That was an ignorant statement made by an equally ignorant man. To me it's half true.
Before a new product line is released, yes I agree the public doesn't know. But AFTER it's out there, Apple needs to do a way better job of listening to feedback from its customers. They do on some things, (native apps on the iPhone, 4" iPhone) but are notoriously horrible on others (making "Pro" models out of tape & glue with fewer and fewer BTO options, creating an entirely new laptop line instead of dumping a retina display in the Air, etc.)