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Apple works on a lot of stuff. It doesn't mean an VR headset is imminent. I'm sure a lot of what they learn will go into future displays. Maybe their car's HUD.
 
I'm more excited about AppleTV developments and the Apple Car than VR... I think VR is a cool thing with limited use. Even gaming would be "cool" until you have non-stop headaches from the VR experience.
 
Isn't it OBVIOUS? Tim Cook says VR is "cool". 2 days later a rumour comes in that says there is a secret team working on VR.
Am I the only one thinking that this is just something pulled out of thin air based on what Tim said?
No I think it's probably an intentional leak by Apple on an otherwise slow news day to reassure everyone they have stuff in the pipeline.

The article says AR/VR, not just VR. AR is not gaming-centric. Think of Microsoft's Halo Lens, rather than the Oculus Rift.

AR can be very useful for displaying content beyond what you see on your monitor and as you walk around in the real world.

AR does not need a high end GPU because it is not focused on controlling your entire sense but complement the eye vision, it would only need to overlay the content on top of the glass and can be purely text.

I'm fascinated by all of this but still not convinced people will want to walk around with big bulky goggles on their face every day. To me something like Hololens is more niche for certain verticals, not something I'm going to strap on every day before I go to work.
 
Don't walk around with a watch on my wrist. Certainly am not going to walk around with a pair of goggles, helmet, etc on my head. Now...maybe if they come up with something they could implant in my eye...
 
Really trying to figure out how virtual reality will expand beyond video games...

I guess you could design a house or something and virtually walk thru it before you build/buy it.

It'll be huge in the porn biz!
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Don't walk around with a watch on my wrist. Certainly am not going to walk around with a pair of goggles, helmet, etc on my head. Now...maybe if they come up with something they could implant in my eye...

I've read a few things recently about AR contact lenses. Give it five years...
 
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You guys should read Patently Apple more. They've been working on VR for 7 or 8 years. Also, they developed a new type of OS and File System... all in the patents
 
You put on the VR headset, make pretend you got into your "Apple car" and drive down to the Apple store to buy a 5K thunderbolt display.
 
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The article says AR/VR, not just VR. AR is not gaming-centric. Think of Microsoft's Halo Lens, rather than the Oculus Rift.

AR can be very useful for displaying content beyond what you see on your monitor and as you walk around in the real world.

AR does not need a high end GPU because it is not focused on controlling your entire sense but complement the eye vision, it would only need to overlay the content on top of the glass and can be purely text.

Did you see the picture of those goggles. If Apple tries to introduce an AR headset that bulky at a keynote, Jony will be laughed off the stage (once the stunned silence ends).
 
I do not want to wear a heavy ski mask on my face.

Something like the google glass that is minimally intrusive would be way better I think. Then again there is a AR and VR so it all depends on what they are going for. But I think an AR system that for example could overimpose the driving direction as I walk or drive would be a nice addition. In some cases this would be better than having Siri tell me to turn in 200 feet.
 
Really trying to figure out how virtual reality will expand beyond video games...

I guess you could design a house or something and virtually walk thru it before you build/buy it.

I just read yesterday that 360 cameras are being used at the Superbowl. About 3 weeks ago Samsung Gear VR broadcasted a 360 boxing match.
Just imagine selectable cameras at a basketball game or any sporting event. Or a med student watching a surgery from home. How about watching a live 360 video of a grandchild being born. The possibilities are endless.
 
No I think it's probably an intentional leak by Apple on an otherwise slow news day to reassure everyone they have stuff in the pipeline.



I'm fascinated by all of this but still not convinced people will want to walk around with big bulky goggles on their face every day. To me something like Hololens is more niche for certain verticals, not something I'm going to strap on every day before I go to work.

AR has a lot of potential in the enterprise

https://techpinions.com/the-augmented-reality-enterprise-opportunity/43329
 
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I want an Apple Car that allows me to drive in virtual reality. Preferably one where the Apple Watch doesn't exist.
 
You put on the VR headset, make pretend you got into your "Apple car" and drive down to the Apple store to buy a 5K thunderbolt display.

But your 5k thunderbolt display is really an in-app purchase for a monitor that is really just generated by the goggles. Apple will never need to sell another physical device. It will bring new meaning to the term virtual machine. It will be marketed as the greatest idea ever because it's so environmentally friendly not to have to build physical objects.

And forget about making the iPhone as thin as a sheet of paper. Your virtual iPhone 9 will be truly 2-Dimension.
 
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Did you see the picture of those goggles. If Apple tries to introduce an AR headset that bulky at a keynote, Jony will be laughed off the stage (once the stunned silence ends).

What pictures? The patent drawings almost never matches the real life version, Apple would never reveal the final design in patents.

There are no real mass production versions of Apple's AR glasses. No one knows what the final version will look like if it will exist.

Google has already done it with Google's Glasses, that's an AR glass.
 
What pictures? The patent drawings almost never matches the real life version, Apple would never reveal the final design in patents.

Google has already done it with Google's Glasses, that's an AR glass.

So Apple is coming years late to copy one of google's biggest flops, and they're going to take google's streamlined look and make it look like bulky ski goggles.
 
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I do not want to wear a heavy ski mask on my face.

Something like the google glass that is minimally intrusive would be way better I think. Then again there is a AR and VR so it all depends on what they are going for. But I think an AR system that for example could overimpose the driving direction as I walk or drive would be a nice addition. In some cases this would be better than having Siri tell me to turn in 200 feet.

You got to start somewhere. You can't expect the size and lightness of sunglasses in a first generation product. Look at the camera modules in our phones. Basically made point and shoots obsolete for tons of people. I was once amazed that my Android phone from a few years ago had a 720p display; same resolution as my 42" TV. Today 720p is low end.
 
Apple has teams working on just about everything. As a huge tech company, they have to play in every area to find new opportunities for expanding their market.
 
I was once amazed that my Android phone from a few years ago had a 720p display; same resolution as my 42" TV. Today 720p is low end.

I'm glad we live in times when 720p is just for cheap low end phones. The iPhone 6s with it's 1334x750 display sure is a premium product well worth its premium price tag. That nice IPS panel Apple blesses us with sure beats the OLED lesser phones force on their customers too. And 16g of flash just screams modern and high end.
 
They have to or else Mac's/OS X will be dead if VR explodes. Not going to guarantee that VR is going to be a hit but I spent over $1500 upgrading my gaming PC and another $600 for a oculus rift preorder because I'm looking few new experiences. Not one penny went to Apple.
If Apple does not jump on it early their entire computer business is in trouble with "mainstream" buyers. It will be too late once the cost of premium headsets come down. If it wasn't for Samsung's incompetence in upgrading their flagship phones I would be using a Galaxy S6 with gear VR.

Less than 0.5% of the population is going to spend the money you've spent on VR. Until the price comes down substantially, it's not going to be of interest to most people. Not until the entire setup, headset and processing power, are under $400 total will VR see widespread adoption, and even then they may need to lower the threshold even more.
 
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