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Apple this morning announced a digital-only event that will be held on Tuesday, September 14, and if you view the event webpage on an iPhone, you can tap on the logo to open up Apple's Safari AR viewer and you'll see the three-dimensional logo move in real-time in the real world.

september-2021-event-ar-logo.jpg

Just open up the event site on an ‌iPhone‌ or iPad and tap right on the logo to open up the AR version. The graphic Apple is using for the event reflects the shining outline of the Apple logo seen in the event invite, and you can use AR to tunnel through it, where a starry night lake scene and the event date are revealed.

Apple often creates graphical experiences for its events, with AR being at the center of recent efforts. In the past, it also had an October iPad event where it created dozens of different Apple logos, and people often analyze event art designs to decipher possible signs of what to expect when it comes to product announcements.


Apple's September event will focus on the new iPhone 13 lineup and is also expected to unveil the Apple Watch Series 7 and possibly AirPods 3. New iPads, AirPods, and MacBook Pros are expected launch in the coming months.

Article Link: Apple's September 14 Event Page Features AR Logo on iPhone
 
Last edited:

Icehart

macrumors member
May 20, 2020
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macduke

macrumors G5
Jun 27, 2007
13,100
19,598
Considering the stars rotate in the sky, probably astrophotography too.

View attachment 1827981
Good catch. Given the rumors, it's likely this was intentional. It's going to be really weird doing astrophotography on the iPhone. However, having done it myself with professional camera gear, the amount of post-processing involved to get a decent result with image stacking makes me think that a smartphone might be well suited for this task if they can get the sensor to a bit better place. Doubt we'll be getting any deep sky objects anytime in the next decade or two, lol, so for now astrophotography will continue to be a thriving hobby.
 

NotTooLate

macrumors 6502
Jun 9, 2020
444
891
If only they would spend their time on more important things. You know...like finishing the OS instead of relying on 3rd party developers to meet basic functions that Apple can never seem to get around to.
“Steve , why are you not debugging that kernel issue !! “
Steve: “ oh I am doing this AR thing for the event ״
This is how you imagine things work in Cupertino? Or it’s just your way to vent in an unrelated thread ?
 
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