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Apple Introduces iAds Mobile Advertising Platform

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Another major feature that Apple introduced with iPhone 4 was the introduction of their new "iAd" mobile ad service. Apple promises more interactive in-app ads for advertisers. The ads will be created in HTML5 and allow for interactive media and games without leaving the application themselves.

Apple will be selling and hosting ads and giving developers 60% of the revenue. Jobs admitted they were still learning and referenced Google's acquisition of Admob:
“We do not have any plans to become a worldwide ad agency. We tried to buy a company called admob, and Google came in and snatched them from us. We bought Quattro instead. They’re teaching us and we’re learning as fast as we can.”
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During the Q&A, Jobs stated that developers were free to use other ad networks if desired.

Article Link: Apple Introduces iAds Mobile Advertising Platform
 
Article Link
https://www.macrumors.com/2010/04/08/apple-introduces-iads-mobile-advertising-platform/
This is a good thing. As much as I hate ads, I understand the need for developers to produce cheap or free apps while still making a living. So the good news here is:

  • You stay inside the app instead of jumping somewhere else
  • The ads are encouraged to be relevant to the app
  • Good quality ads can be built in HTLM 5
  • You can continue to ignore the ads if you wish, or pay for ad-free apps no doubt.

Steve Jobs said the current way of doing ads "sucks." I agree. I hope better quality, more relevant, less schlocky ads result of iAds
 
We tried to buy a company called admob, and Google came in and snatched them from us.
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That's blunt and aggressive. There were so many ways he could have said that but the connotation is that Google acted inappropriately. Google may be powerful but you don't want to piss off Steve. He holds a grudge.
 
Provided I don't get forced to view them a la ads before online videos, who cares? More banner ads to ignore.
 
Now if I see something at the bottom that somewhat interests me, I may feel compelled to actually touch through it.

Before I'd pretend like it wasn't there.
 
iAd...

I don't understand the complaints about iAd. There are already ads in current free apps. iAd is an improvement to those ads and it's not like we are forced to see the ad in full screen. It's just like the current ads where you have to touch it to view it, right?

iphone-os-4-0323-rm-eng.jpg
 
MacReloaded said:
I don't understand the complaints about iAd. There are already ads in current free apps. iAd is an improvement to those ads and it's not like we are forced to see the ad in full screen. It's just like the current ads where you have to touch it to view it, right?

iphone-os-4-0323-rm-eng.jpg
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Yes, you are absolutely correct. The people complaining about this are ridiculous. Apparently you are one of the very few who can comprehend the English language enough to understand that this isn't really a bad thing.
 
Good apps will always find buyers at a price the developer can make money from.

It's the apps nobody truly needs that have to be ad supported.

And, thanks to this new service, the ads may creep into good apps.

Solution: offer two flavors. A higher priced without ads, and a lower priced for with ads.
 
Taller iPhone?

Does anyone else think that the iPhone in the image has a screen with a taller profile than the current 3GS? A first-time post from a long-time reader...
 
ValSalva said:
That's blunt and aggressive. There were so many ways he could have said that but the connotation is that Google acted inappropriately. Google may be powerful but you don't want to piss off Steve. He holds a grudge.
Click to expand...

No, from what I've read, that's exactly what Google did, how they did it, and why they did it. Apple had a deal in principle, Google heard about it and jumped in to stop Apple from doing the deal.
 
ValSalva said:
That's blunt and aggressive. There were so many ways he could have said that but the connotation is that Google acted inappropriately. Google may be powerful but you don't want to piss off Steve. He holds a grudge.
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considering they just had coffee together, I dont know.
 
NebulaClash said:
No, from what I've read, that's exactly what Google did, how they did it, and why they did it. Apple had a deal in principle, Google heard about it and jumped in to stop Apple from doing the deal.
Click to expand...

I agree, that is how it happened. Kudos to Steve for saying such and not being political and downplaying it. However in this day and age of corporate clones spouting corporate-speak telling the truth is aggressive.
 
Just what the average iPhone user wants: Ads all over everything! It's the number one missing feature of the iPhone.
 
Cue the trolls who pretend that ads in free apps never existed before on iPhone. (Or who imagine all kinds of weird scenarios that are nothing to do with what was just announced.)

But those ads do exist already. This just makes that easier for developers. Who, by the way, need to eat food. If they starve, no more free games! :)
 
[Expletive deleted] Ads in Free Apps?

:mad::mad::mad::mad::mad:

[Expletive deleted] that. I will never click on an ad in an app. This may be a dealbreaker for me on the iPhone.

I like Apple's hardware, mostly, but I really hate the way this [expletive deleted] company makes decisions for its users. Steve Jobs apparently thinks he's [expletive deleted] [expletive deleted] God. (I'm not kidding. When asked: "Why no widgets on iPad?" he replied: "We just shipped it on Saturday, and we rested on Sunday. Everything is possible." Really, Steve? This guy makes some great products but he seriously needs to get over himself.)

And, since I'm on this rant, let me just add that iTunes is the worst, slowest, money-grubbiest piece of [expletive deleted] I've ever had the misfortune to have been forced to use on a mac. I use it only to sync the phone and download free podcasts mainly for academic use. I refuse to buy [expletive deleted] music or other [expletive deleted] except for iphone apps and hardware from Apple.

The iPhone, which I have come to really like, is starting to seem less worth it. I am now seriously on the lookout for an iPhone killer.

:mad:
 
The whole AdMob deal business is a bit of a he said/he said thing: Apple says Google snatched AdMob from them, Google says Apple walked away from the deal.

As far as ads go, there are ads now on mobile apps, so the question is 1) who sells them?; 2) are they any good?; 3) who gets the money?.

1) Apple getting into the ad sales business is good news for small developers. It is also a sign that media companies have completely failed to transition to electronic media. I foresee many media companies getting completely out of the ad sales business eventually. When I first started out in media you couldn't get a management job without having been in sales first. Editorial types howled that the journalists were being discriminated against. Now the ad folk have all moved on and the newspaper people have lost the ability to monetize anything.

2) At least these ads have a chance at being relevant and interesting. The ads mobile ad networks sell and produce are usually horrible. But isn't Apple's solution really just a pop-up window? ESPN does this now with their app. I don't see many companies building ads of the kind Jobs demoed -- these are about the best we can expect. Most clients won't want to spend a fortune on creating mobile ads unless they can get great ROI.

3) In media sales, the independent rep who sells the advertising usually gets 20%. But they are never the ones hosting the advertising or the ones providing the platform. Therefore, 40% is probably about right. It still is an eye opening number, though. Again, a sign that media companies have lost control over their mediums.
 
arn said:
then buy paid apps, instead of the free ones.

arn
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Thanks arn, for saying this.

It's important to educate folks. Development is not free. Developers deserve to be compensated for their efforts. Advertising is an excellent way to go about establishing a revenue model on free apps -- let the market decide if an app is worthwhile.
 
When you see an ad in an iPhone app do you want it to be terrible and spam-like? Or do you want it to be an interesting product and well produced?

I dunno about all of you, but I'd rather see more ads for hollywood movies and chain restaurants and fewer for 'wonder drugs' and credit cards.
 
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