They've been so successful thus far that it's hard to predict what they'll be doing next. They might even change the world.
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Apple Hiring for 'Answers' Team Working on 'ChatGPT-Like Search'
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Apple execs sneer at anything they’re not currently shipping but once they ship it then it’s the greatest thing ever and only Apple could do it.
I don’t think Microsoft is that way. It’s just most of the tech press is focused on consumer tech, especially gadgets and that was never Microsoft’s strength. But where I work nearly everything I use on a daily basis is a Microsoft product. I’m using Copilot more and more and for my use cases it works really well.
Microsoft recently hit $4T market cap.The second company to do so. It’s not burning itself out. I don’t think Nvidia is either. In fact if I had to predict I’d predict it’s more likely Apple will be a customer of Nvidia again than Nvidia burns out.
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i do not think that just this one headline of an "answers team" being put together is indicative of anything by itself.
but, if you objectively look at the continuum of all the official announcements, the leaked information, the big premature announcement of AI along with the release of iPhone 16, the internal staff resignations, the managerial structural realignment of the various bits of AI within apple, then, its clear that there is no other conclusion than apple is in trouble.
something bigger than what appears to be happening needs to happen immediately.
im not a Tim-basher like so many people are.
he has led the company successfully be the trillion+ dollar company it has become.
but apple is clearly behind. some major shakeup is needed.
something even more drastic than future scheduled point updates to iOS 26 need to be delayed and scaled back in order to allow hundreds of more apple engineers to work on Personalized Siri (im kind of sure that iOS 26 will not have a lot of mid-term big updates, other than any progress in AI).
im a big believer in what apple has told us: that a personalized Siri is more useful to me in my everyday life than just what kind of questions i can get answered over the net which is already done well by google Gemini.
now days i am thinking of the announcement of jony+sam and the assistant type of product they are building.
maybe, just maybe, an iPhone and even a tablet iPhone is not enough. maybe the empire that iPhone has built for apple will in fact wither more quickly than i had been thinking.
it is, in the end, about how successful apple will be in how quickly and well it integrates its Apple Intelligence into the iPhone/foldable iPhone in the next 2 years.
but, if you objectively look at the continuum of all the official announcements, the leaked information, the big premature announcement of AI along with the release of iPhone 16, the internal staff resignations, the managerial structural realignment of the various bits of AI within apple, then, its clear that there is no other conclusion than apple is in trouble.
something bigger than what appears to be happening needs to happen immediately.
im not a Tim-basher like so many people are.
he has led the company successfully be the trillion+ dollar company it has become.
but apple is clearly behind. some major shakeup is needed.
something even more drastic than future scheduled point updates to iOS 26 need to be delayed and scaled back in order to allow hundreds of more apple engineers to work on Personalized Siri (im kind of sure that iOS 26 will not have a lot of mid-term big updates, other than any progress in AI).
im a big believer in what apple has told us: that a personalized Siri is more useful to me in my everyday life than just what kind of questions i can get answered over the net which is already done well by google Gemini.
now days i am thinking of the announcement of jony+sam and the assistant type of product they are building.
maybe, just maybe, an iPhone and even a tablet iPhone is not enough. maybe the empire that iPhone has built for apple will in fact wither more quickly than i had been thinking.
it is, in the end, about how successful apple will be in how quickly and well it integrates its Apple Intelligence into the iPhone/foldable iPhone in the next 2 years.
If innovation were as simple as throwing money at a problem, we’d all be driving Apple Cars right now. They sunk a boatload into that effort and abandoned it after 10 years. Innovation, or designed based engineering if you will, requires a clear understanding and articulation of a problem statement, creatively surmounting challenges when encountered solving for it and consistent focus upon a defined objective. Apple has not, to my knowledge, even defined what they want to do beyond make Siri more usable and has been completely amorphous in their discussions of AI. This is not a money problem.
what is a better search, what viewpoint? Interesting questions arise to the weighting given advertiser's desires versus user desires (how do you determine if a user is looking for a product or information and how do limit or determine the temporal scope of the information (inputs) that can be used in the answer? - beats me)
That's because Apple starring down an imposed 100% tariff in early 2024 for all cars manufactured in China quickly put an end to the Apple car as it would make it uncompetitive in the EV car space. A very smart move.
Apple hasn't publicized that detailed information, which is expected considering the competition it's facing. Despite what you believe, Apple isn't winging it and hoping for the best.
No one here has inside information as to what Apple's AI plans are. It's just guessing and pure speculation on this forum. Which leads to people here believing Apple system engineers and managers are stupid.
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I am much more concerned with Apple seriously debugging the core operating system than creating another bug laden appendage that creates problems for the operating system. Basic Safari screen openings come to mind like after closing the open screen one often has to quit Safari in order to launch a new window. Was not an issue so much before last beta update.
MacOS 18.6 release 4 is almost baked as release material but still has issues. We are just a few weeks away from the next dog and pony show. Too bad it will be canned so Tim can not hear the boos from the audience.
MacOS 18.6 release 4 is almost baked as release material but still has issues. We are just a few weeks away from the next dog and pony show. Too bad it will be canned so Tim can not hear the boos from the audience.
Apple is in a good position and can really improve upon other LLM's as most are simply "everything including the kitchen sink" internet scrapings that include such gems as that eating rocks is good for you. For that reason Meta just put down $14 billion for a stake in Scale AI, a startup specializing in data labeling for AI models.
The next step for LLM's is the refinement stage. Right now LLM's are not ready for primetime and Apple did good in not just rushing out an LLM's out there for the sake of having one out there. I am sure Apple can further distill data for a more a more Apple worthy search model. The proof or concept for LLM's is mostly complete, now as Apple has done time and again, it's about who can refine it and offer a better product.
The next step for LLM's is the refinement stage. Right now LLM's are not ready for primetime and Apple did good in not just rushing out an LLM's out there for the sake of having one out there. I am sure Apple can further distill data for a more a more Apple worthy search model. The proof or concept for LLM's is mostly complete, now as Apple has done time and again, it's about who can refine it and offer a better product.
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Apple is in serious trouble hey? According to this forum they’ve been in serious trouble since the original iPod! They’re doing rather well for a company on the edge of collapse for over 20 years!
No, but this time they’re in serious trouble for real!!! 😆
No, but this time they’re in serious trouble for real!!! 😆
Yeah... same story, every day of the year, going on 20 years. But somehow Apple has been able to squeak by, and now miraculously has 1+ Billion active and repeat customers. Making it one of the most successful consumer tech companies in the world. Apparently due to random luck.
While I agree with you, unfortunately, the thing between Tim's legs is about the size of a peanut. The guy's a terrible CEO and doesn't take risks. One can't even argue that the stock price is doing great... It's flat since December 2023. Tim's the most boring CEO ever, and he runs Apple. You have to literally work to be such a dead fish flopping on land like he is.
Take the people who created the pretend demo for June 2024, get them in a conference room, and say “Do that, but for real this time.”
As far as not responding, my friend that runs Alexa in his house isn’t any better.
I often get “Who is speaking?” It ignores me when I start cursing at it.
I often lose my phone when I take a nap. What’s annoying is “Find my phone” can sometimes get “ You’ll have to unlock your phone for that.” And I curse even more.
And when I ask my HomePod a question. It refers me to my iPhone. No! Just give me a goddamn summary of the answer.”!
A LLM based on my private documents sounds like a stupid idea that will make a stupid LLM. It’s a bad neural net with no neurals to net! At this point they should just incorporate the latest Grok which seems to be the most capable and quickly growing. License it into Apple One. That would make me very happy.
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I agree about “Timmah!” Though the South Park version has more personality.
Tim has been dicking around failing at HomeKit a long time as well. We need Apple to get stuff done and done right. Tim gets stuff half-assed.
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The one thing good about Siri is a seemingly endless supply of terrible Dad jokes. “Hey Siri tell me a joke” is one of my favorite insomnia pastimes. So many groans it wears me out.
Everyone is tripping over themselves to become the next metacrawler.com in 2025. It’s hysterical.
The article points to this listing
jobs.apple.com
Base pay of 180-318K
This doesn't look serious at all. Nothing worth this much discussion
AIML - Staff Machine Learning Engineer, Answers, Knowledge & Information (AKI) - Jobs - Careers at Apple
Apply for a AIML - Staff Machine Learning Engineer, Answers, Knowledge & Information (AKI) job at Apple. Read about the role and find out if it’s right for you.
Base pay of 180-318K
This doesn't look serious at all. Nothing worth this much discussion
Probably like the others are, offer a basic free service but lock the decent features behind a paywall for a “premium AI” service. Give new Apple device users 1 year free premium and hope they get hooked.
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