Apple Invites Media to September 7 Event: 'See You on the 7th'

Discussion in ' News Discussion' started by MacRumors, Aug 29, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today sent out media invites for an iPhone-centric event that will be held on Wednesday, September 7 at 10:00 am at the Bill Graham Civic Auditorium in San Francisco, California. Media invites (via The Verge) offer up a first look at the theme of the event and feature the simple tagline: "See you on the 7th."


    The fall 2016 event is expected to see the debut of the next-generation iPhone 7 and iPhone 7 Plus, which are rumored to feature improved cameras, better processors, and improved water resistance, implemented through the removal of the headphone jack and the introduction of a new flush, pressure-sensitive home button. Both devices are said to look similar to the iPhone 6s, with the same general size and shape, but with relocated antenna bands that no longer span the back of the devices.

    Faster LTE and Wi-Fi speeds are rumored, as is a jump in storage space with 32GB positioned as the new minimum and a 256GB option rumored at the high end (possibly limited to iPhone 7 Plus). Display improvements first introduced in the 9.7-inch iPad Pro, including the True Tone feature able to adjust the display to match ambient lighting could be offered, and the larger iPhone 7 Plus is expected to have exclusive features like 3GB RAM and a dual-lens camera for crisper, brighter images.

    Apple may use the event to debut a second-generation Apple Watch, said to include better waterproofing, an improved processor, and a built-in GPS chip. Design changes are not expected for the next-generation Apple Watch, but new materials and new bands are always a possibility. Apple rotates its Apple Watch band offerings on a regular basis and we expect to see new designs this fall.

    Most of Apple's Mac lineup is due for an update, but the most highly anticipated machine, the MacBook Pro, will reportedly not be debuting at the event, coming later in the year instead. It's not known if other Macs will see a refresh announcement at the event, but it's unlikely, and we're also not expecting any iPad announcements at this time.

    We will, however, get an update on the prospective launch dates of iOS 10, macOS Sierra, watchOS 3, and tvOS 10. We're expecting to see iOS 10 and watchOS 3 launch shortly ahead of the release date of the next-generation iPhone (rumored to be September 16 or September 23), while macOS Sierra could come a bit later, perhaps towards the end of the month. tvOS 10, as a new operating system, could launch alongside iOS 10 or alongside macOS Sierra.

    In line with past events, the September 7 event will begin at 10:00 a.m. Pacific Time. As it has done with several past events, Apple is likely to stream the event live on its website and on the Apple TV. MacRumors will also be providing full event coverage, both on and through our MacRumorsLive Twitter account.

    Update: Apple has announced it will indeed be live streaming the event.

    Article Link: Apple Invites Media to September 7 Event: 'See You on the 7th'
  2. dsampley macrumors 6502


    Jul 2, 2007
  3. macduke, Aug 29, 2016
    Last edited: Aug 29, 2016

    macduke macrumors G4


    Jun 27, 2007
    Central U.S.
    Please let there be a 4.7" iPhone Pro! Smaller iPhone users want dual-cameras too! I'm willing to pay more. It won't happen, but make it slightly thicker so the cameras are flush, larger battery, dual-cameras, true-tone display and Apple Pencil support for the Pro Models. I wouldn't mind more RAM for the price, but 2GB is still pretty solid. 32/128/256GB.

    Edit: I wanted to add my thoughts higher-up after looking at this graphic for a bit.

    It seems odd that they would use such a dark background, so I have to wonder if there is something with a dark mode going on, but of course it could also relate to the Watch which has an OLED display. The typography seems a little out of place, set close to the baseline and thicker than normal. It's strange that they also mentioned the "7th" like that, as they don't typically do that on event graphics, which could potentially confirm that this will be called the iPhone 7 and not the 6SE. Maybe next year, for the redesign, they'll just change the naming, such as getting rid of the number, or perhaps call that the iPhone Pro or iPhone Air.

    Edit 2:

    Not sure if anyone else has said this (Ok, just browsed around and some others mentioned it but it's a good point everyone), but as I was just replying to someone else it hit me: Bokeh. The dual camera system. This was one of the rumored applications—making a "dSLR-like" image, which to me, as a photographer, says "Make the background pop with blur!" Maybe they're teasing at their breakthrough camera hardware and software technology?
  4. Doomtomb macrumors 6502


    Jul 14, 2011
    Austin, TX
  5. Jetship, Aug 29, 2016
    Last edited: Aug 29, 2016

    Jetship macrumors member

    May 12, 2015
    Well this confirms it indeed will be called the iPhone 7 lol not this iPhone 6SE, also that picture looks like the Macbook pro OLED touch bar!
  6. TurboPGT! Suspended

    Sep 25, 2015
  7. BeSweeet macrumors 68000


    Apr 2, 2009
    San Antonio, TX
    "And today, we unveil the next generation iPhone, complete without a useful audio jack that millions billions love and enjoy!"
  8. ILuvEggplant, Aug 29, 2016
    Last edited: Aug 29, 2016

    ILuvEggplant Suspended


    Jul 28, 2016
    Los Angeles, CA
    "See you on the 7th"

    it's code for the iPhone will accept commands with your hand gestures and eyes.

    Blink twice to close the app. etc.

    BTW it's an Apple Logo
  9. Goldfrapp macrumors 601


    Jul 31, 2005
  10. GeneralChang macrumors 65816

    Dec 2, 2013
    Ha, who was it just a few minutes ago on another thread who said they were waiting for these invites? Timing! You have it, sir.
  11. willmtaylor macrumors G3


    Oct 31, 2009
    A Natural State

    (As in, finally people can quite whining and speculating about the date).
  12. sualpine macrumors 6502a


    May 13, 2013
    Oh I get it. See you on the 7th. Because it's the iPhone 7. So clever.

    Does that black background with those contrasting vivid colors mean we are finally getting OLED?
  13. Itsedstech macrumors 6502a

    Jul 24, 2011
  14. mattopotamus macrumors G5


    Jun 12, 2012
    wait...people actually thought it was going to be the 6SE? b.c that wouldn't confuse the hell out of people.
  15. recoil80 macrumors 68020

    Jul 16, 2014
    I don't like the event's logo this year, at least the phone will be named iPhone 7. I didn't believe the 6SE rumor
  16. Malexander86 macrumors newbie


    Apr 27, 2015
    Obviously we'll be hearing a lot about the new cameras. Looking at the prominent bokeh... possibly fine-control and fun effects with depth of field allowed by the dual camera system?
  17. HopefulHumanist macrumors 6502a

    Jan 28, 2015
    Possibly a mini or a 12.9 pro but the 9.7 was already updated
  18. JKarnsy macrumors member

    Aug 19, 2013
    It's an Apple. The lights form an Apple. Totally saw that first...Do I get a free Watch Band???
  19. tito2020 macrumors 6502a

    Oct 16, 2011
    What is all the excitement about
  20. GotMac88 macrumors newbie

    Aug 24, 2016
    The light bloom from the Apple logo probably relates to the new capabilities of the multi-focus dual-lens camera.
  21. iamgalt macrumors regular


    Jul 25, 2012
    so, it's time to hear everyone's theory as to what the image is secretly telling us.
  22. nt5672 macrumors 68000

    Jun 30, 2007
    I hope I am wrong, but I fully expect this to be the bad day for Apple and Tim Cook.
  23. BondiBlauw macrumors newbie


    Aug 26, 2015
    Hertfordshire, United Kingdom
    No expense spared on the invitation ><

    They must have really gone to town this year on iPhone... ;P


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528 August 29, 2016