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macrumors bot
Original poster
Apr 12, 2001
58,110
21,196


Apple just announced its second fall event, which is set to take place on Monday, October 18. As usual, the Apple Events webpage features an augmented reality logo that you can see when viewing the page on an iOS device.

apple-ar-logo-unleashed.jpg

Open up the Apple Events page on an iPhone or an iPad and then tap on the logo to open the augmented reality interface. Apple asks you to scan around the room and then projects the graphic from the event invite into the area.

For the Unleashed event, the augmented reality view features beams of blue light that are arranged in the shape of an Apple logo, along with the date "10.18."

Apple's October event is expected to focus on new MacBook Pro models, but we could also see the AirPods 3 and a refreshed version of the Mac mini. Apple plans to livestream the event, but MacRumors will also have live coverage both here on MacRumors.com and on our MacRumorsLive Twitter account.

Article Link: Apple Highlights Upcoming October 18 Event With Interactive AR Logo
 

mozumder

macrumors 65816
Mar 9, 2009
1,177
4,050
Gonna be $8000 poorer that day thanks to 16” MacBook Pro with 128GB memory and 8TB SSD
 

spotlight07

macrumors regular
Mar 28, 2007
166
102
My Apple Card is ready! Can’t wait for the new MacBook Pros! Apple are really invested in AR. Must mean that Apple Glasses are coming soon! ?
 

topdrawer

macrumors 6502a
Oct 1, 2012
844
1,290
so far apple promos is the only real world use of AR i've used. and so far it was only the previous logo as i'm not gonna bother to even look at this one. my phone becomes a hot coal when i use AR.
 

KPOM

macrumors P6
Oct 23, 2010
17,287
6,629
Any significance to Apple's calendar reminder being 2 hours long? Are they going to announce a bunch of things? Or do they always block out 2 hours?
 

deaglecat

macrumors 6502a
Mar 9, 2012
516
441
Any significance to Apple's calendar reminder being 2 hours long? Are they going to announce a bunch of things? Or do they always block out 2 hours?
Intro Cool Drone Shot
Tim, telling the audience what a fantastic year Apple have had.
Cool Drone Shot Transition
Mandatory focus on some environmental, recycling or green aspect of their products.
Cool Drone Shot Transition
Product Announcement 1
Product Demo 1
Cool Drone Shot Transition
Product Announcement 2
Product Demo 2
Cool Drone Shot Transition
Introduction to a third party who have created some cool app + Demo
Cool Drone Shot Transition
Product Announcement 3
Product Demo 3
Cool Drone Shot Transition
Tim recapping what was announced.
Cool Drone Shot to close.

Will be quicker but 2 hours can be filled...

They used to have Bands play the event out. Not any more. It's a shame, I sometimes liked that.
 

szw-mapple fan

macrumors 68030
Jul 28, 2012
2,956
3,368
It looks like this will steal a lot of media coverage from Google‘s Tuesday event, and vice versa.
 

szw-mapple fan

macrumors 68030
Jul 28, 2012
2,956
3,368
Any significance to Apple's calendar reminder being 2 hours long? Are they going to announce a bunch of things? Or do they always block out 2 hours?
No the reminder has always been 2 hours long if I remember correctly. Usually they need some flexibility since the pacing will change the amount of time in live events, but it’s not really necessary for pre-recorded announcements I guess.
 

CarpalMac

macrumors 68000
Nov 19, 2012
1,577
3,839
UK
I don't understand the use/fascination with AR and why Apple thinks this is the 'next thing'.

Integration. They took away the headphone socket so they drive sales in wireless headphones. They will very likely do the same here. Find something that people want to do with their iPhone and push them towards being "glassholes".
 
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