Apple Hopes iOS 18 AI Features Will Boost iPhone Shipments by 10% in 2024

[boss.king]

For sure, but it seems like eventually someone is going to have to blink and say "you know what, we don't need to release a new phone every year - we'll still do software but we'll move to a 2-year cycle for the hardware"

I thought that would have happened a few years ago when the iPhone 14 was literally the same phone as the iPhone 13, but it didn't.

The problem I think is nobody wants to be the first to blink.

But people still need new devices and lots of people don't want to buy a new phone that's actually over a year old. Not everyone is on the same upgrade cycle.

The people buying the 14 often weren't the same people who bought the 13.

 

[brofkand]

But people still need new devices and lots of people don't want to buy a new phone that's actually over a year old. Not everyone is on the same upgrade cycle.

The people buying the 14 often weren't the same people who bought the 13.

The majority of Apple's product lines aren't on yearly cycles and people just buy them when they need them and somehow, the earth still spins.

 

[maxoakland]

I don't think most people are as excited about AI as tech companies are

 

[maxoakland]

if spell check still sucks with AI, i'm gonna give up on apple.

You don't like Randomly capitalized Words in The middle of a sentence? Tim Cook uses them every day

 

[chfilm]

Not in Europe that is!!!

 

[boss.king]

The majority of Apple's product lines aren't on yearly cycles and people just buy them when they need them and somehow, the earth still spins.

Sure, but when the rest of the phone market moves as fast as it does and phones are as important to everyday life as they are, I think the phone market operates a little differently.

They could maybe start pushing out the cycle, but going straight from one year to two might hurt them a lot. I think 18 months, like most of their other popular lines are on, seems like a reasonable compromise, but will still probably hurt them financially.

I don't think most people are as excited about AI as tech companies are

Couldn’t have said it better myself. Generative AI is such an underwhelming technology that is quickly running into diminishing returns. It’s been how long since chatGPT4 and these things all have the same obvious flaws that the companies continue to talk around because they can’t fix them. It’s a multibillion dollar gamble that has not way of paying itself off.

 

[9081094]

Am I crazy, I swear the AI features weren’t going to be available for beta until January 2025..

All signs are there they’ve just started with AI. By the time it’s out of beta, it’s common used by all competing platforms with more functionality. If it was evolution Apple would soon die out.

 

[Curry119]

Apple wants to ship a minimum of 90 million iPhone 16 models in 2024, reports Bloomberg. Apple is telling its suppliers and partners that it is aiming for 10 percent shipment growth over 2023, when it shipped approximately 81 million iPhone 15 models.

The upcoming iPhone 16 models will all use next-generation A18 chip technology, which will support Apple Intelligence. As of right now, only the iPhone 15 Pro and iPhone 15 Pro Max are powerful enough for Apple's AI features, so anyone with an older iPhone that wants to take advantage of the new capabilities will need to upgrade this year. iPhone 15 pricing starts at $799, and that will also likely be the starting price for the entry-level iPhone 16 model that will support Apple Intelligence.

Apple is expecting Apple Intelligence to increase demand for the new iPhone 16 models, which indicates that Apple could see a strong 2024, especially in countries like China. Apple is lagging behind Chinese smartphone manufacturers in AI development, as brands like Xiaomi and Huawei have already shipped AI features.

There is no word yet on how Apple Intelligence will function in China because Apple has not yet established a deal with a Chinese AI company. OpenAI's ChatGPT, which will be available in the United States and other countries, is not able to operate in China. To get similar functionality, Apple needs to ink a deal with a company that operates in China. Apple has been holding talks with Baidu, Alibaba group, and Beijing startup Baichuan AI, but there hasn't been news of an agreement.

Apple Intelligence will only be available in U.S. English at launch, and it will not be launching in the European Union when the iPhone 16 models come out, which could hurt sales in Europe. Apple said in June that it needs more time to figure out how to make Apple Intelligence compatible with the requirements of the Digital Markets Act.

With Apple Intelligence, Apple is introducing a long list of new capabilities, including Writing Tools for proofreading, polishing, and summarizing text, Image Playground for generating images, and Genmoji for creating custom emoji. Apple Intelligence will also be used to overhaul Siri, but the new Siri functionality isn't slated to launch until 2025.

Article Link: Apple Hopes iOS 18 AI Features Will Boost iPhone Shipments by 10% in 2024

Apple Intelligence is out in beta in the fall and I can’t wait to play with it. I’m on the 15 Pro Max so no need to upgrade this year, but can’t wait to get access to the features. I’ll bet lots of older phones will upgrade to get access.