What if a new system was created:
- Instead of buying a show for $2.99 you could rent it for 99 cents?
- Or rent a season for length of the season (plus a few months) for the equivalent of 99 cents an episode.
- Or for $20 a month you can watch 20 shows of your choice?
(I live alone so I probably don't need as many shows as if I had a family of four.)
Apple tends to avoid systems as complicated as I mentioned above. They do songs/albums and shows/seasons. But they need something cheaper where you're renting a show. Although they have iTunes Radio now too...
Think about iTunes, Apple has you buy a song and you can put it on as many iDevices as you have in your household and upto 5 computers (at least I still think that's the number). That's pretty liberal for sharing.
70% of what I watch I can get over the air and onto my DVR for free. They need to get the prices down for shows so that I'd rather buy it from them instead of getting it over the air for free.
Give me my network shows for free BUT leave the ads in; better yet, replace the ads with ads more personalized to me and I'll actually watch them! A new iPad ad excites me way more than Viagra ad...
Commercial time is expensive! What would it be worth if in their database they knew I was an Apple fan and into protecting the environment so instead of showing me an iPad commercial and mentioned it's more environmentally safe, they showed me a 30 commercial focussing on Apple's ways on protecting the environment. I'd totally watch that!
Gary