As I said, I’ve never heard it said with insincerity. And nonetheless the response is the same: nod or ignore. How to react to a thank you is not baffling except to the drama-prone. Jeez.
I admit, as the daughter of a Vietnam veteran, the first time I came across this discussion I was shocked that a simple gracious “thank you” could ever be considered insufficient, and even insulting and disingenuous.
I’ve grown up around enough people who lost a loved one to war to know that these simple thankyou’s aren’t just for the recipient, but often for the speaker’s parent, or sibling, or child or friend who didn’t make it back to hear those words of gratitude. When we say thank you to one veteran we are saying thank you to the fallen we carry in our hearts forever.
I do not know why some veterans now assume civilians are so far removed from appreciating what they do that they assume we aren’t doing other things to honor our veterans.
My father came back from serving combat duty in Vietnam and found a country entirely hostile and suspicious of his service. He would have loved a heartfelt thanks for his service in those dark days back, but that wasn’t the politically correct thing to do among his generation back then, either.
He has greatly enjoyed the past few decades of acknowledgement for his service and for his comrades. A simple thanks has been a lovely exchange he could enjoy with strangers in passing who would notice his dog tags and give him a quick acknowledgment. It truly has meant so much to an elderly man who misses all of his army buddies who have passed on.
It’s sad to see that gentle courtesy come to an end, but if a simple thank you is now cause for awkwardness and discomfort, and our silence is now preferred over an “insufficient” brief thank you, so be it. It’s a new generation of veterans and families out there and their wishes must be respected.
I do think this was a nice gesture on Apple’s part. But I’m gradually on my way out of this world and my opinion does not matter anymore.