Apple Shares New 'Inside Joke' Privacy-Focused Video Highlighting iMessage Encryption

[MacRumors]

Apple today shared a humorous new privacy-focused video on its YouTube channel, which is designed to highlight the end-to-end encryption feature in the Messages app.

In the minute-long video, a woman is at a nail salon getting a pedicure, and she's receiving iMessages and cracking up at them over and over again. The viewer is never given a look at what she's seeing that's so funny, which emphasizes the fact that messages are private.

The end of the video features the tagline "iMessage encrypts your conversations because not everyone needs to be in on the joke."

Apple has shared several other privacy-focused videos in recent months, including a "Privacy Matters" spot and a video that highlights limited ad tracking in Safari.

Article Link: Apple Shares New 'Inside Joke' Privacy-Focused Video Highlighting iMessage Encryption

 

[12643]

Most annoying ad I’ve seen in a while...

 

[lanegandy]

This was honestly great lol

 

[Mark Booth]

Very funny, she has a great laugh!

Mark

 

[Unity451]

I don't need the joke... listening to her laugh was great!

 

[audiophilosophy]

This is a really great ad. Great acting by the lady too. I cracked a smile about halfway through. Simple and to the point.

 

[B4U]

Would have been better if it is only 30 seconds long. It got kind of annoying by the end.

 

[citysnaps]

Outstanding ad! And very effective.

 

[now i see it]

but iCloud backups still are not. Until iCloud data is encrypted, the whole privacy narrative is just mumbo jumbo

 

[hermes16]

My brother use to work at AT&T and the staff could read your text messages. So I wonder if they still can?

 

[russell_314]

My brother use to work at AT&T and the staff could read your text messages. So I wonder if they still can?

Text messages aren't secure so your phone provider has access to them. It would be up to their security as to who in the company has access to that information. They can't read your iMessages though.

 

[Mr. Dee]

This is a good one, I started laughing just from her laugh too.

 

[russell_314]

but iCloud backups still are not. Until iCloud data is encrypted, the whole privacy narrative is just mumbo jumbo

This is an ongoing debate and doesn't mean that "the whole privacy narrative is just mumbo jumbo". Apple does this because if they encrypt your iCloud backup no recovery would be possible if you forget your password. It's not as simple as you make it. If you need this extra security you can turn off iCloud backup. I know people who are that paranoid or maybe they have a reason, IDK.

 

[EvoXOhio]

My brother use to work at AT&T and the staff could read your text messages. So I wonder if they still can?

That’s a text message, not an iMessage. Completely separate things.

 

[WhoDaKat]

I liked it. Made me smile.

 

[nouveau_redneck]

but iCloud backups still are not. Until iCloud data is encrypted, the whole privacy narrative is just mumbo jumbo

Backup data in iCloud is encrypted in transit and at rest. Apple holds the keys, yes. But that is not the same thing as not encrypting data. Most people will see Apple holding the keys as a benefit.

https://support.apple.com/en-us/HT202303

 

[kildraik]

Sometimes their ads are great, sometimes not.

This one was wonderful.

 

[hermes16]

That’s a text message, not an iMessage. Completely separate things.

I didn't say it was imessage, but there should be a way to secure a basic text message.

 

[mi7chy]

Must be looking at leaked iCloud celebrity photos.

 

[NickName99]

but iCloud backups still are not. Until iCloud data is encrypted, the whole privacy narrative is just mumbo jumbo

This is incorrect. Your iCloud backups are encrypted in transit and encrypted on the server.

https://support.apple.com/en-us/HT202303

 

[1050792]

It's good their iPhones didn't unexpectedly shutdown while texting on the privacy safe iMessage platform.

 

[44267547]

I like that they keep touting Privacy. More/Other smart phone manufacturers should take note from Apple.

 

[9081094]

The part of privacy is invisible to me. Everyone are saying they are offering privacy, even google.

What does make iOS more secure than other operating systems?

For me it’s invisible and would love someone to explain why iOS is miles ahead in privacy....

 

[Marekul]

If you live in China, jokes on you....

 

[hobspain]

Text messages aren't secure so your phone provider has access to them. It would be up to their security as to who in the company has access to that information. They can't read your iMessages though.

That is correct. SMS messages are the most unsecure and less private thing in the world. I used to manage a group of developers that created SMS managing platforms implementing the SMPP protocol that is used to the SMSCs (the platforms that manage and deliver SMS messages). Basically everything is handled as plain text that is stored and transmitted unencrypted. It is not ASCII but GSM 3.38 encoded messages but aside from that, basically plain text.

"Texts" is a very non-technical term used in the U.S. mainly and the moment iMessage appeared, for many people it was just another way of "texting" but it is radically different.