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Apple Hunting for Next 'Breaking Bad', Interested in Violent Drama Starring Richard Gere

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Apple is reportedly in negotiations to purchase the rights to Israeli drama series "Nevelot" (or, "Bastards"), which is described as a violent and mature drama series (via CNBC). Richard Gere could star in the adaptation, which is being written and created by "Homeland" creator Howard Gordon and "Law and Order: SVU" showrunner Warren Leight.

Image via Variety / Rex Features


Apple is said to be in a bidding war with Showtime, FX, and Amazon for the show, which revolves around two military veterans who go on a killing spree targeting young people, "because they believe today's kids don't understand the sacrifices of their generation." Gordon and Leight would reformat the show for the American market, and potentially change the title.

Right now, all sides are said to still be in talks, and nothing is finalized. If certain agreements can't be reached -- like the budget -- then it has a risk of falling through.

Apple's interest in such a mature-themed series comes in stark opposition to previous reports we've heard about its upcoming string of TV shows. Most notably, in a September report The Wall Street Journal claimed that Apple would be unlikely to produce original content that contains gratiuitous sex, violence, profanity, or risqué storylines in an effort to avoid tainting its wider brand image.

Unless the entire concept of "Bastards" is changed, it appears like the show would include most, if not all, of those adult pieces of content. CNBC's report today suggests that Apple is on the hunt for its own "Breaking Bad", a show with a Mature Audiences rating that aired on AMC from 2008 through 2013.

Additionally, Apple is said to be looking for "different" content, as long as it has substance and isn't gratuitous. The search is said to be emphasizing unusual formats that won't fit in the traditional 30-minute and 60-minute time slots. The company is also experimenting with more advanced interactive and immersive content of some kind, but these plans are painted as a "long-term vision" for Apple's original content efforts, and not indicative of the more straightforward shows we'll see when everything first launches next year.

In one final tidbit from today's report, the long-in-production morning show drama starring Reese Witherspoon and Jennifer Aniston is said to be called "Top of the Morning," the same as the book it's based on. For a list of every show coming from Apple, check out our full Apple TV Roundup.

Article Link: Apple Hunting for Next 'Breaking Bad', Interested in Violent Drama Starring Richard Gere
 

orbital~debris

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Mar 3, 2004
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Interesting. It seems as though either Apple simply wanted to launch with ‘family-friendly’ content and build out the genres sometime after launch, or, perhaps there’ve been some new decisions made since the supposed original plan of no violent programmes.
 
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shareef777

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Jul 26, 2005
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Interesting. Just glad they're not going with the kid friendly route. Though seems strange in light of recent news that Tumblr has to remove all their nudity and then news comes out that Apple is releasing this? I know nudity/violence aren't tied to each other, but still feels a bit hypocritical.
 
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ThunderSkunk

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Dec 31, 2007
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No sex though, right?
If it’s acceptable entertainment for the workers, it’s got to promote aggression, war, violence, ideally over class & racial differences.

Just so long as it doesn’t have any of that dirty filthy love & sex.

The 80s are indeed back, and they’ve buried the summer of love and those meddlesome peaceniks once and for all.
 
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earthTOmitchel

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Apple is said to be looking for "different" content, as long as it has substance and isn't gratuitous.
I think this is the central crux of Apple's TV search right now. The WSJ said that Apple would be unlikely to back shows with gratuitous sex, violence, profanity, or risqué storylines. I'm thinking the company has always been somehow on the lookout for adult content, but nothing has felt substantive. It'll be okay with sex, cursing, and storylines that sound as dark as Bastards, as long as it all serves a point/message/theme.
 
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yaxomoxay

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Mar 3, 2010
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No no Apple... if you want to succeed in this you don’t need a VERY famous actor (with all his baggage). Get someone who might be barely known, and get the best directors and writers. That’s where the juice is. If the actor becomes VERY famous, then you got a hit.
[doublepost=1544126551][/doublepost]
No sex though, right?
If it’s acceptable entertainment for the workers, it’s got to promote aggression, war, violence, ideally over class & racial differences.

Just so long as it doesn’t have any of that dirty filthy love & sex.

The 80s are indeed back, and they’ve buried the summer of love and those meddlesome peaceniks once and for all.

There was plenty of sex in the 80’s movies...
 
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Gasu E.

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Interesting. It seems as though either Apple simply wanted to launch with ‘family-friendly’ content and build out the genres sometime after launch, or, perhaps there’ve been some new decisions made since the supposed original plan of no violent programmes.

That was misstated. Apple was never against having ANY violent shows. It just wanted family-targeted shows to actually be truly family-targeted, checking ALL of the boxes. If it's an adult-targeted show, that's different. It's a philosophy of how to build a library of streaming content; be crystal-clear about the target audience for each show, and make sure to check all the correct boxes for that audience. If you want to SELL a customer on subscribing to a streaming network, make sure you have stuff that fits every member of that household. That means stuff you can watch as a family, and stuff for after the kids get to bed.
 
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natteaap

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Feb 2, 2008
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Interesting. Just glad they're not going with the kid friendly route. Though seems strange in light of recent news that Tumblr has to remove all their nudity and then news comes out that Apple is releasing this? I know nudity/violence aren't tied to each other, but still feels a bit hypocritical.

I for one hope they will build on the family/kid friendly channel and omit the netflix copy. I have a family with young kids, I don't want violent tv shows. If I'm paying, it will have to be a family channel without profanity, nudity and violence. The world is funked up as it is, I don't need my kids to have it fed with a spoon.

And for those that want those kind of things, there is still netflix, cbs and what not.
 
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TheShadowKnows!

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Sep 30, 2014
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Maybe Apple can replicate long-running series such as "Counterpart", "Outlander", "Black Sails", "The Alienist", "Animal Kingdom", "Good Behavior",... and those are original programs of only two channels.

With its deep pockets, my guess is that Apple will succeed, but only if it doesn't set puritanical boundaries to the material.
 
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