Whatever happened to "Think Different"? This is a serious question, not just a dig at Apple. As a 25 year Apple user and a lover of the 1984 commercial concept, how did the company move from "Don't just be like everyone else" to "Acquire all the brands that we think are cool!"???
I really think there has been a monumental change in fundamental DNA of the company that is Apple under Cook. They're getting embroiled in political issues, slobbering over celebrities & allowing others to do the innovation for them.
IMO, they are still riding the wave that was put into motion by all the years of actual revolutionary technological dreaming, but it seems the vision has been replaced by someone who's pushing their own affection for Hollywood.
It's like when Looney Tunes transitioned from hand-drawn animation to digital creation. It still claimed to be Bugs Bunny, but it was just never the same creativity.