"Apple has expanded its research efforts in virtual and augmented reality, building out a large team that is experimenting with headsets and other technologies, reports Financial Times"
Two thoughts came off immediately from that intro:
But we are seeing the effect of a bean counter promoted to lead the old Apple, and the best he can do is speak with empty platitudes. Apparently, there is neither a hyperbolic adjective nor adverb Tim has ever disliked.
Lambast me if you will, but his China approach to extract minimum production cost and derive maximum profit is a one-trick pony, until proven otherwise.
Two thoughts came off immediately from that intro:
- The bloat goes on. Chime me for being skeptical, but the old and successful Apple paradigm was a small talented engineering group leading development -- only Tim's Apple now thinks of hiring to no end and then finding that schedules were not met.
- A good home for Augmented Reality lies with Tim's hyperbolical marketing and pricing teams. Not only augmented but distorted realities as well.
But we are seeing the effect of a bean counter promoted to lead the old Apple, and the best he can do is speak with empty platitudes. Apparently, there is neither a hyperbolic adjective nor adverb Tim has ever disliked.
Lambast me if you will, but his China approach to extract minimum production cost and derive maximum profit is a one-trick pony, until proven otherwise.