Apple Highlights Upcoming October 18 Event With Interactive AR Logo

[MacRumors]

Apple just announced its second fall event, which is set to take place on Monday, October 18. As usual, the Apple Events webpage features an augmented reality logo that you can see when viewing the page on an iOS device.

Open up the Apple Events page on an iPhone or an iPad and then tap on the logo to open the augmented reality interface. Apple asks you to scan around the room and then projects the graphic from the event invite into the area.

For the Unleashed event, the augmented reality view features beams of blue light that are arranged in the shape of an Apple logo, along with the date "10.18."

Apple's October event is expected to focus on new MacBook Pro models, but we could also see the AirPods 3 and a refreshed version of the Mac mini. Apple plans to livestream the event, but MacRumors will also have live coverage both here on MacRumors.com and on our MacRumorsLive Twitter account.

Article Link: Apple Highlights Upcoming October 18 Event With Interactive AR Logo

 

[AmazeSE]

The best AR was the September 2021 one.

 

[1rottenapple]

Damn there goes my 16in MBP trade in value sky diving down

 

[eliteoOSX27]

Something is telling me we will get a sneak peak at the AR glasses.

 

[TheYayAreaLiving 🎗️]

I love it. I can’t wait. So exciting!!!

 

[Karllake]

Shut up and take my money!! I’ve been waiting soooo long for this event, still “rocking” a first day RMBP.

 

[Eauboy]

[readies wallet]

And so much for an October 26th event. I guess Apple didn't want to wait quite that long.

 

[MacBird]

Interesting, Monday instead of Tuesday.

 

[Eauboy]

Interesting, Monday instead of Tuesday.

Google has an event on the 19th. They're probably trying to dodge that.

 

[stevet]

I don't understand the use/fascination with AR and why Apple thinks this is the 'next thing'.

 

[mozumder]

Gonna be $8000 poorer that day thanks to 16” MacBook Pro with 128GB memory and 8TB SSD

 

[spotlight07]

My Apple Card is ready! Can’t wait for the new MacBook Pros! Apple are really invested in AR. Must mean that Apple Glasses are coming soon! ?

 

[diamornte]

I don't understand the use/fascination with AR and why Apple thinks this is the 'next thing'.

It's planting the seeds of the future virtual Apple glasses world

 

[FightTheFuture]

Damn there goes my 16in MBP trade in value sky diving down

I believe the "last" bigger screen Intel MacBook Pro will hold better value than we can expect. Might be the last with a discrete GPU too...

 

[davidjschloss]

Something is telling me we will get a sneak peak at the AR glasses.

I dunno. I hope so, but the last apple event had an AR logo as well, and they didn't even talk about it.

 

[keaide]

The AR logo does not work on my iPad Pro 2021.

 

[Grohowiak]

Here we go. I need a bit more powerful mini and I'm good to go.

 

[MacLoveMacHate]

Also resembles what happens when you drop an iphone without a case...

 

[topdrawer]

so far apple promos is the only real world use of AR i've used. and so far it was only the previous logo as i'm not gonna bother to even look at this one. my phone becomes a hot coal when i use AR.

 

[KPOM]

Any significance to Apple's calendar reminder being 2 hours long? Are they going to announce a bunch of things? Or do they always block out 2 hours?

 

[deaglecat]

Any significance to Apple's calendar reminder being 2 hours long? Are they going to announce a bunch of things? Or do they always block out 2 hours?

Intro Cool Drone Shot
Tim, telling the audience what a fantastic year Apple have had.
Cool Drone Shot Transition
Mandatory focus on some environmental, recycling or green aspect of their products.
Cool Drone Shot Transition
Product Announcement 1
Product Demo 1
Cool Drone Shot Transition
Product Announcement 2
Product Demo 2
Cool Drone Shot Transition
Introduction to a third party who have created some cool app + Demo
Cool Drone Shot Transition
Product Announcement 3
Product Demo 3
Cool Drone Shot Transition
Tim recapping what was announced.
Cool Drone Shot to close.

Will be quicker but 2 hours can be filled...

They used to have Bands play the event out. Not any more. It's a shame, I sometimes liked that.

 

[szw-mapple fan]

It looks like this will steal a lot of media coverage from Google‘s Tuesday event, and vice versa.

 

[szw-mapple fan]

Any significance to Apple's calendar reminder being 2 hours long? Are they going to announce a bunch of things? Or do they always block out 2 hours?

No the reminder has always been 2 hours long if I remember correctly. Usually they need some flexibility since the pacing will change the amount of time in live events, but it’s not really necessary for pre-recorded announcements I guess.

 

[szw-mapple fan]

The AR logo does not work on my iPad Pro 2021.

It works if you request mobile site. The Apple web devs probably forgot to make an exception for iPads running desktop browsers.

 

[CarpalMac]

I don't understand the use/fascination with AR and why Apple thinks this is the 'next thing'.

Integration. They took away the headphone socket so they drive sales in wireless headphones. They will very likely do the same here. Find something that people want to do with their iPhone and push them towards being "glassholes".