Apple Has Raised $65 Million for (Product) RED Fight Against AIDS

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 26, 2013.

  1. MacRumors macrumors bot

    MacRumors

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    U2 singer Bono, who heads up the (Product) RED charity Apple has collaborated with since 2006, today announced (via TechCrunch) Apple has raised more than $65 million to fight AIDS in Africa.

    Since it first debuted a special edition (Product) RED iPod nano in 2006, Apple has released a number of (RED) devices, including several iPod nanos and shuffles. The company has also produced a (RED) iPad Smart Cover, iPad mini Smart Cover, and an iPhone Bumper, along with a new (RED) iPhone 5s case. For every (RED) product bought, Apple donates a portion of the purchase price to the charity.

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    (Product) RED is affiliated with several other companies in addition to Apple, including Starbucks, Nike, and American Express, raising more than $200 million to date.

    Article Link: Apple Has Raised $65 Million for (Product) RED Fight Against AIDS
     
  2. Bare macrumors regular

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    I haven't contributed yet, but I might have to with a case or cover for the iPad 5. That red is striking.
     
  3. ghostface147 macrumors 68030

    ghostface147

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    Man I wish there was a (Product) RED version of the iPhone.
     
  4. Acidsplat macrumors regular

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    A Product Red iPhone would be incredibly tempting, at least for me.


    EDIT: Ghostface beat me to it!
     
  5. HiRez macrumors 603

    HiRez

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    This is really cool, but what's with the random parentheses and capitalization in the name? Never understood that.
     
  6. applesith macrumors 68030

    applesith

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    Red is my favorite color and I have purchased a few pieces here and there from Apple.
     
  7. cclloyd macrumors 68000

    cclloyd

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    I thought the numbers would be much higher than that...
     
  8. b11051973 macrumors 6502

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    I have the red iPad mini cover and I'm getting the new red case for the iPhone delivered tomorrow. I don't think I've ever bought any other RED product from Apple.
     
  9. BornAgainApple macrumors 6502a

    BornAgainApple

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    As do I. The iPhone 5C black on red would look awesome, but I don't think Apple is willing to fork over $55-$65 per phone for charity.
     
  10. BigHonkingDeal macrumors 6502a

    BigHonkingDeal

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    #10

    Attached Files:

  11. Vanilla35 macrumors 68040

    Vanilla35

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  12. troop231 macrumors 603

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    Indeed! An anodized red one would be superb!
     
  13. neoelectronaut macrumors 68030

    neoelectronaut

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  14. carfac macrumors 65816

    carfac

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    #14
    while that sounds commendable and all, the whole product red thing seems somehow trendy rather than effective. i remember reading last year that pr spend 100 in advertising for every 20 it actually spends on aids prevention.

    seems like there are better charities to get this work done than something that gives less than 20% to its end recipients...

    But DAMN is that red sexy!
     
  15. fjfjfjfj macrumors 6502

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    #15
    I was prepared to say that the amount didn't seem like a lot given the size of Apple, but then when I saw that the total amount raised by the charity was just over $200MM, Apple is a considerable chunk. Good work to Apple and the people who purchase the (Red) products.
     
  16. scrap104 macrumors regular

    scrap104

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    Like this looks great.
     
  17. troop231 macrumors 603

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    Yep! But the glass would be red as well.
     
  18. carfac macrumors 65816

    carfac

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    The red is hot- the black at the top and bottom do NOT work!
     
  19. Ugg macrumors 68000

    Ugg

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    #19
    It's amazing that a third of the money has come from Apple. To the poster who stated that too much of the money goes to overhead, I a agree but awareness is a major result of Project Red. Also, aids rates are down substantially across the world.
     
  20. fivedots macrumors 6502a

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    Heavily considering the red case for my black iPhone 5. I actually prefer my phone naked but am constantly drawn toward cases, if that makes any sense at all. And I'm a sucker for red and leather, though never in clothing.
     
  21. Northgrove macrumors 65816

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    #21
    I think they're worse than typical. :(

    I like the iPod touch colors much more. Which interestingly enough also features a Product RED version. Go figure...
     
  22. CrimsonKnight macrumors 6502

    CrimsonKnight

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  23. bchery21 macrumors 6502a

    bchery21

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    Lol, I know right? He typed that whole novella in 7 mins:eek::rolleyes:
     
  24. Slix macrumors 6502a

    Slix

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    This is good, for Apple helping in the fight against AIDS. I have yet to purchase a PRODUCT (RED) device, but I plan to eventually.
     
  25. BvizioN macrumors 601

    BvizioN

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    #25
    I was really hopping no one was going to quote him/her. Got tired of scrolling and scrolling..... and scrolling....
     

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