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Apple in 'Crunch Mode' Lining Up Apps for iPad 3 Demo and Commercials?

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Original poster
Apr 12, 2001
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Rumors continue to swirl about the iPad 3 launch following yesterday's claims that Apple will be holding a media event during the first week of March for the introduction. The Next Web now reports that Apple is currently said to be in "crunch mode" as it works to finalize its plans for the event.


According to the report, Apple is working to pin down select third-party apps to be the featured demonstrations at the media event and in commercials for the upcoming device. Apple is said to be emphasizing apps that will show off the iPad 3's high-resolution "Retina" display.
Our sources tell us that this selection process is continuing at an increased rate as Apple looks to finalize the lineup for the iPad 3. There is also emphasis on graphics-oriented applications with high-definition assets, which appears to be in line with the new iPad featuring a 'Retina' display.

In addition, some apps that Apple is impressed with are being forwarded on to its long-time advertising partner TWBA/Chiat/Day for possible inclusion in the initial iPad 3 commercial spots. This process is entering its final phase as well, with the company on a tight deadline to deliver assets for playback during the presentation and later, television broadcast.
Apple has been known to bring third-party developers to Cupertino in the weeks and days leading up to a major keynote or media event in order to work through presentation plans for demos and ensure that they will run smoothly. One account from the early days of the App Store related Apple's work with a developer to spend a week's worth of 16-hour days at Apple headquarters porting an app to iOS in time for the company's September 2008 "Let's Rock" event, only to see Steve Jobs nix the demo over concerns that it wasn't "fast-paced" enough.

Article Link: Apple in 'Crunch Mode' Lining Up Apps for iPad 3 Demo and Commercials?
 

basesloaded190

macrumors 68030
Oct 16, 2007
2,693
5
Wisconsin
Very curious to see what Apps they end up chosing to show off the display. I would think it would be hard to really show it off through a projector looking at a demo on a screen though.
 
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HarryKeogh

macrumors 6502a
Jun 25, 2008
595
751
Man, I cannot wait.

I use the iPad as a comic reader and everything about is perfect except the fine print. Sometimes it's just illegible. This display will make it beyond great.
 
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chrmjenkins

macrumors 603
Oct 29, 2007
5,322
154
CA
Very curious to see what Apps they end up chosing to show off the display. I would think it would be hard to really show it off through a projector looking at a demo on a screen though.

They didn't have any problem showing off the first retina iPhone. However, there is a legitimate concern about showing a 2k x 1.5k screen on a projector unless the projector is capable of 2560x1600, which I bet it is.
 
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bacaramac

macrumors 65816
Dec 29, 2007
1,415
80
They didn't have any problem showing off the first retina iPhone. However, there is a legitimate concern about showing a 2k x 1.5k screen on a projector unless the projector is capable of 2560x1600, which I bet it is.

I thought in the iPhone 4 keynote Apple said they had a special projector installed to account for the higher resolution.
 
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macguy360

macrumors 6502a
Feb 23, 2011
795
216
The main reason for Apple's difficulty in picking apps.... Most recent apps are all freemium and do nothing to showcase the ipad 3 but rather trick children into buying smurfberries for $99.00
 
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Futurix

macrumors 6502
Nov 22, 2011
491
512
London
iBooks is a given, but I'm also hoping for retina Instapaper, Pulse News, and Flipboard!
 
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MisterK

macrumors 6502
Jan 9, 2006
442
222
Ottawa, Canada
The resolution of the projector?!?

I don't know why people are going on about the resolution of the projector at the event... it's really more for the people who are going to watch the video after anyway, and even then... they'll just zoom in super tight on part of the screen. BOOM... extra pixel density shown off.
 
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daxomni

macrumors 6502
Jun 24, 2009
453
0
One account from the early days of the App Store related Apple's work with a developer to spend a week's worth of 16-hour days at Apple headquarters porting an app to iOS in time for the company's September 2008 "Let's Rock" event, only to see Steve Jobs nix the demo over concerns that it wasn't "fast-paced" enough.
All that link does is go to another set of links that still don't have the actual story.
 
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uknowimright

macrumors 6502a
Dec 30, 2011
810
412
The main reason for Apple's difficulty in picking apps.... Most recent apps are all freemium and do nothing to showcase the ipad 3 but rather trick children into buying smurfberries for $99.00

reminds me of that hilarious Daily Show interview with the creator of Tap Fish
 
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tarasis

macrumors 6502a
Oct 26, 2007
630
51
Here, there and everywhere
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9B5141a Safari/7534.48.3)

Well it would explain why 5.1 is still MIA
 
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FloatingBones

macrumors 65816
Jul 19, 2006
1,324
427
Various Apple blogs note that there are no appointments for March 7 at the Yerba Buena center. If the event is to happen there, that would seemingly be the day.

The main reason for Apple's difficulty in picking apps.... Most recent apps are all freemium and do nothing to showcase the ipad 3 but rather trick children into buying smurfberries for $99.00

Very funny! And, sadly, very true. The freemium plague is tainting the App Store ecology. Apple must address this spammy process.
 
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macguy360

macrumors 6502a
Feb 23, 2011
795
216
reminds me of that hilarious Daily Show interview with the creator of Tap Fish

I am personally boycotting future Ipad purchases until Apple reigns in on the types of apps being offered on the App store. It has gone from a really bright future of new technology to total garbage in the 2.5 year span since the Ipad 1 came out.

What is the point of a 2048x1536 resolution if the video streaming apps are all stuck using 480-720p resolution for bandwidth purposes.

What is the point of the new higher resolution if 9 out of 10 games that come out are all designed to just milk money out of the user rather than provide a fun experience? Id rather spend $10 on a game than get it for free and have the mechanics broken because they are geared to make me spend money to make the game tolerable.

Sounds to me like the hardware has moved beyond software and I blame it entirely on Apple. They manage the app store and they let companies make free apps with $99 in app purchases.
 
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gnasher729

macrumors P6
Nov 25, 2005
17,633
4,935
What is the point of a 2048x1536 resolution if the video streaming apps are all stuck using 480-720p resolution for bandwidth purposes.

It's excellent for reading eBooks with absolutely perfect text rendering. Or websites with absolutely perfect text rendering. Video is actually what I care about the least, because you can't see the pixels in fast moving motion anyway.
 
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Patriot24

macrumors 68030
Dec 29, 2010
2,811
794
California
I am personally boycotting future Ipad purchases until Apple reigns in on the types of apps being offered on the App store. It has gone from a really bright future of new technology to total garbage in the 2.5 year span since the Ipad 1 came out.

What is the point of a 2048x1536 resolution if the video streaming apps are all stuck using 480-720p resolution for bandwidth purposes.

What is the point of the new higher resolution if 9 out of 10 games that come out are all designed to just milk money out of the user rather than provide a fun experience? Id rather spend $10 on a game than get it for free and have the mechanics broken because they are geared to make me spend money to make the game tolerable.

Sounds to me like the hardware has moved beyond software and I blame it entirely on Apple. They manage the app store and they let companies make free apps with $99 in app purchases.

I don't disagree with your comments regarding quality, but I think we need to examine some key points here.

As a customer, if you put two apps in front of me - one is free with DLC and the other is $99 but includes everything, I am going to choose the freemium app 9 times out of 10. If the full-price app is the only one available, I am less likely to jump in due to the risk/reward ratio ("That's a lot of money for an app I'm not sure I'll like...").

As a developer, I would rather have 9 free downloads of my app with a couple hundred dollars worth of DLC purchases than 1 download of my full-price app.

As Apple, I prefer whatever method customers prefer and are willing to pay for. Why argue with consumers if they are happy and you are still getting your 30% cut?

In the end, the market will determine what is acceptable. If people stop buying freemium apps and upgrades, then developers will need to re-think their strategy. Just realize that there are a lot of folks out there with iDevices that can't jump at every $20 app they see. Freemium makes sense for a lot of people.
 
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macguy360

macrumors 6502a
Feb 23, 2011
795
216
It's excellent for reading eBooks with absolutely perfect text rendering. Or websites with absolutely perfect text rendering. Video is actually what I care about the least, because you can't see the pixels in fast moving motion anyway.

your actually not supposed to read ebooks on a backlit screen. It causes strain to the eyes compared to reading an e-ink reader or an actual book.

For online reading for short periods of time, sure a higher definition is nice but it isn't really necessary. Just look at the macbook pro which still has 1280x800 resolution. Many people prefer lower resolutions as it makes the type larger without having to expand the image on the screen.
 
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JHankwitz

macrumors 68000
Oct 31, 2005
1,907
58
Wisconsin
I am personally boycotting future Ipad purchases until Apple reigns in on the types of apps being offered on the App store. It has gone from a really bright future of new technology to total garbage in the 2.5 year span since the Ipad 1 came out.

Sounds to me like the hardware has moved beyond software and I blame it entirely on Apple. They manage the app store and they let companies make free apps with $99 in app purchases.

Apple doesn't and shouldn't restrict what customers want as long as the apps don't infringe on their agreement. There's an extreemly wide range of apps out there for you to choose from. Simply focus on what you want, not on what you don't want. The socialist idea of having the few decide on what the many should have and do has proven to not work over and over. Orwell's 1984 has hopefully come and gone.
 
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