Apple in Talks With Florence and the Machine, Taylor Swift About Exclusive Beats Content


macrumors bot
Original poster
Apr 12, 2001

Apple couldn't establish lower pricing for its upcoming music service to distinguish it from competing services, so the company is hoping to draw in subscribers by offering exclusive content. Apple has asked Florence and the Machine and a dozen other artists for exclusive deals to promote the upcoming music service, reports Bloomberg.

Apple is said to be in talks with Florence and the Machine about limited streaming rights to a track for the band's upcoming album in June, and Apple execs have also approached Taylor Swift and others in the hopes of establishing a deal. An exclusive deal with Taylor Swift could be a big win for Apple as she's opted to pull her music from some streaming services like Spotify. Such exclusives could bring in music-loving subscribers that might otherwise not pay for a music subscription.

The strategy is similar to a tactic employed by Jay-Z's recently relaunched music service Tidal, which also hopes to attract subscribers through content that can't be obtained elsewhere. At launch, Tidal released a new song from Beyonce, following it up with an exclusive song from Rihanna.

Exclusives could work to help Apple garner subscribers, but the company's most promising tool for gaining subscribers is its huge existing customer base. Millions of people own iPhones and iPads, and Apple can create a streaming music app that's heavily integrated within iTunes and installed on Apple devices automatically.

As we've heard in previous rumors, Apple is working to completely revamp Beats Music to turn it into an all new subscription music service. It may gain a new name, says Bloomberg, and it will cost $9.99 per month for individuals, with a family plan available for $14.99.

Apple may be planning to unveil its new streaming music service at its upcoming Worldwide Developers Conference in June.

Article Link: Apple in Talks With Florence and the Machine, Taylor Swift About Exclusive Beats Content


macrumors 65816
Feb 4, 2011
If there's one thing people love, it's "heavy integration within iTunes and automatically installed on Apple devices"! :apple:


macrumors Core
Nov 14, 2011
Meh. I hate exclusive content from companies that aren't content providers.


macrumors 6502a
May 22, 2007
I can live with Apple's often compromises in hardware to push technology forward. But I really have to shake my head in disappointment at their decisions to throw money at circus monkeys like U2, Iovene/Dre, this rumor du jour, yesterday's notion of caving to ABC's bloated channel packages. I always hope they lean towards what the consumer wants and let the media companies/artists dangle in the wind until they come around. However we end up getting more of the same while Jony is off rubbing knobs with Karl Lagerfeld.


macrumors member
Jan 5, 2015
Atlantic City, NJ
I thought iTunes was supposed to pull people away from illegal downloading with a simple one-time purchase so you can own the song. Now to hear certain exclusive songs you have to pay monthly to rent it. I can't afford to have multiple subscriptions to multiple steaming music services, so I guess I'll be missing out on new content somewhere. Makes me miss Limewire.


macrumors 68000
Jul 15, 2012
I feel like getting exclusives is secondary. Hopefully Apple's main focus now is on improving and simplifying the entire music listening, discovery and music library management experience across all their devices.


macrumors 65816
Jun 28, 2008
Well, that's boring.

How about more contemporary and relevant artists like Adele, Bette Midler, Queen, The Black Eyed Peas, Daft Punk?


macrumors 68020
May 23, 2011
Not so sure 'exclusive content' will be the best content; Target has been doing that trick for years (bonus disc only for Target), it's usually remixes and tracks which didn't make the main cut

I'm surprised how much I enjoy Florence and the Machine music :cool:


macrumors 68000
Aug 4, 2008
And this is where the "machine" which controls the music you listen to gets stronger and greedier. The music rental services will snag up popular artists and control who they release their content to.


macrumors regular
Sep 3, 2012
All these companies trying to get exclusive content makes me really wonder if people are attracted to a service based on exclusive content. It doesn't appear very appealing to me to have access to an album of just a few artists (that might not even be that interesting to me) a bit earlier. The libraries of all these platforms are pretty much the same.
What's really more appealing to me is the social aspect of spotify for example. Sharing playlists with friends is super easy. Knowing Apple's inability to have good social features, I'd say that's what they should focus on.


macrumors 65816
Jul 21, 2011
Neither a significant loss to streaming services.

Don't need more screaming banshees or petulant pop stars in music these days.

I think Apple has more to worry about Tribal then whether to get these two on board with Beats.


macrumors 68020
Aug 14, 2007
I'm sorry to hear that Florence and the Machine may have sold out :(

Great band back in the day.


macrumors 68040
Mar 16, 2012
Beats music is so far behind spotify in features and compatibility with other gadgets it's going to take a miracle for Apple to get people to switch

The only I'd switch would be full iOS integration that makes the spotify app seem like antiquated junk

So basically, not happening


macrumors 6502
Sep 13, 2008
I don't want exclusive content, I wan't exclusive quality...

My current streaming provider currently has 320kbit/s as a base offer. They have FLAC lossless streaming content as a premium option. They're preparing to move to HD Audio. They can play on my phone, on my Windows and OSX computers and they play on my TV through XBMC. They have an extended jazz, rock, blues and world music catalog.

That's what I'm interested in : can Apple offer all that at a decent price ? If so, I might be inclined to switch. I really don't care about having a handful of exclusive albums...


macrumors G3
Nov 26, 2007
An exclusive deal with Taylor Swift could be a big win for Apple as she's opted to pull her music from some streaming services like Spotify. Such exclusives could bring in music-loving subscribers that might otherwise not pay for a music subscription.
Definitely not. Let me draw you a quick, crude, ascii venn diagram:

(people who love music)             (people who listen to Taylor Swift)
Notice the utter lack of overlap.
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