lol that’s 100% not the reason for it. The car project was canceled in early 2023 or late 2022 and well before it ever broke in any news cycles.
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Apple Intelligence Upgrades for Siri Likely Pushed Back to iOS 18.5
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lol that certainly is. Perhaps you'd be willing to pay 2X for an Apple car (likely > $100K), but most Apple customers would not.
Apple terminated its car project soon after the tariff was announced in early 2024.
Well if apple was yet again making themselves more vulnerable by increasingly their dependence on china, even I know that that was a foolish thing to do, given that the geopolitical tectonic plates have been shifting in the last decade or so.
Who's speaking???
Bloomberg's Mark Gurman last month reported that Apple was considering delaying at least some of its promised Apple Intelligence enhancements for Siri until iOS 18.5, and that plan appears increasingly likely based on his latest information.
Gurman said Apple was initially planning to launch the Apple Intelligence enhancements for Siri in iOS 18.4, but it seems that the features have been pushed back until iOS 18.5 due to a lack of readiness and software bugs. Accordingly, none of the promised features are available in the first beta of iOS 18.4 released last month.
In his Power On newsletter today, he said the features will be available in iOS 18.5:Apple's software engineers have been internally testing iOS 18.5 since at least the start of February, according to the MacRumors visitor logs.
Gurman expects iOS 18.5 to be released in May, but beta testing should begin sooner:It is still possible that some of the Siri upgrades could arrive in a later iOS 18.4 beta, but Gurman seems to be leaning into iOS 18.5 timing for now.
The upgrades coming to Siri will include on-screen awareness, understanding of a user's personal context, and deeper per-app controls. For example, during its WWDC 2024 keynote, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps.
Apple Intelligence requires an iPhone 15 Pro, iPhone 15 Pro Max, or any iPhone 16 model.
Article Link: Apple Intelligence Upgrades for Siri Likely Pushed Back to iOS 18.5
Even large companies like Apple, could not justify spending billions to create the infrastructure to efficiently manufacture electric cars in the US.
In that case, Apple announced the car project was shut down about a year ago. That was before Trump was even elected so the tariffs were not the reason. By all accounts, Apple was shooting for a self-driving car and found that it just wasn’t doable in the near term. Just doing a car would have been too low margin for Apple.
Edit: as Citsnaps mentioned, I forgot that there was an earlier China-specific tariff before we gave tariffs to everyone. You get a tariff and you get a tariff….
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Apple canceled their car project in February 2024, after learning that the tariff would soon be announced, and later imposed.
The tariff was announced when the previous president (Biden) was in office.
Seeing more parallels to Copland, another era where Apple found themselves behind and stuck in a software rut.
Who can they purchase to save them this time?
Who can they purchase to save them this time?
Ah, yes. The China tariff. So many tariff I got them mixed up.
Still no reason why an Apple car would have had to be manufactured in China. At one point Apple had been in talked with Hyundai about the manufacturing.
Maybe stop advertising it as a headline feature and trying to jam it in everywhere ASAP and re-launch in September?
I suspect there were a lot of reasons, and thus the decision was made after gaming out the possibilities. Although contrary to what some people believe, Apple isn't stupid. And is why they are one of the most successful tech companies in the world.
Apple Intelligence seems a bit nothingburger-ish. On the balance, I hate they blew up possibly two feature cycles on this stuff instead of slowly peppering it in with more broadly useful features.
Yup, as you can read above I called this all the way back in May last year! This is beyond embarrassing. Apple used to be the gold standard of innovation, what happened to the fearless, groundbreaking company of the past?
Apple is incredibly incredibly mind-numbingly stupid.
Ever seen peek and pop? Vision Pro? AirPods Max? HomePod? Siri? Purchasing Beats? The camera capture button? Billions wasted on the Apple car project? Apple fitness? Hahaha. Apple Arcade? LOL.
The fact that they still aren’t going all out on AI LMFAO.
The fact that they aren’t even working on a humanoid robot hahah. I mean it’s a literally 100% guarantee that humanoid robots will be a massive tech in 5-10 years. Not working on that and AI is actually the most embarrassing thing ever because anyone with an IQ over 100 knows those will be everything.
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Extreme success kills innovation. The scrappy upstarts are where innovation occur.
OK... Yet Apple manages to limp along being one of the most successful tech companies in the world with 2+ billion active and repeat customers. Embarrassing, indeed.
Also... Apple didn't need to resort to mass layoffs over the last four years, while other tech companies (Meta/Facebook, alphabet/google, HP, Intel, Tesla, PayPal, Salesforce, Cisco, GoPro, AMD, Oracle, Dell, Lyft, Amazon, Autodesk, Lattice, Sonos, Yahoo, Dropbox, Microsoft, and on and on) did.
So... if Apple is as you say mind-numbingly stupid, apparently that's working out pretty well for them.
Apple, overpromise and under deliver. The Tim Cook way....
An argument once made for IBM and Microsoft.
I won't accuse Apple of being stupid. But they've certainly struggled as of late. And a company which prided itself on being ahead of the puck, has found itself distantly behind on AI (a position they can only blame themselves for).
Apple Intelligence is a made up product. It just doesn’t exist. If it weren’t for OpenAI, Apple would be happily churning the same iPhone for another decade, and the only innovation would be the removal of the cable for Mother Nature.
Apple isn't behind in AI in the manner Apple wants to implement it; ie on phones/devices with user privacy/security being a paramount requirement. I have no problem with it taking a little longer to implement with that requirement being important.
Take the time and do it right, rather than fast (with potential adverse consequences).
But really... that shouldn't matter; as most people here vociferously claim they have no use for AI and don't want it on their Apple devices. Seems that's brought up everyday in posts here.
Apparently many want to use AI as just another cudgel about apple being stupid/lazy/non-innovative/etc, etc.
Want to? No, it's the latest unfortunate example. There's nothing wrong with having high expectations of Apple.