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macrumors bot
Original poster
Apr 12, 2001

Apple today sent out media invites for an iPhone-centric event that will be held on Wednesday, September 7 at 10:00 am at the Bill Graham Civic Auditorium in San Francisco, California. Media invites (via The Verge) offer up a first look at the theme of the event and feature the simple tagline: "See you on the 7th."


The fall 2016 event is expected to see the debut of the next-generation iPhone 7 and iPhone 7 Plus, which are rumored to feature improved cameras, better processors, and improved water resistance, implemented through the removal of the headphone jack and the introduction of a new flush, pressure-sensitive home button. Both devices are said to look similar to the iPhone 6s, with the same general size and shape, but with relocated antenna bands that no longer span the back of the devices.

Faster LTE and Wi-Fi speeds are rumored, as is a jump in storage space with 32GB positioned as the new minimum and a 256GB option rumored at the high end (possibly limited to iPhone 7 Plus). Display improvements first introduced in the 9.7-inch iPad Pro, including the True Tone feature able to adjust the display to match ambient lighting could be offered, and the larger iPhone 7 Plus is expected to have exclusive features like 3GB RAM and a dual-lens camera for crisper, brighter images.

Apple may use the event to debut a second-generation Apple Watch, said to include better waterproofing, an improved processor, and a built-in GPS chip. Design changes are not expected for the next-generation Apple Watch, but new materials and new bands are always a possibility. Apple rotates its Apple Watch band offerings on a regular basis and we expect to see new designs this fall.

Most of Apple's Mac lineup is due for an update, but the most highly anticipated machine, the MacBook Pro, will reportedly not be debuting at the event, coming later in the year instead. It's not known if other Macs will see a refresh announcement at the event, but it's unlikely, and we're also not expecting any iPad announcements at this time.

We will, however, get an update on the prospective launch dates of iOS 10, macOS Sierra, watchOS 3, and tvOS 10. We're expecting to see iOS 10 and watchOS 3 launch shortly ahead of the release date of the next-generation iPhone (rumored to be September 16 or September 23), while macOS Sierra could come a bit later, perhaps towards the end of the month. tvOS 10, as a new operating system, could launch alongside iOS 10 or alongside macOS Sierra.

In line with past events, the September 7 event will begin at 10:00 a.m. Pacific Time. As it has done with several past events, Apple is likely to stream the event live on its website and on the Apple TV. MacRumors will also be providing full event coverage, both on and through our MacRumorsLive Twitter account.

Update: Apple has announced it will indeed be live streaming the event.

Article Link: Apple Invites Media to September 7 Event: 'See You on the 7th'


macrumors G5
Jun 27, 2007
Please let there be a 4.7" iPhone Pro! Smaller iPhone users want dual-cameras too! I'm willing to pay more. It won't happen, but make it slightly thicker so the cameras are flush, larger battery, dual-cameras, true-tone display and Apple Pencil support for the Pro Models. I wouldn't mind more RAM for the price, but 2GB is still pretty solid. 32/128/256GB.

Edit: I wanted to add my thoughts higher-up after looking at this graphic for a bit.

It seems odd that they would use such a dark background, so I have to wonder if there is something with a dark mode going on, but of course it could also relate to the Watch which has an OLED display. The typography seems a little out of place, set close to the baseline and thicker than normal. It's strange that they also mentioned the "7th" like that, as they don't typically do that on event graphics, which could potentially confirm that this will be called the iPhone 7 and not the 6SE. Maybe next year, for the redesign, they'll just change the naming, such as getting rid of the number, or perhaps call that the iPhone Pro or iPhone Air.

Edit 2:

Not sure if anyone else has said this (Ok, just browsed around and some others mentioned it but it's a good point everyone), but as I was just replying to someone else it hit me: Bokeh. The dual camera system. This was one of the rumored applications—making a "dSLR-like" image, which to me, as a photographer, says "Make the background pop with blur!" Maybe they're teasing at their breakthrough camera hardware and software technology?
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macrumors 68000
Dec 2, 2013
Ha, who was it just a few minutes ago on another thread who said they were waiting for these invites? Timing! You have it, sir.


macrumors 68040
Jul 16, 2014
I don't like the event's logo this year, at least the phone will be named iPhone 7. I didn't believe the 6SE rumor
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