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Apple Introducing New App Store Ads to Help Users Discover More Apps
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New ADs to "help users"
This is gaslighting 101 folks
This is gaslighting 101 folks
Couldn't they just improve the search? Maybe add non-IAP charts, paid charts etc that are easily accessible (basically how it used to be) ?
As an Indie developer, I am not sure how much it will help me having a "You might also like this" link to a premium major app by another company
on my product page.
As an Indie developer, I am not sure how much it will help me having a "You might also like this" link to a premium major app by another company
on my product page.Is MacRumors now part of Apple’s official PR outlet?
Don’t think that’s the right direction.
Something really weird about this article. It sounds like it was directly copy/pasted from Apple's marketing. "Help Users Discover More Apps" is something only Apple would say about their own advertising business.
If Apple wanted to "help users discover more apps" they would just work on improving the Today tab of the App Store. The ads may possibly help someone find an app they like but this is 100% about revenue.
If Apple wanted to "help users discover more apps" they would just work on improving the Today tab of the App Store. The ads may possibly help someone find an app they like but this is 100% about revenue.
Maybe it's just me but I don't spend any amount of time in the App Store. If I need an app, I'll search for it but besides that I'm doing updates and then out. I don't find new apps by browsing the ads but from reading online about them first.
Dunno the exact figure of ad revenue, but I bet this also contributes to that “unusual growth amid hard wind” quarter. Apple following money so ferociously and deliberately, I have to say they should pull out most if all of their marketing stunts just so it reflects their stance and identity better. (Cough, privacy ads, cough)
Interesting to see new take on ads. But don't like seeing more ads.
And they think the creepily annoying and disturbing Snapchat faces are not enough?
This is why I almost don't even launch the AppStore app on the phone anymore.
Straight up using Configurator to download the updates and call it done.
This is why I almost don't even launch the AppStore app on the phone anymore.
Straight up using Configurator to download the updates and call it done.
This is one of the main benefits of the Apple platform, no ads. It’s why they charge a premium for their devices. If they want to lose that privilege and be like everyone else they can reduce their device prices too, not that its likely to ever happen.
Apple should make safari content blockers work in the App Store and also in apps.
With a different mechanism of course.
With a different mechanism of course.
It’s in a store front app. I’m sure you’ll liv. How often do you even access that? It’s also the most logical place to have ads for apps… in a store front for apps.
It’s already addressed in the article. Advertisers can’t target groups that are smaller than 5000 people. Also, this data isn’t sold to advertisers… neither does Facebook and Google. It’s used to place the ad.
Read the article and just opt out of personalized ads if this is a concern.
Adding more ads while basic search is broken is not a great move.
It’s mindblowing how bad they are at search. In Mail, Music, Maps, the App Store, …. It’s all equally bad.
The day they announce their internet search engine will be hilarious. Google is so far ahead in this space.
It’s mindblowing how bad they are at search. In Mail, Music, Maps, the App Store, …. It’s all equally bad.
The day they announce their internet search engine will be hilarious. Google is so far ahead in this space.
Now scammers can have more spaces where they can bid on app names and swindle users.
No ads? The App Store has long had ads. This latest move is about expanding advertising.
Advertising can also appear in places like Apple News and Stocks.
It's funny that people are so outraged about advertisements...in a store. It's not like you're getting ads in random places all over the system.
People seem to forget that time that Apple, led by Steve Jobs, put ads *in the user's library in iTunes*. Pretty sure it lasted for several years too before they got rid of it. (It was also Steve who got Apple into the mobile ad business to begin with, with iAds).
People seem to forget that time that Apple, led by Steve Jobs, put ads *in the user's library in iTunes*. Pretty sure it lasted for several years too before they got rid of it. (It was also Steve who got Apple into the mobile ad business to begin with, with iAds).
I have barely opened the app store in the last two years. I've actually been culling the apps on my phone to get rid of the ones that just don't provide me any utility or benefit. There are too many unnecessary apps these days. I really hate that even fast food places are now on the app train. Pull into the drive through and the first question is whether I'm using the app or not...
You don't get any of the push notifications from Apple themselves....hawking their own services on you?
(I sure do)
They are so bad at this that I saw this week someone doing the rounds on twitter (known person in Apple-land) about getting push ADs for Apple Music ... despite him being an Apple Music subscriber already!
Really in just means companies with the cash to promote their apps can assert their dominance. Essentially a developer after giving Apple a cut on sales is now having to pay out more cash to get their app seen on the App Store. Growth strategy or being taken for a fool?
