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Apple is the problem because they allow users to choose which apps are allowed to track them? Seriously?
Did you see these bits;
The regulator emphasized that while the ATT framework itself is not inherently anticompetitive, its implementation by Apple resulted in a lack of neutrality. In its published decision, the authority said that the system was "neither necessary nor proportionate to the company's stated goal to protect user data" and added that the method Apple used to prompt consent introduced unnecessary friction for third-party developers. Apple's own advertising services are integrated directly into iOS and were not subject to the same user journey,
 
An entire industry (basically 99.995% of silicon valley) running off shady, dishonest and hidden tactics is not something to envy.
Yeah well, they rule the world. Take them out of the equation and we'll be back in the stone age of tech.

French companies like Archos were ahead of it's time 20 years ago, they sold tablets that were media players while apple was still playing ipods, now Archos is developing medical tech and piggybacking off Android. Europe has always been pro consumer meanwhile the US is pro business.
 
What's the deal? That app tracking message pop-up is really transparent. Semi-transparent 😁
 
Yeah well, they rule the world. Take them out of the equation and we'll be back in the stone age of tech.

French companies like Archos were ahead of it's time 20 years ago, they sold tablets that were media players while apple was still playing ipods, now Archos is developing medical tech and piggybacking off Android. Europe has always been pro consumer meanwhile the US is pro business.

You don't have to take them out of the equation, but we (US) could pass, and enforce, legislation that makes these tactics a) completely and obviously transparent to any layman b) easily and readily available to opt-out c) enforced ability to request that all saved data collected be deleted d) no selling of personal data without explicit opt-in, per user, per device, per sale, and per service.

No exceptions.

We won't, of course, because we allow businesses to decide how the government runs, instead of "by the people, for the people".
 
And if Apple had allowed unrestricted tracking with no opt-out...
Sellers_pinkpanther7.jpg

(image source here)
 
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Maybe Apple is the problem as opposed to everyone else around the world who tries to hold them to account?

At some point one has to look around and take note of all the jurisdictions that have issues with how they conduct themselves….

Most government action impacting companies stems from lobbying. Do you think the average politician knows what ATT is? It looks like Apple is being outspent on lobbying and needs to step up its efforts.
 
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It’s not European. It’s French.

This is like stating that one moronic backwards ruling or law in a red state immediately reflects poorly on the entire US. Oh wait….
And France is part of what continent?
 
You open an app and it asks and it says “allow [App Name] to track you?” And the options are “ask not to track” and “allow”. How much simpler could they have made it?

The complaint states that Apple doesn't offer the same with their provided and pre-installed apps, yet they serve ads just the same.

And France is part of what continent?

How does that matter? Canada, the US and Mexico are on the same continent. Do you lump them together?
 
Did you see these bits;
The regulator emphasized that while the ATT framework itself is not inherently anticompetitive, its implementation by Apple resulted in a lack of neutrality. In its published decision, the authority said that the system was "neither necessary nor proportionate to the company's stated goal to protect user data" and added that the method Apple used to prompt consent introduced unnecessary friction for third-party developers. Apple's own advertising services are integrated directly into iOS and were not subject to the same user journey,

Apple lets you turn off personalization for its ads also. If Apple made ATT a setting like this, even more people would turn off third-party ad tracking because you would not have to choose for each app.

1743433493000.png
 
the uk economy is suffering badly. Brexit was a big mistake. so Apple is an easy target for much needed money.
 
Imagine a world where Apple banned personalized ADs across their platform -- for themselves also -- because it's just "the right thing to do".

(gives me a moment of calm to think about such a sane & pleasant world)
 
the uk economy is suffering badly. Brexit was a big mistake. so Apple is an easy target for much needed money.
 
While I hate the advertisers, they do have a point. Apple’s tracking setting is buried elsewhere and sometimes it can’t be turned off.

Apple’s “Personalized Recommendations” toggle is buried in Apple ID settings > Media & Purchases > View Account

(Edit to add: There's also another toggle under Privacy & Security > Apple Advertising, but not sure if it's the same as above.)

Weather, fitness, stocks, and Books now all have tracking identifiers that can’t be turned off.

(Edit to add:) Telemetry/Analytics are under Privacy & Security > Analytics & Improvements
App Tracking Transparency has nothing to do with personalized ads or a company tracking you across its own apps. It has to do with one company tracking you across other companies’ apps or sharing your data from their app with another company. Is there any evidence Apple does either?

Meta isn’t required to ask for permission to track you across Facebook and Instagram, for example.
 
Apple is the problem because they allow users to choose which apps are allowed to track them? Seriously?
No. If you read the second paragraph, you would really know the real reason. It states that the authority does not consider ATT itself as a problem, but rather the way Apple is implementing it. The way Apple implements is creates friction for third party app publishers whereas it does not do the same for Apple's apps. That is the reason for the fine. I am surprised that you did not even make it till the second para :)
 
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