Apple Hopes iOS 18 AI Features Will Boost iPhone Shipments by 10% in 2024

[OneMoreFling]

10% extra sales because of the ability to generate images/text and only in English/USA? iPhone 16 got to have pretty fancy hardware to achieve that goal.

 

[GuyDouche]

Apple is living in a fantasy and would have better luck reaching that 10% goal if they released the 16 in actual colors instead of washed out watercolor pastels. Again.

I’m find it amusing how casuals would much rather an array of pretty colours, rather than have next gen hardware packed in their devices that can rival Samsung and Xiaomi and not having to put up with incremental hardware upgrades year after year.
But yes, “we demand colour”.

 

[Royksöpp]

If Apple AI isn’t going to become available until 2025 no one will have a reason to upgrade. They promised too much at WWDC. If the headline features are delayed it’s going to launch with wet fart instead of a bang.

 

[Larry_G]

Possible, if any of the AI features are released in 2024, which it doesn't sound like they will be. Apple is really stringing out OS updates over a 6+ month plan lately. Samsung is looking more interesting, all the time.

 

[ztao]

I mean anyone can download the ChatGPT app. It would help if you got a free ChatGPT Plus subscription with the purchase of a new iPhone, and OpenAI could get like a 2% royalty or something.

It's not just a chatbot. Any open ai probably will pay apple, just like what google did.

 

[platinumaqua]

ha! probably not. wishful thinking at best.

What would entice me to upgrade is return of physical sim slot, headphone jack, and mini size

 

[Marty80]

Apple has just marketed the iPhones 16 main feature as AI, wake me up when something interesting comes along.

 

[neuropsychguy]

Apple has just marketed the iPhones 16 main feature as AI, wake me up when something interesting comes along.

The AI features and camera upgrades from my 13 Pro are what are interesting to me. I was going to wait another year or two to upgrade my phone, but the AI features are making me think about an earlier update. I use ChatGPT almost daily for work and find it one of the most useful things for me ever invented.

 

[TracesOfArsenic]

They're not even trying to hide the hardware-gating of software features any more.

 

[Agent007]

AI is one of the reasons I don’t want to upgrade my iPhone 14.

But I certainly would upgrade if the new iPhone 16 can sync iCloud Mail badge notification with macOS.

When I mark iCloud Mail as read on Mac, iPhone and iPhone Mirroring still show the stupid unread badge notification. It’s been this way for me since at least iOS 10.

It's little things like that which have gotten so bad I think this M1 Air is my last Mac. Quality alternatives to the iPhone and iPad are harder to find.

 

[AlexJaye]

They won’t even be out until NEXT year! Likely in time for the NEXT iphones and iPad pros!

 

[DownUnderDan]

“Apple hopes…”, well, hope is not a strategy so “plans” would be a much better word to use in the headline…

Plan sounds great, until the hope runs out that the plan will work.

 

[now i see it]

Apple Intelligence will increase demand for an easily accessible disable button

 

[Cirillo Gherardo]

10% is a big number when talking iPhone. That seems like a huge reach for features that no one is able to use yet.

 

[GrayFlannel]

With Apple Intelligence, Apple is introducing a long list of new capabilities, including Writing Tools for proofreading, polishing, and summarizing text, Image Playground for generating images, and Genmoji for creating custom emoji.

That doesn’t look like a long list. In fact, it’s completely underwhelming and unremarkable.

 

[O.N.Y.X]

Judging from what I’ve read here so far Apple should rather be afraid of losing 10 percent of their iPhone shipments thanks to this AI nonsense…

 

[@Brett]

How many years can Apple sell the same phone to the same customers and expect growth year over year? Surely there is a ceiling somewhere?

Apple's outsourced OpenAI features won't even be available on these phones until several months after they ship - and probably won't be out of beta until the next phone ships. So anybody who buys these phones because of AI are really, really, easily swayed by the reality distortion field.

Everyone else is doing it so you tell me. Samsung phones earphones and watches pretty much look like Apple products now. And the Pixel 9 will pretty much look like an iPhone. But what more do you expect. We’ve reached peak smartphone. Software and services will be where it is at.

 

[svish]

Not so sure how many will be buying new iPhones just for Apple Intelligence. Apple will be marketing Apple Intelligence as the main highlight for the 16 series. Glad to see that my 15 Pro Max will support the full range of features.

 

[antonrg]

It is possible I am in the minority, but I could not care any less about the incorporation of AI into devices. If there's a switch for it, I'm shutting it off.

Absolutely the same. My Mac and iPad both can support it, but there is no way I am upgrading the OS unless I can disable that AI stuff.

 

[Cervisia]

Oh-oh, they should look at the backlash because of Windows Recall. That's the narrative that defines how a lot of people relate to AI for the near future. Some people will buy it to jump the bandwagon early, some will hold back to avoid it for a little longer.

 

[Fuzzball84]

Anything that doesn’t support Apple Intelligence should have support dropped. That will increase shipments like crazy. IOS18… have this years iPhone or newer, take it or leave it.

😜

I do hope I can disable the vast majority of the AI functions.

 

[Bungobungo]

Absolutely delusional of them. The sooner the AI bubble goes the way of NFTs the better. chatGPT is fine if you want to save time on a google search but generative AI especially can get in the bin. Tim needs a reality check.

 

[Tevos]

Actually effect will be exactly opposite.

Even if I wait for new 16s to see exactly what's what, without option to disable/remove AI I'll never switch. Yes, yes I know that EU won't get it right away, but eventually they will find a way to shove this in.

 

[nightfox818]

if spell check still sucks with AI, i'm gonna give up on apple.

Well I’m hoping Apple Intelligence is smarter than OpenAI…

 

[brofkand]

Everyone else is doing it so you tell me. Samsung phones earphones and watches pretty much look like Apple products now. And the Pixel 9 will pretty much look like an iPhone. But what more do you expect. We’ve reached peak smartphone. Software and services will be where it is at.

For sure, but it seems like eventually someone is going to have to blink and say "you know what, we don't need to release a new phone every year - we'll still do software but we'll move to a 2-year cycle for the hardware"

I thought that would have happened a few years ago when the iPhone 14 was literally the same phone as the iPhone 13, but it didn't.

The problem I think is nobody wants to be the first to blink.