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Apple Hires Former Tesla Engineer With Expertise in Prototyping Car Parts
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I'm no expert, but it seems to me that once you remove the internal combustion engine a company like Apple,or Google or Tesla have the better expertise to build cars. Especially if we agree that self-driving and software working with hardware is the key. The old school automakers had and have expertise. But a great deal of it is specific to combining an internal combustion engine on 4 wheels. Take that away and I do think it's a new market. Especially if we can get rid of the idiot car dealership systems that are written into law in places like Texas.
If you're sure about the first thing finding a definitive link, not some Tesla marketing material should be a piece of cake hey.... Tesla is hella good at tooting their own horn, that's a fact... For the rest meh.
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What innovative spiriit? Their car go form A to B with up to date batteries, cue 1900.... Seriously, they call Apple's fan cultish but, good grief!
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Na, they're working honking death stars powered by grass clippings; very original...
1. Apple CNCs tons of parts and experience at CNC programming is going to carry over from CNCing a car part to CNCing anything from prototyping MacBooks to making recycling robots.
2. By the time Apple's car is ready to go into production it is highly likely that self-driving car market will be eminent if not already here, Apple doesn't want to compete with BMW and Mercedes, they want to compete with Uber, well, frankly all the car companies that are selling car service and not cars. 15 years from now the way we get around in cars will be more of a platform than a product you buy and Apple wants to make sure they control the experience and integration into your lifestyle of one of the fastest growing market segments in the world instead of Microsoft or Google, that Siri is telling you that your car for work is arriving early because of traffic and turning your coffee maker on instead of Google Now and Nest.
I just don't believe Apple will be selling cars to consumers, they will be selling car service that works seamlessly through their platform, that the giant screen on the dash instead of a steering wheel is playing Apple Music and pulling your data from iCloud and not Spotify. In 15 years in a major city you are going to care more about if Uber or Apple Car is more compatible with your phone and coffee maker and not at all about actually buying or leasing a car, Apple wants in.
2. By the time Apple's car is ready to go into production it is highly likely that self-driving car market will be eminent if not already here, Apple doesn't want to compete with BMW and Mercedes, they want to compete with Uber, well, frankly all the car companies that are selling car service and not cars. 15 years from now the way we get around in cars will be more of a platform than a product you buy and Apple wants to make sure they control the experience and integration into your lifestyle of one of the fastest growing market segments in the world instead of Microsoft or Google, that Siri is telling you that your car for work is arriving early because of traffic and turning your coffee maker on instead of Google Now and Nest.
I just don't believe Apple will be selling cars to consumers, they will be selling car service that works seamlessly through their platform, that the giant screen on the dash instead of a steering wheel is playing Apple Music and pulling your data from iCloud and not Spotify. In 15 years in a major city you are going to care more about if Uber or Apple Car is more compatible with your phone and coffee maker and not at all about actually buying or leasing a car, Apple wants in.
Because they are not brilliant products. They are products that can kill you and are useless unless you take extensive training in operating them. You have to tell them what to do and where to go, otherwise they won't do a thing. You stop paying attention for a second and they kill others and maybe yourself. You operate them in an enclosed space and you die.
Current cars are the DOS computers of transportation. There is lots of room for improvement.
Kudos to the marketing geniuses that have worked behind the scenes to make Tesla the "Cool Rich Kids Electric Car."
At some point in the not so distant future, Tesla's hidden gremlins may be revealed. If that happens, the defectors who left for Apple will be the envy of those left behind.
Concealing the truth is a highly successful strategy for those who can pull it off. Pundits whisper about a ticking clock.
An auto industry shake-up is welcome news and no matter the outcome, would ultimately be good for consumers.
To some extent Apple became the IBM in the '84 commercial...a fat company that thinks by throwing money they can keep up their revolutionary spirit. But what else to expect with the likes of Eddy Cue running the company.
CATIA was developed by Dassault to help make their fighter jets. It evolved into the de facto standard for automotive and aircraft manufacturing. It's a 3D modeling software, a bit like Autocad, which I'm sure you've heard about.
No Mac have certified hardware for CATIA, not even the Mac Pro (GPU not on the list, but they are based on W-series so it might work).
It's the curse of success. Once the Gigafactory is completed and Tesla is cranking out 500,000 Model 3's every year, you (or some younger version of you) will transfer your admiration to a new company.
There was a time when Madonna was edgy. There was even a time when Cher was kooky (and kooky was a good thing).
By the time Tesla releases the Model T (completing Musk's dream of spelling S3XYES2T), the company will be so successful and powerful that it can electricroller over Ford's objections. But the message boards will be full of people asking where the magic went.
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A fancy box on wheels holding all the the best minds in the world.
Tesla and Apple will be fighting for the hipster car crown. Cheap overpriced crap. Model S is hideous and it's laughable they charge 80k for something with the quality of a ford taurus. So many better cars you can buy for that money or less.
Yeah, a car is thousands of times more complex than building a computer or writing software. Apple is way out of their league here. You can't just go to Foxconn and say "here, build me 10,000 vehicles". Even Tesla is still learning how to make a proper car, and this is a company that at least has background in rocket engineering.
Unless Apple's idea of a car is some toy car running iOS, their car will be a total disaster in the face of the competition.
Designing and building a car isn't necessarily more complicated than building a computer or writing software, in fact, it is arguably less complicated. The problem for Apple isn't tackling the complexity, but that it presents a set of problems completely outside of their areas of competency, and the problems they have to solve don't end with designing and manufacturing, they only start there. I remain skeptical about these rumors pointing to Apple building a branded automobile, and actually hope the people who are so confident about this are wrong. To me it looks like the industrial equivalent of Napoleon invading Russia. I pray Apple doesn't have the kind of confidence that leads them to acts of hubris.