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Apple, design and make everything. I will not be happy until all manufactured products and food are apple, all interconnected and making apple a multi trillion dollar company.

Eventually buying nations, then the world... and renaming the earth... Apple Planet

Apple, take my money... ill drop it off tomorrow at the apple store. My children can go without food a few weeks.
 
In regards to Apple using TSMC, or Samsung or any other foundry for chip production, it's not the same as waiting for Intel to design, produce and release their chips.

Actually, in substance, it is. Again, you're conflating the design and production steps. The delays in getting certain chip designs from Intel hasn't been due to delays in the design process. It's due to delays in the ramping of the process technology on which those chips were designed for. You don't seem to be understanding that this is an issue of fabrication, not design.

Sure, I suppose there may be a complaint that certain new design features aren't implemented on any Intel designs available on manufacturing processes then shipping in current volumes, but most of those features are either (a) continuing integration into the CPU of additional memory (more cache layers) and migration of northbridge functionality (like PCI-E and memory controllers) and (b) secondary functionality (like more GPU units and video transcoding hardware). The absence of having those features on the CPU represent, at worst (y) a minor decrease in real world memory and bus bandwidth and latency and (z) features that can (as they previously were) unloaded to secondary chips, including commodity and custom designed ASICs, FPGAs, or more generally programmable chips like modern discrete GPUs or special-purpose SOCs (e.g. Apple's T1).

As between one generation and the next, the former has relatively little impact on Apple's ability to introduce new form factors or product. And the latter, which are simpler, easier, and generally not manufactured on bleeding edge process technology, just might have something to do with Apple's interest in expanding its design capability and expertise related to those particular features (e.g. in-house GPU designs instead of Imagination) and chip architectures suited to the purpose (e.g. ARM).

To put it as gently as I can, you seem to be out of your depth. It appears from your comments that you have no more than a superficial understanding of either the technology or business considerations involved in the design, to say nothing of the development and operation of new manufacturing process technology, for high performance logic (as distinguished from, e.g. memory as discussed below). That is not and is not intended to be an affront to your person, intellect, or ability. Please don’t take it that way. It's just (very specific) subject matter expertise that the vast majority of people have little exposure to or knowledge of, not least because most people have neither the need nor opportunity.

Apple, in designing their own silicone, has the ability to work with multiple sources for production, and can dictate when they need deliverable product. They don't have that ability with Intel.

This is sort of what I’m talking about. I’m pretty sure Apple doesn’t design (or manufacture) much silicone. And I’m damn sure Intel doesn’t. Most of the silicone accessories that you find for Apple products are commodity sleeves and the like designed and manufactured by third-parties (example). Silicon, on the other hand…

Or they can certainly say they want product on X date, but when Intel fails to hit that date, Apple doesn't really have any way to recover from the failure.

Again, that’s a process technology and manufacturing issue. And it’s not one unique to Intel. What is unique to Intel, and it has been an issue (most recently and notably, with mobile Skylake parts), is getting the new features that are incorporated into Intel’s new designs, whose launch also depends on the launch of a new manufacturing process, when existing available designs don’t contain those features and launch of the new process node is delayed. Here’s the thing: even if Apple has or could develop designs incorporating those features, it can’t get them on that process technology either. Nobody can. Intel remains ahead of the industry on process technology. So if Intel can’t do it then nobody can.

That matters. At any given time, there isn’t much, if anything, in Intel’s available high-end designs, in terms of features and integration, that Apple doesn’t want. It’s invariably about something Apple does want (like newer or better hardware implemented video transcoding routines, security features, or GPU functions implemented in hardware). All of that stuff requires transistors and wiring. If that amounts to significant die space (e.g. more GPU units), then it also requires (a) designing in those features at the expense of general computation units or other hardware dedicated to existing features or (b) targeting and using new process technology. A new process node gets you ~30% smaller logic, though anymore the density gains for the entire design are somewhat lower than that would imply (roughly double), depending on the ratio of logic to SRAM, which (now) only scales at about 10% per node. The opportunity to do further design optimizations and layout on an existing node, combined with possible yield improvements from process optimizations, might get the necessary space to do a new design or tweak an existing design to get the new features you want without giving up anything else before a new node is available.

If Apple’s CPU performance and feature wish list is so extensive that it depends on a new node, Apple is stuck waiting, regardless of whomever's design it is using. Just because it can be designed doesn’t mean it can be produced. And if we assume (as I believe we can) that substantially all of the functionality and performance of existing designs is wanted, then the only scenario we’re talking about is the prospect of planning and having ready a design that targets the current node, either on an existing or perhaps optimized process. So far as that goes, Apple only reaps a benefit from using its own designs, over Intel’s, to the extent it could and would plan and develop implementation of those features into designs targeted at available process technology, where Intel, for whatever, has not done so (and therefore may be delayed in doing so pending or until its planned introduction of a new process node).

So, as I say, that’s a problem largely driven by process technology. And on that front, Intel has recalibrated its manufacturing process roadmap to reflect the increasing difficulty and time involved in perfecting and ramping up production for future process nodes. The result is that there will now be three planned manufacturing processes developed (the launch process plus two enhancements) over the life of a given process node (e.g. 10nm, 10nm+, and 10nm++). That will make it easier to plan for and get timely roll-out of planned and requested design features, to the extent they can be accommodated at a given node (see above), even if there is delay in ramping up the next node. This will address or help mitigate launch timing problems like Apple had with products built around Skylake mobile parts.

And to the extent it doesn't (and for other completely unrelated reasons that are particular and peculiar to Apple), Apple can address them more easily, quickly, and cheaply by designing custom ASICs or comparatively simple discrete co-processors, rather than dealing with the complexity, risk, and expense of rolling those features into already complex CPU/SOC parts that have longer lead times and therefore are designed to target planned (future) process technologies.

And the thing about designing and producing chips for laptop or desktop use, the numbers needed are going to be such small volume, compared to iPhone / iPad / Watch / ATV needs that it's not likely to present an issue for any manufacturer.

That’s true, although Apple is already such a large part of TSMC’s portfolio that I’m not sure they’re chomping at the bit to commit even relatively small incremental business. A jump from 20% to 25% of TSMC’s business would be enormous. Even a jump from 20-22% would be material.

Meanwhile, this is an excellent point against Apple wanting anything to do with getting into the fab business itself, whether as an equity investor or, even worse, an outright owner and operator.

Apple's recent acquisition of Toshiba's chip unit is likely a step in the direction of their owning their own fab, or at least one they can use more exclusively to avoid roadblocks in bringing product to market.

Not really, on either point. Regarding “a step in the direction of owning their own fab,” Apple’s ownership interest is so attenuated that what you’ve characterized as a step can only be described as “awfully small.” You should look at the publicly available information about the deal terms.

Tentatively (the deal may fall apart because it looks like the parties don’t agree on what the deal terms actually are and for other related reasons), here are the known terms. Apple is one of six passive investors, of which the four based in the U.S. (including Apple) will receive no common stock or voting rights in Pangea, the Holdco created by Bain Capital to acquire all of Toshiba Memory Corporation’s common shares. Japanese investor Hoya and seller Toshiba Corp, will own 9.9% and 40.2% respectively, an aggregate 50.1% of common shares and associated voting rights, giving them control of Pangea. Pangea will continue to be operating by existing TMC management, with input from Bain Capital, lead investor for the acquiring consortium (which includes Hoya). The remaining common shares will be split between Bain and SK Hynix, the latter of which will also obtain convertible bonds redeemable for as much as 15% of the common stock. In short: Apple is a minority passive investor, who will receive no present or convertible control or common equity rights, in a consortia that itself will be a minority interest, as measured by both common equity and control rights. Plus the whole thing looks like it might fall apart, either because the consortium itself falls apart or because Western Digital, one of TMC’s existing JV partners, is pursuing legal action to prevent consummation of the deal.

Setting all that aside, TMC’s business has nothing to do with “bringing product to market” for Apple, where the product we’re talking about in this context is Apple-designed ARM logic. That’s because TMC manufactures NAND memory. So it does absolutely nothing for Apple with respect to any concerns Apple may have about its supply chain for CPUs, whether Apple’s own ARM designs or otherwise.

For the same reason, it’s also far from suggesting any interest on Apple’s part in developing the expertise necessary to own, operate, or develop new manufacturing processes for fabricating its own logic designs. Fabricating logic is more complicated and difficult than fabricating memory, for a host of reasons. On the one hand, it’s a natural place to start in the business. On the other hand, it’s a massively capital intensive business, something to which Apple (and Steve Jobs) have demonstrated allergies. That’s why Foxconn, not Apple, builds the iPhone. As a result, Apple has a $200 billion business, while carrying only $3 billion in inventory to support it. And that's not even speaking to the other up-front fixed costs invested by Foxconn to support Apple, which are passed on to Apple in the form of variable costs plus a (very small) margin.

Apple could buy / build as many chip foundries as they need and still have billions in cash stockpiled, if that is what they ultimately want or need to do.

You’re absolutely right.

Who is going to run these? Who is going to continue investing multiple billions on top of that, year after year, to develop the next process? And then spend another $10 billion three years later to build another one? If we’re talking about Apple buying or building fabs, the answer to all of the questions is “Apple”. And I don’t disagree that Apple has the money to do that.

But why would Apple do that? Especially when the main purpose (in this context) would be to build logic for Macs, a business that, as you’ve pointed out, is now dwarfed by Apple’s other businesses which don’t suffer the problems complained of about Intel because… Intel isn’t making those chips?

Just because Apple could do something doesn’t mean that it should (or will). Especially when doing that would require spending a huge amount of money, even for Apple, to do something that isn’t likely to provide a materially better solution or material growth to existing business over the status quo and isn’t likely to generate incremental revenue of its own (Apple investing in logic fabrication and then offering that technology to foundry customers? Yeah, no.).

At most, Apple might consider putting some lower end Mac or MacBook products on ARM logic of its own design, fabbed by TSMC or some other foundry. Maybe for a product along the lines of Microsoft’s Surface. Maybe. I mean, that’s not totally insane, but I don’t see the business or technology case for it.

But Apple getting into owning and operating fabs? Sell your shares. And then short sell more.
 
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Macs can't move to ARM unless they invent x86 to ARM instruction set translation without performance penalty - Mac doesn't make sense without ability to run x86 virtual machines (Linux, Windows).

But Windows is going to have an ARM version as well. They're not going to stop supporting Intel overnight. Developers will be able to build their code for both Intel and ARM. Most likely ARM for mobile devices, and Intel for desktops. Companies break old code all the time. iOS 11 has broken 32-bit apps, and next year's macOS will do the same. Apps are not forever. Developers who abandon their product will fade away.
 
Correct. Apple has a first class chip design team in-house.
True.

Why on Earth wouldn't they leverage that to the hilt?
They can and should. You assume, incorrectly I believe, that they aren't.

Every dollar Apple sends to Intel benefits Apple competitors in some way.
Not true. Intel and Apple itself reap the vast majority of that benefit. And what about all the money Apple sends to TSMC?

Ever dollar Apple spends on its in-house team benefits Apple only.
True, unless the costs of doing so outweigh that benefit, in which case the associated losses are borne by Apple only.
 
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I bought a Mac because it uses an Intel CPU. If this where to go away , I'd be running 100% linux.

I doing software development, robotics and machine learning others are doing other kinds of work that needs higher-end CPUs. It Macs suitable for this kind of work because exotic and exotic price tags all these users will bail on Apple.

Maybe that is Apple's plan they's rather sell only to the consumer market.
 
One direction Apple could go with ARM-based Macs would be to make an ARM MacBook (not pro) and pull something similar to Windows on the Surface Laptop, where it is limited to the App Store and is not intended for markets where users need x86 apps like Windows/Linux for VMs. Ideally it would be cheaper and make up for cost via the App Store. The App Store requirement would mitigate any user confusion since only ARM App Store apps can be installed.

For a little while now, apps have been submitted in a Bitcode type format, able to then be compiled down to x86 or ARM (or something else even). This is all handled on the back-end, but I think it's a sign of something in the works. They already have a large inventory of apps that can easily be deployed to ARM with little to no modification, assuming they have a version of macOS and libraries for ARM (and let's be honest, they do).

I don't think they'd want to just replace Intel outright at first, as we see in this thread, many professionals still need x86, but by hitting the low-end, non-pro market, they can test the waters for ARM on Mac and build up a good test bed. We may never see full x86 emulation, Intel has already warned Microsoft that they are violating some patents by trying this, so Apple will likely either find another way around it, or this transition may wake Intel up enough to realize they could just license the emulation instead of get replaced.

Spot on. ARM MacBooks first that run App Store apps. If Apple works with major developers ahead of time to port their apps to ARM before launch like they did with PPC to Intel (ie. Adobe, Microsoft), then the vast majority of users won’t notice the difference. Professionals relying on x86 apps will probably be using MacBook Pros that won’t be affected until later in the transition.
 
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that sounds like blatant speculation. Apple is probably not going to make a ARM macbook unless they are sure their chip is powerful enough...

The problem is that for 90% of users the ARM is powerful enough already. What do these people do that requires very much CPU power? The Youtube video does not play faster if you have bigger CPU.

What's really going to happen is Apple will come to a point where the cost saving from using a $5 ARM chip outweighs the loss in busses from the 10% of their customers who need the Intel chip.

They'd be cutting loose a few customers so that can make more money from those who stay.
 
Chip design belongs with a chip company.

Actually no. System companies know how to do more of a complete solution. The fastest processor chips currently are designed by IBM for their Z-series and Power mainframes (because they are designed to be water cooled). The fastest pocketable mobile processors are now being designed by Apple. Intel in the middle can be picked off if it becomes profitable for a laptop system house (e.g. Intel is late with product and keeps their high price points). AMD may already be starting to compete for sockets again.

And Apple's design team have plenty of headroom if allowed to tune their processor core and packaging designs for a much higher power and cooling envelope (but hopefully not to the point of requiring water cooling).

I'd be running 100% linux. ... I doing software development, robotics and machine learning others are doing other kinds of work that needs higher-end CPUs.

Linux (and even a version of Windows) runs just fine on ARM-64 chips. So does TensorFlow. And the GPGPU and ML acceleration cores that Apple now builds into its SOCs may well out-perform any Intel general purpose processor (unless Intel does the same).
 
A future A15X chip in a MacBook will obliterate anything Intel can do. 12 CPU cores + 3GHZ clock speed + 6 GB RAM => 10,000 single thread Geekbench, 20,000 multi-core

No it wouldn't because it would be a Zen APU in those Macbooks and Apple joint licensing with AMD. Apple isn't going to be co-dependent on SoftBank alone.

FYI: Raven Ridge Zen APUs have Vega Core GPGPUs SoC. They are 15W SoC APUs. Nearly 100% faster than their predecessors in early tests. They wipe the floor with Intel's iGPU and Apple will already be testing those in-house.

People don't realize that those tightly coupled ARM SoC by Apple have a very narrowly focused subsystem and scaled down Kernel for iOS. Once you go full blown 64 bit UNIX the Zen APU is the direction.

Apple has several contracts tied to AMD moving forward. The financial world is always 12 months behind the Tech World.
 
I just don’t see enough upside for Apple to be at all interested in replacing Intel. There’s just not enough volume in the MacOS HW side to justify it. Way too much downside for what, a marginal decrease to BOM that would be swamped by increases in other costs? To not be dependent on Intel’s timeline? How many years will it be before Apple would be able to replace the performance of the Skylake-X CPUs that will soon appear in the iMac Pro?

Yes, Apple has an amazing CPU, or actually, SOC design group. The A11 is extremely impressive. I give them all the kudos and respect they deserve. But there’s just not enough of a business case to be made that they should be tasked with creating an Intel equivalent. Intel’s already doing just fine providing high(er) power processors, and AMD is doing their part kicking Intel in the shins on price/performance.

So imo Apple has no interest in replacing Intel for main CPU. But I can easily see Apple using their own chips in coprocessing roles. Display GPU, GPGPU, ISP and especially ML—these are all areas where I can see benefit to Apple replacing or adding new capabilities to their MacOS machines using their in-house capabilities.

Of course this has already begun with the T1, and will continue as Apple adds FaceID to MacOS machines (with A11 or F1 chip?). MacOS computers will be able to better position themselves as s superset of windows-only machines, offering HW capabilities that are unique to Apple—even if users actually run Windows on them.
 
I was in a meeting where the President of a multi-billion dollar real estate development company said he did 100% of his work from an iPad Air. But I guess running a multi-billion dollar real estate development company isn't "real work".
I would call this a bad example, and an edge case. High level executives are uniquely positioned to shape the inputs they get. If I told my company "Don't send me any Excel files, I only want to see PDFs." they would laugh and laugh and laugh. If the president tells their company that, then they only get PDFs.

In what way? What do consumers and prosumers need in an x86 machine that isn't actually available from Intel?
It's a great point. The problems with Apple's professional offerings have nothing to do with Intel. Intel makes a full line of the fastest workstation CPUs on the market. Apple just hasn't been using them.

And Apple's design team have plenty of headroom if allowed to tune their processor core and packaging designs for a much higher power and cooling envelope (but hopefully not to the point of requiring water cooling).
You literally have no idea. None of us do. What works at 5W very well might not work at 28W+. Even if we take this wild speculation at face value and say that sure, Apple's SoC design has massive headroom to scale up in voltage... who is going to fab those? Once you start talking about HP processes, you are back on TSMC's 16nm or Samsung's 14nm, and Intel is beating you in transistor density.
 
Told You in previous posts. The future is ARM.
Energy efficient. No more software piracy
No cracking the OS to run on Intel Chips
Long time Apple developers for software will bail and move over to the 92 percent Windows Microsoft Market
I am going Windows 10 on Intel Chips
I like b being able to fix my own hardware
Good Job Tim Cook. The future of Apple is doomed because of your decisions
Not being able to run windows on a mac will be a big loss
no one wants proprietary operating systems
They want things to work together in harmony
I'll just keep my Mac Pro 2010 12 Core 3.46 and buy no more Mac Hardware. THE LAST GREAT MAC PRO DESKTOP!
The Apple software developers won't stand for another architecture switch
MAC users are currently only at 6 percent of the OS Market. With only 3 percent of those being on the current Sierra
 
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Macs can't move to ARM unless they invent x86 to ARM instruction set translation without performance penalty - Mac doesn't make sense without ability to run x86 virtual machines (Linux, Windows).

apple doesn't have to translate anything.
it already runs 2 different versions of software on iOS devices and macOS devices.
the iOS versions of Pages, Numbers, Keynote, Word, Excel, Powerpoint and most business/personal use software is just as powerful as the macOS version.
all that apple needs to do is REALLY make the iPad into the future of personal computing.

imagine what a Smart Keyboard with a trackpad could unleash for the future of the next iPad Pro.
for most people's work and personal computing we just need much easier ways of inputting data than exists now.
we need a trackpad on the smart keyboard which allows a keyboard+trackpad equivalent experience to what is only found on MacBooks right now.

an Arm based processor already in iOS devices now is the future of computing.
give us the input devices required to take advantage of this.
 
I hate this on all levels. It will reduce Apple Mac marketshare first off. It once again gives Microsoft the ability to just stop making Office and cripple the market.

But more importantly, sure it would be cool to a Mac with an A chip, but it's not like Apple is going to pass the savings on to you! Yeah, right. TimMAY gets another plane for the superhero to fight world injustices! HAHA!

And finally, the A chips are simply not faster than Intel, nor does Apple have anything like the XEON for pro machines even thought of, let alone designed.

Do people really want to go back to the PowerPC days when Steve Jobs publicly lied daily about how much faster PowerPC chips were until the bitter end when it was just a laughable running joke?! UGH!

And btw, to all those believers that ARM is faster than x86, nope. They already admitted that the most recent tests were really only good in a theoretical sense, not in any real world speed testing.
 
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Apple is continuing to expand manufacturing efforts related to the production of its own chips, according to a new report today by Nikkei, which stated that the company aims to "better compete" in the artificial intelligence field and reduce reliance on major suppliers like Intel and Qualcomm.

Apple has no interest in manufacturing chips. Solle is very interested in *designing* chips.

Big difference. Huge difference. Like meters to microns.
 
Macs can't move to ARM unless they invent x86 to ARM instruction set translation without performance penalty - Mac doesn't make sense without ability to run x86 virtual machines (Linux, Windows).

Most Mac users don’t run virtual machines.
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I hate this on all levels. It will reduce Apple Mac marketshare first off. It once again gives Microsoft the ability to just stop making Office and cripple the market.

What’s stopping them from doing it now? profits. And they’ll flip the switch on the compiler and churn out fat binaries with ARM and x86 object code for the same reason.
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Sounds like the Integrated Burrell Machine all over again, in fact I wonder what Burrell would think of it all?

People thinking that an Apple built ARM processor wiping the floor of Intel need a reality check.

An Apple designed arm chip can beat intel. Many of The folks who beat intel in the mid 90s at AMD with opteron work at Apple now.
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Not to mention, ARM processors don't even come close to the performance of Intel. I would really hate it for Apple to gimp the performance of the Mac just to not depend on Intel anymore.

The arm chip in the iPhone 8 is faster than nearly every Mac ever sold.
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Well... There is a group of people iOS depends on - iOS app developers. And they NEED Macs.
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Yes. But if this happens, then I and plenty of other developers will have to at least partially move away from Macs as the simply won't suffice to their needs. And ask Microsoft (specifically the WP division) what happens when developers aren't satisfied with the developer tools and environment. :)

Developers will develop for platforms where the most customers spend the most money. The ones that don’t will be fighting for scraps.
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If they are the likes of Broadcomm then they will strike back hard with a gazillion patent violations just for starters.

The sheer number of patents involved in mobile comms is staggering (in the tens of thousands). Each one will need a separate deal and price even under FRAND rules. This could tie up Apple's entire legal department for 5+ years.
Then a lot of them will be expiring and ... and ... etc etc
It is a huge great minefield. TBH, and IMHO unless Apple has some real secret sauce up its sleeves then replacing the Mobile chip is a non starter.
Now Macbook CPU's is another matter. Only Intel and AMD to deal with for the transition (emulation patents). Still going to cost a lot of money.

Huh? Then why isn’t intel already suing every arm manufacturer. (Hint: cross licensing)
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This can't be understated enough. Imagine trying to run Adobe CC and do some heavy work with a x86 to ARM conversion going on.
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Paragraphs. You should try them out :)

Because adobe won’t port CC to Mac ARM? Seems unlikely.
 
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An Apple designed arm chip can beat intel.
Pure speculation. You have absolutely no idea.

The arm chip in the iPhone 8 is faster than nearly every Mac ever sold.
Using shaky-at-best and incomplete comparisons. More wild speculation. You, again, have no idea.

It may, or may not, be possible that Apple could make a great ARM chip in a Mac. It is a substantial departure from what they have been doing.
 
Pure speculation. You have absolutely no idea.


Using shaky-at-best and incomplete comparisons. More wild speculation. You, again, have no idea.

It may, or may not, be possible that Apple could make a great ARM chip in a Mac. It is a substantial departure from what they have been doing.

I have some idea. I designed some of the world’s fastest CPUs for nearly 15 years.
 
Pure speculation. You have absolutely no idea.


Using shaky-at-best and incomplete comparisons. More wild speculation. You, again, have no idea.

It may, or may not, be possible that Apple could make a great ARM chip in a Mac. It is a substantial departure from what they have been doing.

Given the current track record, I'd say that certain assumptions can be made.
 
I have some idea. I designed some of the world’s fastest CPUs for nearly 15 years.
The only people who can say with certainty are people who are legally not allowed to.

I am curious to listen to much speculation on the ways in which Apple's team could produce very competitive higher power CPUs. They have a fantastic team that seems to bend the laws of physics at times. But to come out and say with certainty that Apple's team can out-execute one of the best silicon houses in the world? Come on, that's getting silly.

Given the current track record, I'd say that certain assumptions can be made.
Why? If you told me that Apple was going to make another mobile SoC and it was going to kick butts, I would agree that based on their current track record... that's a very safe assumption.

If you told me that Apple could make a laptop ARM SoC which would be competitive with Intel's offerings. I would be like yea, sure. That seems possible, even reasonable. Especially given certain tradeoffs.

But you make the assumption that Apple's team can walk into Intel's space (higher power, high performance CPUs) and nail Intel to the wall? I start to get really skeptical really fast. We don't have any evidence that they can do that. Maybe they can, but also maybe they can't.
 
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Well... There is a group of people iOS depends on - iOS app developers. And they NEED Macs.

Actually, iOS app developers need Xcode and the Simulators. The hard parts of the guts of Xcode and LLVM (etc.) already run as part of Swift Playgrounds on iPads. The Simulators will become even more useful when run on the same CPU ISA as iOS devices. Apple has already shown they can port their tools and applications from 68k to PPC to Intel. Finishing another port to arm64 should be even easier, given the conversion tools have already been built.

Pure speculation. You have absolutely no idea.

No need to speculate very much. Apple has already beat Intel in several (not all) performance metrics per Watt. And it's not speculation that Apple already has on their design team some very experienced designers of high powered processors, who in the past have already beat Intel in raw performance more than once at their former companies.

Intel swung the pendulum in their favor in the past due to sheer massive product volume, a magnitude greater in shipped processor chip counts than Sun, MIPS/SGI, HP, IBM, et.al. put together. But now the ARM ecosystem is shipping magnitudes more processors than Intel. The pendulum can't keep swinging in Intel's direction any longer.
 
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The only people who can say with certainty are people who are legally not allowed to.

I am curious to listen to much speculation on the ways in which Apple's team could produce very competitive higher power CPUs. They have a fantastic team that seems to bend the laws of physics at times. But to come out and say with certainty that Apple's team can out-execute one of the best silicon houses in the world? Come on, that's getting silly.

This is a team who has outdesigned Intel before. I outdesigned intel myself. It’s not that hard. They never had the best designers - they had the best fabs.
 
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This is a team who has outdesigned Intel before. I outdesigned intel myself. It’s not that hard. They never had the best designers - they had the best fabs.
If you've convinced yourself that Apple's team can, with certainty, out-execute (not just out-design) Intel in laptop power envelopes... then so be it. I clearly cannot change your mind.

To say with certainty that Intel's team, which has been beaten in the past by several other processor design teams (3 or 4?) can't be beaten again is even more silly.
My whole point is that people need to stop saying things with certainty. I'm not saying that Intel can beat Apple, or that Apple can beat Intel. I'm saying that there are a ton of variables here. Not just engineering, also political and financial. There is no inevitability that the Mac goes ARM. There is no inevitability that a hypothetical Apple laptop SoC will be faster than Intel's, or that it won't be. Fundamentally the rumor that MacRumors reported which started this, is pure speculation. And so is all of this. Going around saying that XYZ will happen (in this context) is a fool's errand.
 
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