Let's make it sound like Google and Apple are both winners.
Marketshare = Android (nearly 80%)
Mobile profits = Apple
In video game console wars, we mostly look at which one sold the most to determine the winner. Apple already lost to Android since 2009-2010. But if you look at it like as a business on whoever makes the most money, then Apple wins the pie eating contest. If it was seen that way, then the Sony PS2 didn't win generation six because Nintendo still made a killing selling GameCubes even though it sold less than 25M compared to the 150M PS2's.
Google is really out to sell ads. So their target is mostly volume sales for "overall" smartphones being sold. Doesn't matter if iOS was #1 or #2. It is a reason why Google still develops apps for iPhones while Apple is only in it for themselves. This is where mission is accomplished for Google and is probably why Alphabet Inc (Google's mother company) is valued more than Apple right now.
Congrats to Apple for selling their one billionth iPhone but Android accomplished that like over two years ago. Android One is created for that next billion. They already surpassed Symbian within their first few years. Yes, Android has more phones at cheaper prices. If you want to use that reason, then you also will realize why Android phones don't get software updated as long. Too many configurations.
Apple makes the most mobile profits. Google won the installed base years ago to sell more ads. Both winners.
As for which platform is leading in innovation? Android. All I see with newer iPhones are features I saw on Android years ago. When Apple stops impressing the tech savvy and only want to cater to soccer moms, tech dummies, and the Kim Kardashians of the world, they already lost that edge years ago. Most have probably been living under the rock to notice it especially in North America which is the only continent iPhones have a single digit deficit to Android's marketshare.
Google had 1.4B active Android users last year. Now I was confused for a minute because Apple just sold its 1 billionth iPhone but Google has 80% global marketshare. The difference is ACTIVE users. Apple is counting up all the iPhones being sold, even the old ones that aren't used anymore. So it is like 1.4B active users on Android and something like 280M active iPhone users to make up most of the marketshare.
Google has 1B users on Android, Chrome, YouTube, and probably on Gmail already. Nokia and Samsung hit a billion phones sold years ago. The Nokia 1100 alone sold a quarter billion and this is when the market was smaller. I really don't see the big deal selling 1B iPhones in NINE YEARS. But okay, congrats for selling that many even though most people buy iPhones subsidized.
You really think most people buy them by paying $700+ up front? Installments. So think before you say they are expensive since most Americans are under the mercy of their carrier but benefit from discounted cash outs. I guess it is like comparing total points scored between Kobe Bryant and Michael Jordan. Circumstantial. Kobe surpassed MJ's total points by entering in the league younger but also played more games and seasons to surpass MJ. Eras were too different too.
Like comparing movie box office success between Gone With The Wind vs Avatar. Adjust to inflation but circumstances were all different.