Apple Hosts Unusual Colorado Event to Showcase Latest Hardware

[MacRumors]

Apple has invited a group of social media influencers to Colorado this week for an unusual event involving group hiking, trail running, and other outdoor activities designed to showcase the company's recently launched iPhone 17 Pro Max, AirPods Pro 3, and Apple Watch Ultra 3.

An invitation was shared on X (Twitter) by photographer Johnny Hawk, featuring a simple message: "Hi Johnny. We're so excited to welcome you to Colorado. Please enjoy this bag of essentials to use during your time here. See you soon!" The card is accompanied by a black backpack emblazoned with Apple's logo and a white flask.

When news of the mysterious Colorado gathering first surfaced, there was some speculation online that it might relate to Apple's anticipated October product refresh, which is expected to include new iPad Pro models with M5 chips and an updated Vision Pro, with potentially other updates also coming. Apparently, that's not the case at all.

The Rocky Mountain gathering appears to be just another aspect of Apple's marketing campaign for its been-and-gone iPhone 17 fall event. In follow-up posts on X and Instagram, Hawk revealed that he had been brought to Colorado's rugged terrain by Apple to test how the new iPhones, AirPods, and Apple Watch perform in demanding outdoor conditions.

• Apple Event This October? Here's the Latest on What to Expect

Apple has occasionally held regional events for influencers to preview products in unique settings, but these have usually occurred in major metropolitan centers like New York City. So far we've not heard rumors of anything in that vein taking place this month.

Article Link: Apple Hosts Unusual Colorado Event to Showcase Latest Hardware

 

[Pezimak]

I expect they will also pick up or discuss the delivery of the new yet to be announced hardware like iPad M5 etc. with the way Apple does things these days. So they can be reviewed with caveats if they are too negative they may be struck off the list for review samples.

 

[Apple Knowledge Navigator]

Why is such an event reserved for ‘influencers’ rather than the average Joe who actually has to work to earn to buy their products?

All an influencer’s going to do is gush about how ama… oh wait I get it.

 

[turbineseaplane]

Oh joy

Live translation and satellite texting while tracking your blood pressure during a hike and Yoga sesh at the top of Vail

 

[awshucks]

When will this be?

 

[Astuces iOS]

Taking photos with iPhone? LMAO WITH THE VERY TINY sensor details on photos sucks... Dude don't buy an iPhone for the camera... if you want a good cam then buy a real cam...

Don't say it's too big because there is compact ones too and even big ones are worth it....

++EXTRA EXTRA : You will be able to buy an iPhone 16e or 17e with it because even if camera SUCKS on it well if you have a real cam well there you have it no need of a big one...

Camera control? Joke yes? Check all the buttons on a camera !!!

 

[tyranne201]

keep influencers out please.

if you need these people to showcase ur products, then u don't make your products good enough.

 

[turbineseaplane]

The invite is a little too vibrant and easy to read.
For the sake of company unity they should have gone with more of a liquid glass look I think.

 

[tomtad]

"it might relate to Apple's anticipated October product refresh, which is expected to include new iPad Pro models with M5 chips and an updated Vision Pro, with potentially other updates also coming. Apparently, that's not the case at all."

"Hawk revealed that he had been brought to Colorado's rugged terrain by Apple to test how the new iPhones, AirPods, and Apple Watch perform in demanding outdoor conditions."

I bet he was thrilled

 

[Nozuka]

keep influencers out please.

if you need these people to showcase ur products, then u don't make your products good enough.

if they are not using influencers, they (marketing team) are not doing their job.
cheapest way to reach millions of people.

 

[rizzo41999]

Next, it'll be hosted at Nickelodeon's Slime Time Live!

 

[BelgianChoklit]

Influencers are gross.

 

[ThatGuyInLa]

I could comment something dark and snarky but I won't. Instead I will write this.

 

[rjp1]

Taking photos with iPhone? LMAO WITH THE VERY TINY sensor details on photos sucks... Dude don't buy an iPhone for the camera... if you want a good cam then buy a real cam...

Don't say it's too big because there is compact ones too and even big ones are worth it....

++EXTRA EXTRA : You will be able to buy an iPhone 16e or 17e with it because even if camera SUCKS on it well if you have a real cam well there you have it no need of a big one...

Camera control? Joke yes? Check all the buttons on a camera !!!

I personally enjoy the fake camera the iPhone provides🤷‍♂️

 

[bLackjackj]

Apple,..saving 1 tree at a time 🤦‍♂️,..could they simply not email?!

 

[jonnyb098]

They can't even keep their phones from scratching in their own stores and they expect the pros to hold up in "rugged terrain"?! 😂

 

[jonnyb098]

Why is such an event reserved for ‘influencers’ rather than the average Joe who actually has to work to earn to buy their products?

All an influencer’s going to do is gush about how ama… oh wait I get it.

Because it's a ponzi scheme of Quid Pro Quo. Apple gets good "press" and "influencers" get their 5 million clicks and fat Google Adwords check.

 

[Astuces iOS]

I personally enjoy the fake camera the iPhone provides🤷‍♂️

At this point the iPhone 16e (well don't buy this one wait until 17e) should be good for you ! You won't notice the difference between this one and the iPhone 17 pro max

 

[CalMin]

That's the last invite he gets...

 

[Moonlight]

I, for one, want to know what someone with a lightbulb thumb tattoo thinks of Apple products

 

[dotnet]

Apple,..saving 1 tree at a time 🤦‍♂️,..could they simply not email?!

With the bag of essentials as attachment?

 

[Selena Agna]

Ugh, influencer marketing.

Apple used to be a company of great taste - those days are long, long gone.

 

[mnls]

Social media influencers?
Another reason to never buy another Apple product ever again

 

[t0rqx]

It scratches just by placing it on an original Apple designed magsafe charger. What to expect when it is used in a rugged outdoor activity event...?

 

[zakarhino]

We're going to see more of this kinda thing going forward by the way because Apple know that TikTok (more specifically, the kind of content that goes viral there) is what convinces zoomers to buy the new devices.

A ton of young people thought the new 17 Pro design was whack based on Apple's official marketing alone but changed their minds after a few people went viral for decorating the camera bump with stickers. Same for the zoom, nobody cared or paid attention to it until videos went viral of real life examples at concerts or whatever.

Zoomers are convinced by trends which they deem 'organic' whereas any and all marketing campaigns by Apple are cringe and par for the course consumerism. That seems obvious to everyone now but consider just 5-10 years ago it was Apple's marketing itself that did the heavy lifting.