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Apple Increases Prices in Japan by Up To 25%
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iAFC
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That actually happened in Brazil recently, although somewhere around 10%. But prices here are so ridiculously high it didn't even make a difference lol
A very American response, ultimately the Japanese consumer is still being paid in JPY so this is very much a price increase for them.
Apple is done in japan, last time I checked Japanese wages did not increase 25%. 25% price hike will make Apple from having lower profit level to no profit at all. Not a great plan Apple. 5%-8% increase is easier to swallow but 25% will immediately creates resistance. Apparently apple doesn’t know customer psychology at all.
A similar response could've just as easily come from a Japanese poster if the currency situation was reversed.
I think the point was that the price increases were due to the currency value change and not because of supply/demand factors, Apple seeking greater profits, etc. This has also happened to American consumers with Japanese products when the dollar fell against the JPY even though American consumers were still being paid in USD. Sometimes companies will "eat" at least a portion of these currency value changes, sometimes they won't. Raising prices too much can certainly backfire, though.
To take it further, consumers in countries with the stronger currency could expect price decreases on products from countries where currencies have weakened but that doesn't always happen.
No it wouldn't because the USD is treated as the base currency that everything else is based on, which is why most Americans can't grasp how currency adjustments affects others. That's the whole point of what I'm saying here.
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The “base currency” in this case is typically tied to the country where the company in question is based. As I mentioned in my previous post, when the USD has notably fallen against the JPY, prices for Japanese goods in the U.S. were impacted. It's the same sort of thing that's going on here but in reverse i.e., U.S.-based company selling products in Japan.
nihil0
macrumors 6502
Yeah, that was my point exactly. I just don't really understand that guy from Switzerland. He earns a lot of money and still cries cause Apple products are expensive.
I live here in Japan and was interested in maybe getting the Airpods Max soon. Just 3 weeks ago the net had them for only $420 to $500
Just checked today and the damn things are selling for 84,800円 that’s $624 dollars and some places are selling them for over 90,000 yen! It’s damn ridiculous for us here and outrageous. No one can afford Apple products here anymore, they literally will not do good.
Just checked today and the damn things are selling for 84,800円 that’s $624 dollars and some places are selling them for over 90,000 yen! It’s damn ridiculous for us here and outrageous. No one can afford Apple products here anymore, they literally will not do good.
Yes the price increase is a bit much. Prices for Apple hardware have always been more pricey here in Japan than the US - in terms of average salary, cost of living, food, etc. (you know, the actual value of the currency vs what the exchange rate says). So, this increase is quite significant. According to the Asahi Shinbun, they note "The largest price hike was 40.5 percent for the iPhone 12, which has 128 GB of storage. The cost jumped from 82,380 yen ($607) to 115,800 yen, including tax." Wow!