Apple in Talks With Google to Bring Gemini AI Features to iPhone

[cupcakes2000]

It will just become rapidly inconceivable to have a phone without a top notch integrated AI.

I agree, when ai comes. This is not really ai.

 

[Zest28]

So if they implement this with iOS18, Im guessing this will be something that's iPhone 16 only - in order to try drive more sales of their new handset?

Even better, Apple will introduce the "neural engine pro" which is only in the iPhone 16 Pro models and is required for the AI model.

Regular iPhone 16's are not supported.

 

[Pezimak]

If only all the money invested in Apple Vision Pro had been invested in AI... or in other words to something that all Apple users would have benefited from vs a shiny gadget that only very few will ever use.

Apple making big business deals with Google sounds a little desperate, Google knows how to make money only one way: collecting user data and part of Apple's marketing plan is to tell the world how pro-privacy they are.

You got that wrong, Google doesn't correct users data, it sells ads, endless ads. It may offer that user data to ad companies after to see it they are having any impact.
Apps are the things that mine your data INCLUDING any on the Apple
store.
Facebook are the ones who collect user data and photos and claim them to be theirs.

 

[cupcakes2000]

This is concrete evidence

No, this is a rumour.

 

[JippaLippa]

Apple has completely missed the AI train. It’s probably gonna hurt them enormously in the long run.

I guess we'll see with the next batch of OS updates.
I think Apple has the resources, but an immense effort has to be put into this.
The fact Apple is asking google for help isn't really a good sign, though...

 

[Malus120]

Bleh.
Please let this rumor be false.
OpenAI (GPT4), Anthropic (Claude 3), and Mistral AI (Mistral, Mixtral) all offer superior alternatives in terms of both performance and or efficiency.
It's understandable that Apple may be having trouble catching up, and isn't ready to deploy their own homegrown AI models yet, but partnering with Google (especially given how hard they've worked to break pervious dependence on the company AND the fact they compete with them in many areas) just seems like a poor choice...

 

[Pezimak]

This is a DISASTER.

This is concrete evidence that Apple is sorely behind on AI, or there would be no need for this. Not only does this create all kinds of issues in regard to privacy, it is a horrible indication of where Apple could wind up in the future. Make no mistake, if they do not catch up to, or surpass competitors in AI, it will have serious ramifications for Apple as a tech company years from now. They have to have strong AI to power their devices - phones, vr/ar experiences, and eventually robots - because that’s where this is going. They will be kneecapped if they don’t get ahead of this.

I am sincerely hoping they don’t become dependent on Google or anyone else as a partner, and that this is just temporary until they have their own solutions on par.

I had for years thought about sending an email Tim Cook about the risk of letting Siri fall so behind compared to other assistants, and here we are. What happened to skating where the puck is going? You couldn’t see this from EVERY sci-fi film ever? They pioneered this with Siri, and completely squandered their lead. It’s really a sad place for them to be right now. Talk about asleep at the wheel (Apple car pun intended). Such depressing news.

What did anyone expect? Look at Siri, it's embarrassingly poor and has suffered from a lack of any recognisable development or investment for years and years.
Whilst Google and Amazon have leapt and bounced way way way out ahead, and now Microsoft too. So it was inevitable with making a car, and the Vision Pro (at least they brought that one to market), they weren't concentrating on AI and are now really far behind.
They say changing what your business does is incredibly difficult, so Apple will have had endless resources trying to turn a global multi trillion dollar consumer electronics company into a car manufacture. And I think it's damaged them big time and it will take them many years to recover from the mistake.
IF this rumour is true.

They could have lead the market in AI if they wanted to.

 

[Zest28]

Bleh.
Please let this rumor be false.
OpenAI (GPT4), Anthropic (Claude 3), and Mistral AI (Mistral, Mixtral) all offer superior alternatives in terms of both performance and or efficiency.
It's understandable that Apple may be having trouble catching up, and isn't ready to deploy their own homegrown AI models yet, but partnering with Google (especially given how hard they've worked to break pervious dependence on the company AND the fact they compete with them in many areas) just seems like a poor choice...

Probably Google is offering alot of money.

Google is in the end an advertisement company, so they want their AI on the iPhone to harvest more data, which they can sell for even more money.

Microsoft isn't in the business of harvesting data, so they will never pay money to Apple to have ChatGPT or Co-pilot on the iPhone.

 

[kerr]

No more light-colored iPhones

 

[nottorp]

Integrated LLMs on my phone might be interesting. Perhaps even useful one day in the future.

What's the point of remote LLMs if my data goes to Google, no matter how it's branded?

I hope you can turn them off...

 

[ThisIsMike]

No, this is a rumour.

1. Did I REALLY need to begin the post with “If this is true, then…” (No, I didn’t, because it would be obvious to anyone with common sense, but thanks for the troll.)

2. It’s coming from Bloomberg/Mark German, so it’s a rumor likely based on solid intel. And it sounds more than believable. This is exactly what Apple has done in the past in areas where they were lacking.

 

[ForkHandles]

You mean the other way around? why would Google pay Apple to use THEIR technology since Apple does not seem to think they can come up with a competitor in time on their own. In this case, Google has the upper hand

Google’s sole business model depends on selling its user’s data to its advertisers.
Everything they make costs them money and they give it away for “free“

The same is true for their AI model. The more people that use it, the more data they harvest, the better placed they are to sell your data to their advertisers.

They pay $1B just to be a default search engine as I understand.

 

[ThisIsMike]

You know what I don’t understand? Why is Apple incapable of pursuing multiple projects at one time. Why was it ever car vs AI in the first place? They can’t juggle development of a car, AI, Vision Pro, and anything else all at one time? They are a MASSIVE company with virtually unlimited resources. What is the problem?

 

[contacos]

Google’s sole business model depends on selling its user’s data to its advertisers.
Everything they make costs them money and they give it away for “free“

The same is true for their AI model. The more people that use it, the more data they harvest, the better placed they are to sell your data to their advertisers.

They pay $1B just to be a default search engine as I understand.

Isn't this kind of hypocritical of Apple? They are basically saying "We" do not collect your data, but our partners may as long as they pay us.

 

[ForkHandles]

Isn't this kind of hypocritical of Apple? They are basically saying "We" do not collect your data, but our partners may as long as they pay us.

Therein lies the fine line they must traverse I guess

 

[contacos]

Even better, Apple will introduce the "neural engine pro" which is only in the iPhone 16 Pro models and is required for the AI model.

Regular iPhone 16's are not supported.

May require iCloud+ subscription as well

 

[M3gatron]

Google is writing some big checks to Apple if this is true, similar to being the default search engine. However, MS Copilot is much better.

Why would Google write a check in this case?

 

[jayducharme]

I'm confused at why Apple needs this - haven't they already developed a supposed boatload of AI features into iOS 18?

Plus Apple just bought an AI developer. Maybe Apple is just trying to keep its options open. But if they do go with Google, I hope they give us an option to turn it off.

 

[TJ82]

I'm confused at why Apple needs this - haven't they already developed a supposed boatload of AI features into iOS 18?

Did anyone actually believe this?

Timmy's been bluffing on AI for months since investors realised Apple missed the train by throwing in big on Apple Car and Vision Pro instead. Now Apple are trying to scoop up whatever small AI firms they can, and beg for partnerships while trying to get SIRI to behave more like an LLM. And I do mean 'behave like'. Because SIRI isn't built as an LLM and there is absolutely zero proof that Apple has developed anything notable from the ground up.

Apple's board knows that they're the masters at hardware and marketing, but if AI takes off, it could singlehandedly relegate Apple to second rate. Microsoft and Google know it too.

Future winners are not set in stone. Very interesting times.

 

[GeoStructural]

I'm confused at why Apple needs this - haven't they already developed a supposed boatload of AI features into iOS 18?

Lots of smoke, but as the release date approaches, they need to materialize something… and Google has it.

 

[Beautyspin]

Lol that's not true at all. https://www.thurrott.com/a-i/299663/apple-quietly-reveals-mm1-a-multimodal-llm. They just don't jump on every hype train that appears.

It is just a research paper. They may not have any working models as yet that scales.

 

[therunningman]

Does this mean that iPhones will only come in one color, no matter what you order?

 

[Beautyspin]

So, let me get this straight:
All Tim Cook's declarations over the past months about "Apple going all-in AI" actually meant: "The purchasing department is actively negotiating contracts with third parties" instead of "The R&D department is actively developing an AI on par with third parties' ".

Foolish me!

In another post that said Apple bought DarwinAI as the 30th company, somebody said Apple will lead the AI revolutionize the AI scenario because it had bought 30 companies and it will turn out to be the dark horse. Looks like it is not happening.

 

[AndiG]

😂😂😂😂😂😂😂😂😂😂😂😂😂

and again ...

😂😂😂😂😂😂😂😂😂😂😂😂😂


OMG, when will the board finally fire Tim?

- Apple missed cloud.
- Apple missed/failed in the automotive sector. Neither did it sell silicon nor software at least.
- Apple missed IoT completely.
- Apple missed AI completely, although Siri is considered the worst assistant since many years.
just to name a few things ...

And for AI:
- Everyone interested in DL (r/deeplearning) is using NVidia/Linux stack for deeplearning LLM/training.
- Apple is refusing to sign NVidia drivers for about 10 years now (at least?).
- Instead of making MacOS/Macbook the BEST platform to develop machine learning/AI. Apple went down the proprietary way, locking everyone (including NVidia) out and introduced Metal. Metal is Apple proprietary framework for GPU/ML really no one cares about.
- While Apple silicon is not bad at ML, Apple failed to support CUDA.

At the moment Apple has NOTHING and has to ask Google (Gemini) or Microsoft (OpenAI) for help. Meanwhile in a secret room there may be running dozens or hundreds of Linux Servers utilizing NVidia A100/H100 to train neural networks - since Apple silicon is not strong enough to train LLM.

since

Apple also failed completely in developing a Mac Pro / XServe that can handle a bunch of NVidia cards (like it was with the original Mac Pro). OpenAI uses 8000 H100 GPUs to train GPT-4.

 

[uacd]

Will the data collection be a bug or a feature?🤔