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I don't understand Apple's product strategy.

They're creating a NEW, larger screen size? And this larger size is the budget phone?

How many iPhone screen resolutions is Apple supporting now? There was a time when Apple was hesitant to add more screen resolutions; definitely not the case these days.
I think this makes sense at least for the 6.1 - this model will grab the iphone 6/7/8 5.5 folks and maybe move those still holding on to the 4.7 at a more reasonable price
 
iPhone SE 2, MacRumors...

And the blush gold in the ad is OBVIOUSLY the new color to replace gold/rose gold. Very androgynous for the 2018 social programmers and propaganda elite.
 
While I’d like the idea of a round Apple Watch I do like that I can spot other Apple Watch wearers by the distinct shape of it. Either way money money is already spent on the Xplus, S4, new MacBook Air
 
A round Mac Mini and Mac pro
that means all third party apps for the Apple watch will not work and need to be rewritten (the last thing Apple needs for the Apple Watch right now).

and the fact that Jony said circular screens aren't good for reading text.
He is technically right....
 
We all know the tag line is referring to the return of the Clickwheel on all devices.
 
There's definitely a hint here. The expression is "gather around", but they're playing on words and replacing it with "round".

I think your right. Apple is telling us to gather up all our round items. iPhones with round home buttons, Mac Pros. Its time to recycle them is what Apple is saying.
 
Looks like a home button. A bit ironic because this will be the death of the home button.

Yeah- I think the poster (black background) looks like it is in memoriam for the Home button, good bye to Home Buttons for new iPads no more home buttons for all iPhones
 
While my guess (and hope) is for a round version Apple Watch, the HomePod is also round. They might round out the lineup by introducing a HomePod Mini.

Who woulkd want a HomePod Mini?? Or - HomePod.

Yesterday I asked Siri on the AppleTV for movies with Pierce Brosnan. Unfortunately, there aren't any as Siri couldn't find movies with Peers Brosnan or BS Brosnan. Siri for me is hit or miss, chances are 50%. Alexa - close to 90%
 
iPhone SE 2 & iPad mini 5

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If only…
 
My wallet is ready...
.... For incremental updates if you currently has the first generation iPhone X to upgrade to the second generation.
..... For less than 1 inch (0.7) larger with incremental and slight changes in RAM and battery life if you have the first generation iPhone X to upgrade to X plus

Any new color will not a big deal if the intention is to put the “s” iPhone X in a case covering the new color.
 
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