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Apple Introduces Three New Mac Ads During Olympics Opening Ceremonies

Similar to the Honda Ads

Don't care for these ads at all. They are very similar to the Honda ads where the sales rep will do anything the customer asks to make a sale. Really dumb, and not original at all. Has the look and feel of common generic ads.
 
wickerman1893 said:
Is it just me or are these the first commercials that didn't seem "Steve Jobs like?"
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I wouldn't want to say that myself (who are we all to say what someone else would or would not like?) but I know it's the first set of Apple ads that make me cringe. Seriously, who authorised these and what will it take to keep them away from decisions bigger than 'what flavour juice box to have for lunch' in the future?
 
davidc2182 said:
I submitted this too, it should be policy that anyone who submits before MacRumors goes to post, should get at least a shout out...
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Get over it?


clukas said:
these ads are terrible! Period.
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Just because you said so huh? :rolleyes:

I liked the airplane ad. Really shows how easy and quick it can be to use iLife apps. Baby one was kinda meh. Last one had a good point, but still a bit 'meh.'



MacDav said:
Don't care for these ads at all. They are very similar to the Honda ads where the sales rep will do anything the customer asks to make a sale. Really dumb, and not original at all. Has the look and feel of common generic ads.
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The customers weren't asking for anything unusual in the Apple ads. And besides the sale was already done in the ad. So the comparison to the Honda ads is moot.
 
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The main problem with these new ads is that all the “normal people” in the ad can’t get things done without the help of a professional. How the hell is that advertising anything the mac stands for???
 
acslater017 said:
For what it's worth, I showed it to my girlfriend unprompted and she said, "Haha, that's so cute, I love that commercial! That happens all the time to people." Again, not that exact situation, but the feeling of panic that non-techies get.
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I did the exact same thing. She laughed out loud and assumed that the Apple faithful are way too uptight with standards that can't be fulfilled.

These are MAC commercials, they're meant to be funner, down-to-earth, more personable, etc. than the "i" product commercials.

eezing said:
I blame it on Steve Jobs being gone. "Resolutionary" for the iPad was another awful marketing campaign that would have never seen the light of day if Jobs were still here.

Apple's innovative marketing has gone to crap... hopefully their products don't follow.
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Give me a break. "Resolutionary" is bad (it's actually quite good and clever, and don't dismiss the possible fact that Steve signed off on that trademark either), but "MacMan", of which the "iMac" would have been called if Steve had his way (and wasn't convinced by another "mere employee" that "iMac" was better) is good?

Short memory spans, it looks like.
 
Lindberg said:
The main problem with these new ads is that all the “normal people” in the ad can’t get things done without the help of a professional. How the hell is that advertising anything the mac stands for???
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I can only speak from personal experience here, but I've seen reluctance in older family members (40+) switching to Mac because they are going to have to learn different computer things. The adds put the point across that there will be help for this demographic, be it the staff in the Apple store, over the phone or even just someone you know, and that once they have been shown this new thing it is quick and easy to do.
 
atlas chugged said:
I can only speak from personal experience here, but I've seen reluctance in older family members (40+) switching to Mac because they are going to have to learn different computer things. The adds put the point across that there will be help for this demographic, be it the staff in the Apple store, over the phone or even just someone you know, and that once they have been shown this new thing it is quick and easy to do.
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Perhaps they should have shown one vignette in an Apple store (including grilling the customer about having a "Genius" appointment).

The scenarios are absurd (airplane cabin call, man on street with laptop in brown paper bag, "genuis" sleeping with his badge on)....
 
I'm just happy to see that they're advertising for the Mac again

For so long all they were advertising was iOS devices. It looks like the Mac may have a future after all. I certainly hope so.
 
AidenShaw said:
Perhaps they should have shown one vignette in an Apple store (including grilling the customer about having a "Genius" appointment).

The scenarios are absurd (airplane cabin call, man on street with laptop in brown paper bag, "genuis" sleeping with his badge on)....
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I don't know if you're trolling or you just completely miss the point.
 
atlas chugged said:
I don't know if you're trolling or you just completely miss the point.
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I would think that the point would be to show a "genius" helping a customer in a real-world situation - to show the help available in the Apple store.

Not some absurd setup (and can you really get an appointment with a "genius" to help you set up effects on your birthday videos?) that has nothing to do with reality.
 
AidenShaw said:
I would think that the point would be to show a "genius" helping a customer in a real-world situation - to show the help available in the Apple store.

Not some absurd setup (and can you really get an appointment with a "genius" to help you set up effects on your birthday videos?) that has nothing to do with reality.
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You can get an appointment for pretty much anything that is not absurd (like how do I pirate this, can you show me how to look up dirty stuff, etc.)
 
URFloorMatt said:
Because "If you don't have an iPhone, well, you don't have an iPhone" was marketing genius?
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Hey that's right… Those 'If you don't have an iPhone' ads lacked charm and humour for sure. Did they come on Steve Jobs' watch?

acslater017 said:
The commercials don't depict the act of doing these things as difficult - but rather initially intimidating. The customer comes to the Apple person quite worried, the Apple person suggests some ideas, and they're off and running.
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Exactly!! In the last seconds of the aeroplane ad, the guy is even feeling so empowered after his success in iMovie that he goes to get our of his chair to help the next guy! His expression and line 'Let's do this', is possibly the funniest part of the ad IMO… It's as if he has discovered his inner 'genius'! It's all subtly reminiscent of superhero films, which often feature that same theme of ordinary people doing heroic things.

Interesting that so many on this forum are saying Apple has lost a sense of humour with these ads, yet they seem to take offence at a Mac user being portrayed in a very human and light-hearted way.
 
I'm noticing a lot of Hollywood people in these Apple commercials. The latest one is actor Chris Williams, brother of Vanessa Williams (Miss America, Ugly Betty)


I see a lot of these commercials are probably for people who are new to Apple/Macs.
 
They are so bad, it is not even amusing from any perspective. Third grade actors, script written by a cretin.... Great apps? iPhoto sucks.
 
The actor seems pretty cool, actually.

I'm not sure I like this concept but I will say: The direction is bad. The actor comes out looking like an improv comic. Which again, could work...with better direction and concept.
 
In general i liked them, its a departure from the usual apple aesthetic. I do like how they sell the service without actually mentioning the genius bar and crew.

Having said that I don't think they should follow too far down this path in taste of commercials.

saggsy
 
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