It's a really simple math. Only 30% of smart phone owners in USA have iPhones. It's about 15% of all mobile phone users. The numbers are much lower elsewhere in the World. Samsung probably thinks (and probably is right) that it's more important to appeal to 50% of mobile phone users who are going to switch from feature phone to smart phone sooner or later than to 15% of iPhone owners.
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Apple Introduces Four Television Spots for the iPhone 5
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It's a really simple math. Only 30% of smart phone owners in USA have iPhones. It's about 15% of all mobile phone users. The numbers are much lower elsewhere in the World. Samsung probably thinks (and probably is right) that it's more important to appeal to 50% of mobile phone users who are going to switch from feature phone to smart phone sooner or later than to 15% of iPhone owners.
If Apple would have started with the PC versus Mac ads (Hi, I'm a Mac) in 2012 everyone would have said that Steve would never have let this happen.
Now that Apple has become too damn good all the riff raff are buying apple products and the result of this is that the advertisements must inevitably be dumbed down.
The upside is that Apple are making so much money that us long suffering mac aficionados get the benefit by way of the products that we finally deserve.
This is where we need someone like Steve who can walk into the ad agency view the final ads and say, 'this is a complete load of canary manure'.
The upside is that Apple are making so much money that us long suffering mac aficionados get the benefit by way of the products that we finally deserve.
This is where we need someone like Steve who can walk into the ad agency view the final ads and say, 'this is a complete load of canary manure'.
I still like the one for 3G. The phone that beats the iPhone.
http://www.youtube.com/watch?v=mcD2FxNO49k
http://www.youtube.com/watch?v=mcD2FxNO49k
I'll agree it was bad taste, but you gotta admit.....it was funny and mostly true.
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swingerofbirch
macrumors 68040
The iPhone is apparently a mature product and changes very little now. And Apple is pointing out those very little changes. But those very little changes won't win someone over who has not yet been over by the main benefits of having an iPhone.
I would have focused more on the core features that every iPhone has and has had. It may be counterintuitive to advertise a new product with the same benefits as older ones, but as people have said, there's nothing wrong with a better version of a good product. You could have said something about how it's better at all the things the iPhone is already great for, and then shown those things.
But I will say that I won't mute the TV every time these come on as I've had to for the Sam Jackson, Zoeey Deschanel, and Genius ads. Or the iPad ads with the guy who has the voice from the Smuckers ads.
I would have focused more on the core features that every iPhone has and has had. It may be counterintuitive to advertise a new product with the same benefits as older ones, but as people have said, there's nothing wrong with a better version of a good product. You could have said something about how it's better at all the things the iPhone is already great for, and then shown those things.
But I will say that I won't mute the TV every time these come on as I've had to for the Sam Jackson, Zoeey Deschanel, and Genius ads. Or the iPad ads with the guy who has the voice from the Smuckers ads.
Cheeeeeeesy? No.
As somebody that a) has kids and b) has tried Photoshop's autostitch (which is amazing, but would take about 15 minutes on a newish iMac to do whats shown here done in real time), I absolutely love how understated the panorama ad is. They don't even bother telling you what it is, they just show you what you can do with it.
As somebody that a) has kids and b) has tried Photoshop's autostitch (which is amazing, but would take about 15 minutes on a newish iMac to do whats shown here done in real time), I absolutely love how understated the panorama ad is. They don't even bother telling you what it is, they just show you what you can do with it.
The only problem is that only iPhone users have never seen this feature before. Owners of other phones won't be impressed (but they might be a little surprised that iPhone just got it).
I like them. I never used the old ones because they hurt so much. I had to buy other headphones that ran about $30-40 and don't always have the controls to the phone built in. Are they a pair of Shure or Klipsch? No, but they are included and they do work well.
These ads just made my afternoon.You really think Samsung burned Apple?
Samsung would kill to have people lining up for their phones.
The SIII may be a great phone, but these sort of advertisements just preach to the choir and scream inferiority complex. Samsung is petty and jealous.
They're making fun of customers they want to convert, there's some great marketing. And they're touting the worst possible use of their NFC technology.
Attack ads are always an admission that you are in second place.
Well show us what your phone does. Don't mock those who you want to switch by insulting us.
Nostalgic
I haven't enjoyed a single commercial since Jobs passed. It seems as though they have reverted to the most fundamental form of advertising: describing the features. It reminds me of a 1960's commercial when they talked about the chrome bumpers.
Apple commercials used to evoke emotion through clever use of music, and attitude. They used to make you experience the device. I can remember at least a few briliant add campaigns:
1. 1984
2. I'm a mac, I'm a pc
3. Ipad intodction w/music.
4. Imac with the spinning colors
5. Sillouette dancing
6. 1234 and other similar commercials.
Now all we get is a slightly sarcastic self-righteous voiceover that feels better than you for offering incremental improvements. The new management appears to be afraid of tampering with the brilliance of jobs' creation, but in the process never makes any great leaps.
The company used to make you fall in love with devices and services you never knew you wanted until you were introduced to them. Now, it appears to be insular, and unable to even beta test whether or not anybody cares about their latest minor improvement or botched aesthetic menu makeover (apple tv, iPod nano, maps). I read recently that with the passing of Jobs, there was nobody to tell them "this is sh$t!"
What is really sad is that Microsoft commercials even seem cooler than apple's ones.
Tim Cook is a production manager, not a visionary.
I haven't enjoyed a single commercial since Jobs passed. It seems as though they have reverted to the most fundamental form of advertising: describing the features. It reminds me of a 1960's commercial when they talked about the chrome bumpers.
Apple commercials used to evoke emotion through clever use of music, and attitude. They used to make you experience the device. I can remember at least a few briliant add campaigns:
1. 1984
2. I'm a mac, I'm a pc
3. Ipad intodction w/music.
4. Imac with the spinning colors
5. Sillouette dancing
6. 1234 and other similar commercials.
Now all we get is a slightly sarcastic self-righteous voiceover that feels better than you for offering incremental improvements. The new management appears to be afraid of tampering with the brilliance of jobs' creation, but in the process never makes any great leaps.
The company used to make you fall in love with devices and services you never knew you wanted until you were introduced to them. Now, it appears to be insular, and unable to even beta test whether or not anybody cares about their latest minor improvement or botched aesthetic menu makeover (apple tv, iPod nano, maps). I read recently that with the passing of Jobs, there was nobody to tell them "this is sh$t!"
What is really sad is that Microsoft commercials even seem cooler than apple's ones.
Tim Cook is a production manager, not a visionary.
Oh yes, Because apple was so classy when they attacked Windows PC's and their users.
Good thing it got them...a whole point of market share 😛
I never watched a Samsung anti-ad until now, and i'm glad i didn't watch them. This is just pathetic.
If they wanted to bash them, they should do it like with those mac vs pc. That was funny. This isn't.