Apple Introduces Three New Mac Ads During Olympics Opening Ceremonies

Discussion in ' News Discussion' started by MacRumors, Jul 27, 2012.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple debuted three new ads tonight during the London 2012 Olympics Opening Ceremonies featuring an "Apple Genius" helping a Mac owner on a plane, and another while his wife is giving birth. A third ad features a Genius telling a customer who thought he bought a Mac that he really purchased a knock-off because it doesn't come with iPhoto, iMovie, or GarageBand.

    The ads are a departure from previous ad campaigns -- they don't feature products and they don't mention any specific service that Apple offers. Instead, they hint at the training services provided at Apple Retail Stores by the Creatives (Geniuses are used for tech support, rather than training) and the fact that just because a computer looks like a Mac, it isn't necessarily one.

    They are also a bit of a throwback to the 'Get a Mac' ads featuring Justin Long and John Hodgman. By emphasizing the personal aspects of Apple's services, it appears that the company is looking to humanize itself and make it less about the products and more about the entire Apple ecosystem, including the personal services offered at the Apple Retail Stores including the Genius Bar and One-to-One training service.

    Article Link: Apple Introduces Three New Mac Ads During Olympics Opening Ceremonies
  2. applefanDrew macrumors 65816

    Jul 17, 2010
    Hey where's my credit for alerting you guys about this? lol :D
  3. wickerman1893 macrumors 6502


    Dec 16, 2008
    Is it just me or are these the first commercials that didn't seem "Steve Jobs like?"
  4. SprodeBoy macrumors member

    Mar 5, 2012
    Mankato, Minnesota
  5. Chrisg2014, Jul 27, 2012
    Last edited: Jul 27, 2012

    Chrisg2014 macrumors regular

    Aug 23, 2010
  6. hartwig macrumors member

    Jun 26, 2012
    The Genius had genuine charisma, I think he did good :)
  7. robgreene macrumors member

    Jan 12, 2008
    Came here to write the exact same thing. Definitely felt like the first deviation away from Jobs vision for the company. Disappointing.
  8. sputnikv, Jul 27, 2012
    Last edited: Jul 27, 2012

    sputnikv macrumors 6502


    Oct 3, 2009
    these felt sort of like the kind of commercials at&t/verizon/sprint puts out.. it's unsettling
  9. H. Flower macrumors 6502

    Jul 23, 2008
    You've got to be kidding me :(

    And one of them even has a guy from Upright Citizen's Brigade?!??

    Seriously, WTF!?!?!?
  10. jlsm511 macrumors 6502


    Feb 26, 2008
    as a former specialist, i vomited a little when i saw these :/
  11. miles01110 macrumors Core


    Jul 24, 2006
    The Ivory Tower (I'm not coming down)
    I just thought they were bizarre. Kind of a perpetuation of the "Apple holier-than-thou" mindset more than a genuine reflection on the quality services Apple provides.
  12. davidc2182 macrumors regular

    Nov 8, 2001
    Sin City
    I submitted this too, it should be policy that anyone who submits before MacRumors goes to post, should get at least a shout out...

    As for the content of the ads, I like them, bout time they give retail some credit. The Genius in the ads I hope is really a Genius and not an actor!
  13. Chrisg2014 macrumors regular

    Aug 23, 2010
    The new iPhone Commercials...

    I am so going to piss so many people off by saying this but Steve is gone, it doesn't mean apple has to keep to the same things. They need to change directions and innovate, how ever they see fit. But I agree they where kind of a throw back to the Mac vs PC, but less about the mac it self and more about the software.
  14. boss.king macrumors 68040


    Apr 8, 2009
    Not really liking these ads. There's no element of truth in them, it's just show-boating. I also found the 3rd one (fake Mac) a bit snobby.
  15. BulletToothTony macrumors 6502


    Jan 5, 2009
  16. CapnJackGig macrumors 6502a

    Jul 17, 2011
    All of the news ads were awful. What's happening to Apple lately?
  17. jlgolson Contributing Editor


    Jun 2, 2011
    Durango, CO
    We would have to credit more than a dozen people then! When it's something like this -- an ad that a lot of people see (I saw them myself during the opening ceremonies) -- it's pretty typical for us not to credit.

    No offense was intended!
  18. zemaker macrumors regular

    Nov 25, 2011
    These are pretty horrid, this would have never made it onto the air in the Steve Jobs era.
  19. ideal.dreams macrumors 68020


    Jul 19, 2010
    If I didn't already have a Mac, these commercials definitely wouldn't convince me to buy one. I was excited when I heard there were new commercials but these were pretty disappointing.
  20. makingdots macrumors 6502

    Aug 14, 2008
  21. The Tuck macrumors 6502

    The Tuck

    Jun 8, 2003
    These are great. It's definitely the start of the next "Get a Mac" campaign by Apple.

  22. H. Flower macrumors 6502

    Jul 23, 2008
    Because everything they hype in these ads is offscreen.

    It's like they intentionally tried to make the most awful commercials they could.
  23. davidc2182 macrumors regular

    Nov 8, 2001
    Sin City
    I understand you didn't intend offense and I'm not offended. But its not really hard to credit those more than a dozen people. Besides being the nice thing to do, imagine what it would do for people on the site to see their username on something on a website. We all like our iEgo stroked!
  24. AriX macrumors 6502


    Jan 8, 2007
    Not crazy about these. Too bad. What happened to the subtlety of the Get a Mac campaign? Where Apple actually seemed to have a sense of humor about itself?

    But please, don't jump to blaming this on Steve Jobs being gone. Apple proved time and time again that they were capable of making mistakes even under Jobs. Certainly, things are a little different now, but we don't know enough about what's going on behind the scenes to decide who is at fault.
  25. Yelmurc macrumors regular

    Apr 16, 2008
    Houston TX
    No offense to the actors but these ads are not that charming. The Mac vs PC ads had a charm to them. These just seem like ads any PC vendor would put out.

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