Apple Shares New 'Inside Joke' Privacy-Focused Video Highlighting iMessage Encryption

[Marekul]

This is incorrect. Your iCloud backups are encrypted in transit and encrypted on the server.

https://support.apple.com/en-us/HT202303

Like with every other responsible cloud provider. Keys still are on apples server. Emails unencrypted on apples server btw.
If you want privacy use mega and signal. Anything less than end to end encryption and you better assume third parties might have access to your data.

 

[Apple_Robert]

I wonder how many people (Apple users and prospective users) will get what the ad is promoting.

 

[illmatic41]

I heard privacy cannot be a luxury good that’s only available to people who can afford to buy premium products and services.

 

[Marekul]

I didn't say it was imessage, but there should be a way to secure a basic text message.

Signal

 

[truthertech]

but iCloud backups still are not. Until iCloud data is encrypted, the whole privacy narrative is just mumbo jumbo

iMessage is very different than iCloud at large. Having secure messaging is hugely important and Apple is a leader in this area.

iCloud encryption is a complicated situation. If it was encrypted, it would mean that Apple could never help you get back your data when you forgot your password- "fail safe" or "fail secure." Most people probably want fail safe, so their lifetime of photos, etc., won't be forever lost; however, the ideal situation is probably to give users the option for those rare users who have data they simply can't have end up in the wrong hands.

 

[skysurfer]

Most annoying ad I’ve seen in a while...

I have to agree on this one

 

[Marekul]

Backup data in iCloud is encrypted in transit and at rest. Apple holds the keys, yes. But that is not the same thing as not encrypting data. Most people will see Apple holding the keys as a benefit.

https://support.apple.com/en-us/HT202303

Not entirely true though u, in some part of the world Apple share the keys with the government.

 

[nouveau_redneck]

I like that they keep touting Privacy. More/Other smart phone manufacturers should take note from Apple.

The problem is that other manufacturers are using Android which was not designed with privacy in mind. It is quite the opposite.

Not entirely true though u, in some part of the world Apple share the keys with the government.

It is true for the market that document was intended for, the US. I imagine the vast majority of other countries have a very similar setup. Most definitely the EU. I'm sure there are some countries that the government demands access. That is another matter in that Apple must follow local laws.

 

[44267547]

The problem is that other manufacturers are using Android which was not designed with privacy in mind. It is quite the opposite.

Right, all the more reason to avoid android and allow Apple to keep leading where it matters most, the consumers privacy.

 

[truthertech]

If you live in China, jokes on you....

No, that's fake news. iMessage is encrypted in China and everywhere in the world. What you are probably referring to is that China requires that data on Chinese citizens be stored on Chinese company servers in China. This does not impact the security of iMessage end to end encryption.

 

[2013.1]

but iCloud backups still are not. Until iCloud data is encrypted, the whole privacy narrative is just mumbo jumbo

automatic free encrypted no cloud https://imazing.com

 

[farewelwilliams]

should have done "Don't you wish you knew what she's laughing at. End to end encrypted messages. On iPhone"

 

[sinoka56]

Unless Apple disables Government Requests, there's no privacy.

 

[Andronicus]

This is a good one, I started laughing just from her laugh too.

Yup, that is a contagious laugh

 

[PickUrPoison]

My brother use to work at AT&T and the staff could read your text messages. So I wonder if they still can?

Yes, still true. Text messaging is not secure. This is just one of the reasons Android is not a viable alternative to iOS.

 

[zed1291]

but iCloud backups still are not. Until iCloud data is encrypted, the whole privacy narrative is just mumbo jumbo

They are encrypted, but the difference is Apple keeps the keys to decrypt it in case of government requests. If you’re not using Messages in iCloud nor iCloud backup then Apple won’t have the keys to your encrypted iMessages.

As I type this, I'm also looking for an article that’ll show off which services Apple does or does not store the keys to.

 

[PickUrPoison]

It's good their iPhones didn't unexpectedly shutdown while texting on the privacy safe iMessage platform.

Nah you’re good, unless you foolishly disable the protection Apple built into iOS years ago to prevent such unexpected shutdown due to worn, degraded batteries.

With Android however, your phone may well shutdown unexpectedly while texting on the privacy-free SMS platform

 

[mi7chy]

Apple has to release these type of ads to compensate for a poorer track record with security compromises but this ad is actually misleading. iMessage can be just as vulnerable as SMS which have resulted in numerous hijacked Apple+bank accounts unless 2FA is enabled but still a step below Google support of its Titan and third party Yubico security tokens.

 

[I7guy]

Apple has to release these type of ads to compensate for a poorer track record with security compromises but this ad is actually misleading. iMessage can be just as vulnerable as SMS which have resulted in numerous hijacked Apple+bank accounts unless 2FA is enabled but still a step below Google support of its Titan and third party Yubico security tokens.

Wait, what a concept. Stronger security measures results in stronger security.

Well done Apple.

 

[mi7chy]

Nah you’re good, unless you foolishly disable the protection Apple built into iOS years ago to prevent such unexpected shutdown due to worn, degraded batteries.

With Android however, your phone may well shutdown unexpectedly while texting on the privacy-free SMS platform

Pretty sure he's referring to the numerous iMessage DoS vulnerabilities that have caused the device to shut down or hang by receiving certain characters or content. Some examples below...

 

[Intellectua1]

Apple has to release these type of ads to compensate for a poorer track record with security compromises but this ad is actually misleading. iMessage can be just as vulnerable as SMS which have resulted in numerous hijacked Apple+bank accounts unless 2FA is enabled but still a step below Google support of its Titan and third party Yubico security tokens.

I wish every website adopted Yubikey support, I have one and outside of Gmail, Windows, LastPass, and GitHub is basically useless. I'm actually blown away that no bank supports it and all use insecure text message 2FA that can be highjacked.

 

[lyutin]

Apple today shared a humorous new privacy-focused video on its YouTube channel, which is designed to highlight the end-to-end encryption feature in the Messages app.

In the minute-long video, a woman is at a nail salon getting a pedicure, and she's receiving iMessages and cracking up at them over and over again. The viewer is never given a look at what she's seeing that's so funny, which emphasizes the fact that messages are private.

The end of the video features the tagline "iMessage encrypts your conversations because not everyone needs to be in on the joke."

Apple has shared several other privacy-focused videos in recent months, including a "Privacy Matters" spot and a video that highlights limited ad tracking in Safari.

Article Link: Apple Shares New 'Inside Joke' Privacy-Focused Video Highlighting iMessage Encryption

I’m all for privacy but their ads are getting worse and worse. Definitely could of been shortened, was a bit annoying.

 

[apolloa]

Must be looking at leaked iCloud celebrity photos.

Or leaked FaceTime hacks..

 

[Porco]

Good ad, great acting.

If this doesn’t result in loads of YouTube edits with ‘what she’s laughing at’ I will be disappointed in the internet.

 

[apolloa]

Wow, Apple really has been in a ‘damage control’ campaign since it’s facetime bug! It must have cost them customers, either that or Apples arrogance truly knows no bounds?