magic Johnson for the cure, because clearly, he has it.
  17. CarlJ macrumors 68030


    Feb 23, 2004
    San Diego, CA, USA
    If I were Apple, I'd be building those white-lit Apple logo signs with RGB LEDs, so they could be turned red (or any color needed in the future - green on Earth Day?) via software. Saves the expense of having to physically mess with the signs in hundreds of stores.
  18. supremedesigner macrumors 6502a


    Dec 9, 2005
    Gainesville, Fl
    Of all $200 million, how much does it actually go there and how much goes to CEO?
  19. AgentAnonymous macrumors regular


    May 6, 2016
    We all should, but it's still "political" because the unfortunate reality is that kind of thing will upset the radicals that belong to the alt-right.
  20. NinjaHERO macrumors 6502a


    Aug 29, 2008
    U S of A
    Would love to help contribute to this with my Apple purchases. Wish they'd make the high end phones in RED. Heck, even my Ipad and Macbook Pro. Why not offer them all RED.
  21. thadoggfather macrumors G4


    Oct 1, 2007

    If AIDS isn’t a ‘social issue’ — what is it? An apple product?
  22. ericgtr12 macrumors 65816


    Mar 19, 2015
    A deadly disease?
  23. thadoggfather macrumors G4


    Oct 1, 2007
    I don’t disagree but I also don’t see a ‘deadly disease’ subcategory

    It affects society so it’s a social issue

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