One thing not mentioned here is that Apple's competition has caught up or exceeded the Ipod (at least regarding function). And I don't just mean the Zune or the fact that a 32gb flash player is on the market while the Nano and Touch are stuck at 8 and 16 gbs respectively (and for the foreseeable future). The flash-based Cowon D2 offers over 50 hours of battery life when playing back audio, for instance, or the Archos players support a plethora of file formats and at least one of their players that I know of is a wifi touch-like device. Young people are flocking to these alternatives. I hope Apple can keep up.