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Apple Hiring for 'Answers' Team Working on 'ChatGPT-Like Search'
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It wouldn't be "based on your documents." That would be a ridiculously small corpus. It would have all your documents, email, photos, etc as *context* so it isn't just the Dr Know from the Spielberg movie AI that answers all questions about the world, but also Jarvis from Iron Man that knows about you, your life, your business
They're just now hiring for this? What have they been doing... for the last several years? As a commentor above mentioned and I never really thought about it that way: Jobs had a Siri strategy because he knew the future of computing was AI+conversational. That was iPhone 4S IIRC. And they've absolutely screwed that opportunity since Siri has not improved much since that original release.
And then we have Spotlight. How old is that? 15 years? What another missed opportunity to ship AI builtin to that search feature.
IMHO, Apple is rotten from the head down. Tim Cook is not a technologist, and I doubt he barely even knows how to use a computer. How can you run a computer company if you don't fundamentally use or understand it? There's no more chief product people at Apple either. It's all just milquetoast meetings and personalities: No one is allowed to touch the guaranteed cash monster, which is iPhone. So they do small changes here and there, and everyone from the engineers to the SVPs are just collecting their paychecks and watching that AAPL grow to $3T valuation. This is the current state of affairs everywhere, including Google. Sadly, there's no competitors in the smartphone space besides Android as an alternate OS which is its own mess. So until something comes along at that scale and is able to dethrone the big 2, its going to remain this way I'm afraid.
And then we have Spotlight. How old is that? 15 years? What another missed opportunity to ship AI builtin to that search feature.
IMHO, Apple is rotten from the head down. Tim Cook is not a technologist, and I doubt he barely even knows how to use a computer. How can you run a computer company if you don't fundamentally use or understand it? There's no more chief product people at Apple either. It's all just milquetoast meetings and personalities: No one is allowed to touch the guaranteed cash monster, which is iPhone. So they do small changes here and there, and everyone from the engineers to the SVPs are just collecting their paychecks and watching that AAPL grow to $3T valuation. This is the current state of affairs everywhere, including Google. Sadly, there's no competitors in the smartphone space besides Android as an alternate OS which is its own mess. So until something comes along at that scale and is able to dethrone the big 2, its going to remain this way I'm afraid.
People don't realize what will happen around 2030.
They still fight for their KPIs and have no life.
Fortunately, this all will be over soon.
They still fight for their KPIs and have no life.
Fortunately, this all will be over soon.
Unfortunately microsoft already owns 49% of the for-profit arm, and i don't forsee them selling any of their stake anytime soon. The other 51% isn't for sale as far as i'm aware.
Ballmer's microsoft maybe.
But nadella's microsoft is a lot more progressive.
Microsoft own 49% of Open-AI's for profit arm, and started accumulating back in 2019.
Microsoft had the forsight to do this, years before generative AI was a buzzword.
Apple could've done the same thing but didnt, and it certainly wasn't because they didn't have the money back in 2019.
I really hope they fall once on their face, as this whole Siri/AI stuff, lost promises, major delays, poor performances/bugs while unnecessary *** is delivered, shows too much arrogance
I can’t stand the name Siri anymore, it is connected with too many disappointments
I can’t stand the name Siri anymore, it is connected with too many disappointments
They don’t have to do everything software wise. They just need to focus on making good hardware that people use to access said software. See Nvidia. That also means knowing when to let go of the walled garden approach.
Will be interesting to see where this goes. Might take a year or two before it is ready. A separate app that can compete with the other AI's will be good.
Ah yes, the MechaHilter bot....sure.
Oh, so like Google’s knowledge graph?
Welcome to 2012, Apple. Keep skating to where that puck used to be; maybe one day you’ll catch a glimpse of where it is now.
Welcome to 2012, Apple. Keep skating to where that puck used to be; maybe one day you’ll catch a glimpse of where it is now.
OK. Maybe. Let's see. GenAI is advancing so fast, I think that they'll need to buy in a solution / team and integrate it fast.
At this point, it's really clear that Apple's strategy pre Chat GPT was just to ensure that they did incremental 'just enough' improvements in both hardware and software, with a once every 10 years radical rework of the iPhone (and their other platforms) once there was a significant technology evolution in key components (batteries, screens etc.).
And GenAI has completely upended that and Apple are struggling to turn the oil tanker around.
I still think that they have only a 50/50 chance of doing this. Not because they haven't got the cash or talent in their ranks, but because senior managers have a particular way of doing things which was all an evolution of the Steve Jobs way and as the saying goes, 'old habits die hard'.
At this point, it's really clear that Apple's strategy pre Chat GPT was just to ensure that they did incremental 'just enough' improvements in both hardware and software, with a once every 10 years radical rework of the iPhone (and their other platforms) once there was a significant technology evolution in key components (batteries, screens etc.).
And GenAI has completely upended that and Apple are struggling to turn the oil tanker around.
I still think that they have only a 50/50 chance of doing this. Not because they haven't got the cash or talent in their ranks, but because senior managers have a particular way of doing things which was all an evolution of the Steve Jobs way and as the saying goes, 'old habits die hard'.
Thats a good point. Google pays Apple 20 billion a year to be the default search engine on ios.
Apple might as well give up a couple bill of that 20 billion in exchange to use their gemini LLMs to power Siri and Apple Intelligence.
Personally, I don’t care what LLMs are used as long as it works and has Siri level integration into the OS and ecosystems.
Apple could make this problem go away quite quickly if they just use someone else's tech.
By all means develop your own and swap it out (when ready) but don’t make your customer’s suffer the consequences of your massive screw up in handling the Apple Intelligence / Siri 2.0 development.
You’ve made 2 or 3 comments ******** on Apple, doing the usually “steve wouldn’t have done this” BS.
Why are you on an Apple rumor site if all you do is complain about Apple
Your attempt to gatekeep an Apple rumor site is laughable. I’m here to discuss, critique, and engage, same as you. If you can’t handle opinions that don’t worship Apple’s every move, maybe you’re the one who needs to rethink why you’re here. My comments stand; deal with it!
To each their own, but bringing up what Steve would do is pointless, he has been dead for almost 14 years.
Time to move on. It was time several years ago.
Like the other dude, you are also out here accusing me of things I’ve never said. You’re fabricating nonsense! I never mentioned “what Steve Jobs would do” in any of my comments under this topic, show me where I did… I’ll wait.
You’re just parroting lies from others, blindly copying and pasting harassment without a shred of evidence. Get your facts straight before you come at me!
I'm not coming at you or anyone else, just making a statement.
Dude what are you talking about? Stop gaslighting me! Are you really that oblivious to the hypocrisy of your own comments?
You said: “but bringing up what Steve would do is pointless, he has been dead for almost 14 years.”
Show me where I brought up Steve Jobs!? Or apologize and stop harassing me.
When a business gets too big, the decision to buy even a box of paper clips takes many levels of management to review the request to see if it is necessary and are there alternatives, then they post a request for bids, then review the bids, and then check in with finance to allocate the funds. A purchase order is then generated and the box comes in two weeks later. Since this process took about a month, the need for the paper clips expired since the project was cancelled and so more wasted funds. Thinking of Apple car project.
Since the rudder fell off and no one noticed and the Captain has not issued any orders to change course. the sudden appearance of the water fall dead ahead means it is time to abandon ship while there is still a chance to survive. How many top AI folks just left Apple?
Why is the BoD not kicking backsides and taking names to get rid of the dead wood at top management? The upper crust is stale. Doing the same thing over and over again expecting different results is defined as insanity.
The last "newest" device, the "Googles", is a total sales flop with not enough receipts to cover even the R&D costs. AI has been on the horizon for a very long time and those that could see that altered course as it was apparent effort in that field of work was to become increasingly more important.
Multiple vendors other than Apple have had folding devices for many years. MAYBE Apple will have one in 2026, but that ship's sailed and Apple is possibly showing up as an "also ran" and not in the top winners.
Steve's dream of complete vertical integration has been accomplished by TSMC making the "A" and "M" chips so Apple has total control of the time table for the CPU components to make their products so there is no excuse that innovation and new products should lag behind another's efforts.
The management team needs a second in command that really runs the ship and fires those not fired with enthusiasm. Create a little concern that your job performance is on the line EVERY day and next Friday could be your last day and perhaps Apple can speed things up. With this many employees, there are "go getters" and those who're "just along for the ride".
Tim as CEO is responsible for the many issues Apple is facing. Perhaps spend less time joy riding around the globe on the corporate jet and more time in the office overseeing the daily operations would get the ball rolling in the desired direction. Tim should also re-read the definition of truthfulness and integrity and see where he may be falling short of those ideals.
Apple could survive but needs to reconsider the course they are on and the route they are taking.
Since the rudder fell off and no one noticed and the Captain has not issued any orders to change course. the sudden appearance of the water fall dead ahead means it is time to abandon ship while there is still a chance to survive. How many top AI folks just left Apple?
Why is the BoD not kicking backsides and taking names to get rid of the dead wood at top management? The upper crust is stale. Doing the same thing over and over again expecting different results is defined as insanity.
The last "newest" device, the "Googles", is a total sales flop with not enough receipts to cover even the R&D costs. AI has been on the horizon for a very long time and those that could see that altered course as it was apparent effort in that field of work was to become increasingly more important.
Multiple vendors other than Apple have had folding devices for many years. MAYBE Apple will have one in 2026, but that ship's sailed and Apple is possibly showing up as an "also ran" and not in the top winners.
Steve's dream of complete vertical integration has been accomplished by TSMC making the "A" and "M" chips so Apple has total control of the time table for the CPU components to make their products so there is no excuse that innovation and new products should lag behind another's efforts.
The management team needs a second in command that really runs the ship and fires those not fired with enthusiasm. Create a little concern that your job performance is on the line EVERY day and next Friday could be your last day and perhaps Apple can speed things up. With this many employees, there are "go getters" and those who're "just along for the ride".
Tim as CEO is responsible for the many issues Apple is facing. Perhaps spend less time joy riding around the globe on the corporate jet and more time in the office overseeing the daily operations would get the ball rolling in the desired direction. Tim should also re-read the definition of truthfulness and integrity and see where he may be falling short of those ideals.
Apple could survive but needs to reconsider the course they are on and the route they are taking.
Ugh, I've had the last of these cases happen to me more than I'd like as of late
Sometimes, when I ask Siri to turn on/off lights or whatever, sometimes it'll just sit and spin for a while and either it'll work or sometimes it'll just come back with "Something went wrong. Please try again."
I mean, Siri's been with Apple for YEARS now; no reason why stuff like this should be happening as much as it is and that it's not more capable than the others; it's almost laughable at this point
They may lose that deal regardless it sounds like, so it may be beneficial to have something of their own they could potentially monetize down the road. If anything at least hopefully it will be a better experience for their customers, and better integrated into the OS