- Apr 12, 2001
Apple has been snapping up several employees with both retail and fashion experience as it prepares to launch its new Apple Watch, which it it is aiming to position as a fashion accessory. The Apple Watch, which the company calls the "most personal product" it's ever made, is available in two sizes with several different casings and a wide array of band options.
Prior to joining Apple, Aguilar worked on reimagining the Gap brand, increasing sales and introducing "fresh marketing." According to Gap's Global CEO, Aguilar was a "major part of the journey to return the brand to iconic status."
Along with Aguilar, Apple's other prominent fashion-oriented hires have included Angela Ahrendts, the former Burberry CEO who now serves as Apple's retail chief and Paul Deneve, former Yves Saint Laurent CEO who now works on "special projects." Apple has also picked up Patrick Pruniaux, a former Tag Heuer Sales Director, and Musa Tariq, Nike's former director of social media and community. Most recently, the company hired famous designer Marc Newson, who will be working under Jony Ive."Apple is getting a tested professional. Working on a major American brand like Gap means you are on a big stage, in bright lights, every day. That experience is priceless, and Apple demands people who know how to play at a high level," Mr. Farbman added. "Also, her experience in simply communicating the value of meaningful design and developing ideas that create an emotion -- rather than just communicate a product benefit -- should serve her well at Apple."
Article Link: Apple Hires Senior Gap Marketer as Director of Global Marketing Communications