Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
By the time the REAL Siri comes out (around iOS 20), I would've moved on to a OnePlus or Google Pixel. Apple has really fallen behind it's competitors. And it shows by the bean counters in Cupertino. They SHOULD"VE given the iPhone 14 Pro and subsequently the iPhone 15 8GB RAM to make it compatible with Apple Intelligence.
Signed by a pissed off iPhone 15 owner.
And don't give me the BS about A16 being not powerful. My $500 CAD 3 year old Galaxy A53 has more AI features built in than the $1000 CAD iPhone 15.
 
Last edited:
An argument once made for IBM and Microsoft.

I won't accuse Apple of being stupid. But they've certainly struggled as of late. And a company which prided itself on being ahead of the puck, has found itself distantly behind on AI (a position they can only blame themselves for).
Indeed.

There’s a strong case to be made that cook has very successfully executed the Steve jobs product vision for the past 15 years.

However, now as we are entering a new defining era - AI and (soon) quantum computing - Apple seems behind and arguably still executing the strategy of the teens of this century.

Rot gradually sets in at companies and it’s only in hindsight that we can see that they made some key decisions when they were strong that lead them down the path of decline.

Intel 10 years ago seemed more than fine. Yet it had decided not to make the processor for the iPhone (phew) and was doubling didn’t on x86 when ARM / RISC was becoming the key processor technology.

45 years ago, IBM fat on the profits of mainframes doesn’t take the pc market seriously.

Nokia and blackberry, supremely dominant in the early to mid 00s have no answer to the iPhone.

etc. etc.

It’s too early to tell if Apple has made some big bad strategic calls. But it doesn’t look promising.
 
Want to? No, it's the latest unfortunate example. There's nothing wrong with having high expectations of Apple.

And my very high expectations put privacy and security first. And thus it will take more time for AI to be fully implemented.

But again… according to posts I read here everyday, the majority don’t want AI on their phone.

Seems people don’t want it, yet still want to be unhappy it isn’t fully on iPhones yet.

Strange.
 
For all the people saying Apple is “behind” in AI, how do you explain the large number of companies that have LLM AI? It doesn’t appear to be that difficult to produce. Example: the recent DeepSeek controversy was about the training material used and not the LLM part. None of these companies produce the training material themselves and that appears to be the most critical element.
 
OK... Yet Apple manages to limp along being one of the most successful tech companies in the world with 2+ billion active and repeat customers. Embarrassing, indeed.
Apple has the benefit of a captured customer base because of the smartly and carefully executed hardware & software ecosystem that they built over the years. Those customers are unlikely to leave because the features and hardware they've got would cease to work together at all, or the functionality would be greatly reduced.

But this doesn't last forever. They stubbed their toe on this AI stuff by not correctly predicting that it would take off. I think it was very clearly evident with the iPhone 15 (Non Pro) which was given hardware not capable of running AI, and tens of millions of phones would not be capable of running the flagship iOS feature just a year later.
 
Which was due to a 100% tariff on electric cars manufacture in China, announced in early 2024, and coming into effect September 2024.

You might not know that a 2X increase on the retail price of an Apple Car would not result in a sustainable business.
Yet another example of why Cook should not have fallen in love with China and its factories.
 
Apple has the benefit of a captured customer base because of the smartly and carefully executed hardware & software ecosystem that they built over the years. Those customers are unlikely to leave because the features and hardware they've got would cease to work together at all, or the functionality would be greatly reduced.

But this doesn't last forever. They stubbed their toe on this AI stuff by not correctly predicting that it would take off. I think it was very clearly evident with the iPhone 15 (Non Pro) which was given hardware not capable of running AI, and tens of millions of phones would not be capable of running the flagship iOS feature just a year later.
Exactly I don’t even think the plan was to put Apple intelligence into iOS 18
I think it was a rush job because they were falling behind other companies.
Because if Apple intelligence was really meant for iOS 18 then it would have been ready for iOS 18 release in September
 
The Apple car should have never been its own thing. It should have been a partnership with an existing American or European automaker, for an "Apple Edition" trim level of a mid and high end car/suv which would have given Apple exclusive exterior styling changes and an exclusive interior with the whole infotainment system skinned out to Apple's desires and seamless integration with Apple devices and services.
 
Exactly I don’t even think the plan was to put Apple intelligence into iOS 18
I think it was a rush job because they were falling behind other companies.
Because if Apple intelligence was really meant for iOS 18 then it would have been ready for iOS 18 release in September
How do you explain DeepSeek? That disproved the idea that LLM AI programs were difficult or time consuming to produce.
 
  • Like
Reactions: Apple$
Apple has the benefit of a captured customer base because of the smartly and carefully executed hardware & software ecosystem that they built over the years. Those customers are unlikely to leave because the features and hardware they've got would cease to work together at all, or the functionality would be greatly reduced.

But this doesn't last forever. They stubbed their toe on this AI stuff by not correctly predicting that it would take off. I think it was very clearly evident with the iPhone 15 (Non Pro) which was given hardware not capable of running AI, and tens of millions of phones would not be capable of running the flagship iOS feature just a year later.
Apple's predilection for only giving their devices just enough RAM has bit them a little, you're right.
 
How do you explain DeepSeek? That disproved the idea that LLM AI programs were difficult or time consuming to produce.

Apple isn't trying to create a LLM. They're trying to use a local LLM to do useful things on the phone.
 
  • Like
Reactions: Tagbert
But this doesn't last forever. They stubbed their toe on this AI stuff by not correctly predicting that it would take off. I think it was very clearly evident with the iPhone 15 (Non Pro) which was given hardware not capable of running AI, and tens of millions of phones would not be capable of running the flagship iOS feature just a year later.

AI≠ generative AI or LLM.

All the iPhones in recent years have been able to run machine learning which is a form of AI
 
It would make much easier for Apple to open up siri so that others can make it work. And I am sure that they will release for iPhone 11 onwards.
 
It's not that Apple are inept or incompetent. It's not that Tim Cook is an idiot.

They just measure success from the shareholder's perspective now and not the customer's interests. It feels like Apple's self-evaluation begins and ends with product margins and earnings per share, which are absolutely market-leading. It takes brilliance and hard work to maximize those measures and Apple is one of the most successful companies ever at doing both.

Sadly, it's not a long-term strategy and now we're really beginning to feel the results of those priorities. This is what happens when you value the supply chain over the engineering.

I get the impression that senior management at Apple think that they're absolutely crushing it right now, which is a big part of the problem.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.