Apple Hires Amazon Fire TV Head to Spearhead Apple TV Business

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 7, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    Apple has hired Timothy D. Twerdahl, the general manager and director of Amazon's Fire TV business, to be the vice president in charge of Apple TV product marketing, reports Bloomberg. Twerdahl joined Apple earlier this month.

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    Twerdahl has been in charge of Fire TV since 2013, overseeing two generations of the product and its rise as one of the more popular internet-connected set-top boxes. At Apple, Twerdahl will report to Greg Joswiak, VP of iOS and iPhone Product Marketing.

    The move will allow Pete Distad, the former head of Apple TV product marketing, to concentrate on helping Apple land content deals, which are headed by Eddy Cue. Before joining Apple in 2013, Distad was senior vice president of content distribution at Hulu.

    Having Distad join content negotiations is intended to shore up content for Apple TV, according to Bloomberg, as efforts to secure exclusive content deals for Apple TV have stalled in the past due to failed negotiations.

    With the fourth-generation Apple TV, Apple was originally aiming to provide a full a la carte television service that could replace traditional cable and satellite packages, similar to Sony's PlayStation Vue service. However, Apple unsurprisingly saw pushback from both content and cable companies after using negotiating tactics described as "assertive" and "hard-nosed," declining to back down from the terms the company wanted. Apple scaled back its TV ambitions in the past couple of years, though it considered both a slimmed-down subscription service and purchasing Time Warner.

    In addition to leading product marketing for the Fire TV, Twerdahl was also the senior director of internet TV at Netflix and a vice president of consumer devices at Roku, according to his LinkedIn.

    Article Link: Apple Hires Amazon Fire TV Head to Spearhead Apple TV Business
     
  2. Glideslope macrumors 603

    Glideslope

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  3. Naraxus macrumors 6502a

    Naraxus

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    You generally have to have a product before you can market anything
     
  4. AngerDanger, Feb 7, 2017
    Last edited: Feb 7, 2017

    AngerDanger macrumors 601

    AngerDanger

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    In the future, everyone will be famous a content provider for 15 minutes."
     
  5. noisycats macrumors 6502a

    noisycats

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    #5
    Background at Roku, Netflix, and Fire?!? Damn. Let's see him work some magic!
     
  6. Rogifan macrumors Core

    Rogifan

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    #6
    Ok well he's been hired in to the marketing department so...
     
  7. jinnj macrumors regular

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    #7
    If the UI changes to anything close to the ********* that is the Amazon Fire then it will kill the AppleTV even faster.
     
  8. Lancetx macrumors 68000

    Lancetx

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    #8
    Nobody could possibly do any worse than Eddy Cue has, so there's that...
     
  9. BeefCake 15 macrumors 65816

    BeefCake 15

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  10. C DM macrumors Sandy Bridge

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    #10
    But this doesn't fit in with the whole people are leaving and Apple is doomed narrative.
     
  11. julesme macrumors regular

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    #11
    Now that's irony. Not too long ago, Amazon was just an upstart in the streaming TV category and Apple was a first mover.

    If only we could get Eddy Cue to show up to a meeting on time, then we could count on his help as well!
     
  12. cuestakid macrumors 68000

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    #12
    i misread the title thinking Amazon Prime was coming to Apple TV.
     
  13. FelixDerKater macrumors 68030

    FelixDerKater

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    #13
    Too many streaming sources. Fragmentation will be its demise.
     
  14. patohi macrumors regular

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    #14
    Might be too late. Apple TV 4 has great potential and was ruined by bad Eddy decisions.
     
  15. Larry The L Suspended

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    #15
    You clearly don't understand the process. All of this stuff can happen before the actual product. Just think about.
     
  16. bighype macrumors regular

    bighype

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    #16
    Eddy Cue is the absolute WORST manager at Apple right now. He's incapable to run any product team. Everything he runs turns to garbage quickly.

    You're right... this guy will be an improvement because he can't possibly be as bad as Cue.
     
  17. RogerWilco macrumors 6502a

    RogerWilco

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    Ive is refining the design. The next gen :apple:tv will be an alyouminium sphere with a diameter of precisely 100 mm. There will be no connector ports or indicators of any kind and it will sit in a alyouminium charging bowl. Accessory wax fruit apples, bananas and grapes will be available to complete the set. It still won't support 4K, but Tim Cook says stay tuned...
     
  18. btrach144 macrumors 68000

    btrach144

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    #18
    4K HDR support PLEASE!

    (Before you reply, just because you don't own a 4K HDR TV doesn't mean others don't.)
     
  19. Banks73 macrumors newbie

    Banks73

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    #19
    Fake news
     
  20. arnette macrumors 6502

    arnette

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    #20
    Apple is just NOW hiring someone for this? Talk about falling behind...
     
  21. Steve.P.JobsFan macrumors 6502a

    Steve.P.JobsFan

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    #21
    I just want Prime Video on my Apple TV already...
     
  22. Chupa Chupa macrumors G5

    Chupa Chupa

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    #22
    Next Apple will hire Amazon's Alexa manager to make Siri usable. Does Apple not have anyone internally anymore or all they all too busy designing Christmas exhibits, attending award ceremonies, and touring furniture manufacturers?
     
  23. FasterQuieter macrumors 6502

    FasterQuieter

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    #23
    I would love to use my Apple TV, but as it doesn't support 4K or HDR I am forced to use the slow built in Samsung apps on my TV. Oh, please also improve the remote. Samsung's smart remote is better, which is just humiliating.
     
  24. ILuvEggplant Suspended

    ILuvEggplant

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    #24
    why does anyone want apple to do this?

    THEY DO NOT DO SOFTWARE RIGHT!

    apple maps
    calendar
    mail
    itunes
    icloud
    game center
    ping
    apple tv UI

    Please apple focus on hardware.
     
  25. JohnApples macrumors 65816

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    #25
    Especially with the huge influx of 4K TV's this past holiday season. For the first time ever, it was easier to find a good deal on 4K vs 1080p. Still disappointed that the most expensive streaming box can't do 4k.
     

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89 February 7, 2017