Apple Invites Reporters Into Testing Lab, Details iPhone 6 Plus Durability Tests

MacRumors

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Earlier today, Apple released a statement to several different media outlets in response to reports about the iPhone 6 Plus bending within user pockets, stating that bending from normal use was "extremely rare" and suggesting only nine customers had complained about bending issues.

In addition to outlining its rigorous testing policies, Apple has now invited reporters from both CNBC and The Verge to its testing facility to see the machines that it uses to test its products in person. The lab contains an array of different testing equipment, with Apple's head of engineering Dan Riccio telling CNBC the iPhone 6 was "the most tested product we have ever done" and that Apple had not tested another phone as exhaustively.

Three-point pressure test image, courtesy of The Verge
"As we add more and more features, we have to find out a way to break them before customers do," Riccio told The Verge. According to Apple, 15,000 separate tests were conducted on both the iPhone 6 and the iPhone 6 Plus. "The bottom line is that if you use enough force to bend an iPhone, or any phone, it's going to deform," said Riccio.

When asked about the reports of bending, Apple's head of marketing, Phil Schiller, called them "extremely rare occurrences" reiterating to CNBC that out of millions of iPhones sold, Apple had only received nine complaints. He also told The Verge that Apple "designed the product to be incredibly reliable throughout all your real world use."

Apple also outlined some of the different durability tests conducted on the iPhone 6 Plus to The Wall Street Journal, explaining that it's subjected to three-point bend tests, which place pressure on the iPhone to ensure it can handle reasonable force, and pressure-point cycling, which places "substantial" force on the enclosure hundreds of times. The iPhone is also subjected to torsion testing, which twists and torques the device, and there were sit tests simulating real-life scenarios.

Apple pointed to five different tests that new iPhones go through in the development process, including what is known as "pressure point cycling test" when it applies substantial force on the display and enclosure hundreds of times while the phone is held by the sides. Apple said this process bends the enclosure repeatedly to ensure that the iPhone can be bent and pressed at reasonable force throughout its life.

Another test, according to Apple, is called the "sit test." This test simulates sitting on a hard surface with the phone in the back pocket of a pair of tight jeans. Apple said it runs the phones through thousands of cycles testing the phone in different positions.
In addition to all of the above testing, Apple also tested the phone in real-life, handing iPhone 6 and 6 Plus devices out to "hundreds of company employees" to use in various situations to test for durability and performance.

Reports of the iPhone 6 Plus's weakness to bending first surfaced on Monday, after multiple MacRumors forum members shared images of devices that had bent subtly while in a pocket. The bending issue then went viral after a YouTuber posted a video of the iPhone 6 Plus warping out of shape when bent in his hands.

Given the significant amount of media attention the bending has received over the course of the last few days, it has been difficult to determine how many users were truly affected by iPhone 6 Plus bending during real world usage. According to Apple, the number of affected users is comparatively low based on how many devices are now out in the wild.

Despite keeping quiet on the issue for several days, Apple has directed support staff to replace affected phones under warranty following a visual inspection. "In this case, as in many things, we tell customers that if you think something's occurred that shouldn't have with your device, go to AppleCare, go to The Genius Bar, and let them take a look at it," Schiller told The Verge. "And we'll see if your product is having an experience it shouldn't have and is covered under warranty."

Additional photos of Apple's testing equipment and details on the testing process can be found in The Verge's original report on Apple's testing facility.

Update: Re/code also visited Apple's testing facility and has published additional photos and a video.


Article Link: Apple Invites Reporters Into Testing Lab, Details iPhone 6 Plus Durability Tests
 

budselectjr

macrumors 6502a
Oct 6, 2009
961
1,690
Minnesota
I remember they let reporters into their cell testing faraday cage. Can't remember if it was the result of antenna gate or not.

edit: Yep, per the Verge

The last time Apple let the media this deep into the fold was in 2010 for the iPhone 4. Shortly after its release, users discovered that gripping it tightly reduced the signal strength. After holding a press conference, Apple took a small group of press to visit the "black lab" where it tests its cell phone radios in anechoic chambers.
 

katimi

macrumors newbie
Sep 20, 2012
6
0
Fort Lauderdale, FL
I think this whole #bendgate thing is started by Samsung after they saw the succesful launch of the iphone 6 and iphone 6 Plus. I have an iPhone 6 Plus and if it was to bend. I would feel it. The device feels sturdy. And it has that premuim look that Samsung devices will never have.
 

Windlasher

macrumors 6502
Jan 11, 2011
483
111
minneapolis
9 people & CEOs of competitors complain. Not much.

I sent this email to RIM CEO Jason Chen. Ill report back if he responds.



I should add that it if I can't bend it with my bare hands, I will switch from my iPhone to Passport for a year and blog about how great is is at least once a week.
 

jca24

macrumors 6502a
Jul 28, 2010
821
115
DFW
Ok, let me explain. The phone will not bend on its own. It takes pressure and force to bend anything, rubber, glass, wood, metal whatever. If someone did have the phone in their pocket and enough pressure was put on it to bend the phone the person with the phone in their pocket would feel it and stop it, or would they? Maybe they were stoned, drunk or had their head up their ace like a lot of people do today. Only the person with the phone in their pocket would know if they were smart enough to not put pressure on the phone.

IT IS THE PHONE OWNERS FAULT!! Not the fault of Apple!!

Everyone wanted bigger, lighter thinner and they got it. Now put on your big boy pants and take care of your phone!
 

Chastepe

macrumors member
Aug 27, 2010
64
76
Derby, UK
It's obvious the anchorwoman is sponsored by Samsung!

By the way iPhone 7 will implement Nano-techonology which will mimic the behaviour of specific human body parts. Regarding the iPhone Bendgate controversy, iPhone 7 will be flaccid while it's in your pocket, but it will be hard once you touch it.
 
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capuzino

macrumors regular
Jun 10, 2013
124
44
Finland
According to reality this news won't be shared as wildly as the original story about the bending issue.

And what it means? After few years there will still be people laughing their arses off because they never got to know the real numbers in this case.
 

KdParker

macrumors 601
Oct 1, 2010
4,791
992
Everywhere
Enough already

This is one guy who made a video where he bent some phones. How is that qualified to get an scandal?

This thing is blown way out of proportion!
 

CosmoPilot

macrumors 65816
Nov 8, 2010
1,422
84
South Carolina
7mm thin glass covered computer....hmm....let's throw these in my 80s era pockets and do Yoga...Damn, my phone bent a little, WTF?

I wanna take my flat screen TV and float it on a raft in my pool and complain it smokes when water gets on it!
 

cababah

macrumors 68000
Jun 11, 2009
1,678
149
SF Bay Area, CA
Wow, the iPhone 6 went through 15,000 durability tests!

I guess Test # 15,001 - "Phone in tight pants pocket"

I am sure they'll add that one when they test the iPhone 6S :)
 

Windlasher

macrumors 6502
Jan 11, 2011
483
111
minneapolis
This is one guy who made a video where he bent some phones. How is that qualified to get an scandal?

This thing is blown way out of proportion!
Well, Samsung bought one, was truly amazed that they couldn't find anything wrong with it and couldn't steal it, or come up with anything better, so they hired someone to break it. Cheap, Cheap, Cheap Blow Samsung.