Interestingly, one of the first indications of whether Apple is capable of continuing its explosion of creative energy without Jobs at the helm may be found in its advertising. The product pipeline will take years to screw up. But the ad pipeline can be screwed up in no time.
About a year from now, with Jobs in the background, the knuckleheads at Apple (there are knuckleheads everywhere) will have a chance to get their sweaty hands on the advertising.
these ads gonna be copied? how is that possible since they are so generic to being with?
I understand you didn't intend offense and I'm not offended. But its not really hard to credit those more than a dozen people. Besides being the nice thing to do, imagine what it would do for people on the site to see their username on something on a website. We all like our iEgo stroked!
These movies are really advertisements for the Apple stores.
It is moving beyond the hardware, beyond the OS and to the individual programs and that is something Windows can never compete with.
They are more like advertisements that say "you don't need your own brain when you buy stuff from Apple".
*Whoosh*
Did you hear that sound? That is the sound of the concept of these videos going over your heads. Apple is not preaching to the choice with these ads and they are not advertising directly any of their products. Apple is selling the "Apple" experience at their Apple stores which is why there is an Apple "Genius" featured prominently in the videos.
Steve Jobs is dead and he actually told Tim etc not to do as he would just because it's what he'd do.
So there's no problem
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Not saying I don't agree with Apple for going a different way with things, like this commercial. I'm just disagreeing with how they did it. But hey...that's just my opinion.