The thing is Windows doesnt run Logic...He says the apple is ugly, well I think apple's are very well designed, its very subjective, but I think that Apple concentrates on more non-computer aspects, like even the bottom of a laptop for example looks very clean and tidy on a powerbook whereas on a toshiba for example, it just looks like...well, its the bottom so who cares kinda look. As for being better products in terms of ipods, yeah ofcourse I agree with him. The ipod isnt superior at all, I mean i think the screen sux, the battery life is **** and it cant play WMA. BUT, whats important is that people arnt looking for MP3 players, they are looking for iPods. Its actually different, in terms of marketing positioning. Like I think for example, Mizuno running shoes are probably the best in the world for marathons and stuff, as many pros use it. But would you wear a Mizuno just coz its superior to other shoes? No, you would wear Nike, Converse etc coz it looks better and and you like the "design". So obviously, its not that customers always want superior products, just putting out the best MP3 player isnt going to sell, what is needed is differentiation as Porter put it. The guy who wrote the article should take some business classes!
