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Apple iPod Marketshare and Future Ads?
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Stella said:
Read and quote accurately the source you site. Which by the way was not written by Epson, it was written by a cnet staff writer (who reviews printers for a living, hahahahaha). And in fact your source points out the fact that Epson does support the Mac platform.
I always enjoy reading posts from 'the sky is falling' people, they read an article on the internet, misinterpret it, take it as gospel, and spew the misread nonsense into forums to spread the nonsense.
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xsnightclub said:
misunderstood or not, the article does say that other companies are beginning not to support macs. so, i guess that was his point in the first place.
i'm really torn about this. i know it's elitist to think that marketshare shouldn't grow, but what's really wrong with that. we should feel elite for choosing a better os all these years.
can someone give me some reason of how expanding the marketshare would benefit mac users?
similarly, we've seen it hurt us with the recent iPod updates, with their lack of firewire. and the subtle change from "mac + pc" to "pc + mac"
just thinking out loud
Bring back Jeff Goldblum, please.
I know that many people disliked his involvement in all the Apple ads of the G3 iMac days, but I still think he's a dude and has a fantastic voice for computer advertising (and has become the 'voice' of Apple). 🙂
I know that many people disliked his involvement in all the Apple ads of the G3 iMac days, but I still think he's a dude and has a fantastic voice for computer advertising (and has become the 'voice' of Apple). 🙂
Smart
This is smart for apple... i really hope they do a good job and make it modern like ipod commercials.. I hate those crap commercials of a guy using a pc. Remember that commercial where the imac followed the guy to wherever he moved.. something like that would be awesome and be attractive.
Apple is the #1 company to advertise.. lets face it.. people like shiny pretty things! (#1 reason why apple rules) (i was gonna buy some ibm laptop but then i was like NO... i so wanna be one of those coffeeshop guys who use WiFi.. and look cool with their glowing apple pc)
Here's hoping for good commercials!
Cheers,
Ini
This is smart for apple... i really hope they do a good job and make it modern like ipod commercials.. I hate those crap commercials of a guy using a pc. Remember that commercial where the imac followed the guy to wherever he moved.. something like that would be awesome and be attractive.
Apple is the #1 company to advertise.. lets face it.. people like shiny pretty things! (#1 reason why apple rules) (i was gonna buy some ibm laptop but then i was like NO... i so wanna be one of those coffeeshop guys who use WiFi.. and look cool with their glowing apple pc)
Here's hoping for good commercials!
Cheers,
Ini
Stella
macrumors G3
You miss the point ( xsnightclub )- i'm not saying the sky is falling in, i'm giving an example, just one - Epson is a very popular printer manufacturer.... if they are giving up...fredwick said:
Yes there are the CUP drivers but they aren't going to be as good as the offical ones. Compare Window epson drivers to cups - the Mac ones are not as good.
Once again, Apple needs more market share otherwise more companies will give up on the mac platform like plenty have in the past. I'm sorry you miss the point.
Stella said:
You are citing a cnet staff writer from cnet.au
Just read the article outloud, maybe that will help you.
It says that that printer DOES support the Mac, nowhere does it say Epson is not supporting the Mac, 'giving up' in your words.
Again, slowly read it outloud.
FoxyKaye said:
It's called financial and career buy-in. Once you've taken an MSCE or the like class, it's hard to admit that things don't need to be that difficult.
I know several network admins who didn't believe me when I told them how easy it would be to put a Mac on their config ... until I came in and did it. Still, they don't trust the things, and swear that one day it will break and it'll be impossible to fix because it doesn't expose the whatchahowsit doomaflitchy when you boot it up. Sigh ... you can lead a horse to water ...
once again, it doesn't matter who is giving up. stella is just pointing out that some companies are.xsnightclub said:
fin
840quadra said:
Me too. 😉
I actually really like almost all of his Apple ads. He has this really fun, cheeky enthusiasm (eg iMovie 'again and again and again!', 'awe-inspiring' new Powerbooks) that perfectly matches the friendliness of Apple's user interface and industrial design - they just seem to go together so well.
And he's been peddling them for over a decade, if you include the Mac placement in Jurassic Park and his Powerbook in Independence Day. Did they use Apple II's in 'Earth Girls are Easy'? 😀
I simply can't believe that, six pages into a thread about new Apple ads, there's been no mention of the big man himself. Your Yao Mings, Mini Mes, Tony Hawks, Richard Dreyfuses, Kevin Costners, Ridley Scotts, Ellen Feisses, and iPod silhouettes etc all come and go, but Jeff has been around for the long haul 🙂
musiclover137 said:
It is unsupported blanket statements these that lead people to believe that the Mac platform is dead an unsupported.
So when I factually point out that Stellas statement was wrong, you casually dismiss the fact that she was erroneous in her statement then make an unsupported statement of your own.
Sad, really sad.
Fin
Stella
macrumors G3
You seem to be over reacting - never in my posts did I say ( or anyone) Mac is dead and unsupported. What I'm saying is "If apple don't increase their market share, companies will drop support". The evidence for companies dropping Apple support or refusing to support due to low market share is everywhere. You don't have to look far!! That article backs up my statement. ( I can't find the article regarding Epson dropping Apple support - it was around the end of last / start of this year - irc ).
musiclover137 is very right and is exactly what I'm trying to say. He / she understands exactly my point.
( btw, I'm not a girl - i name myself after Stella Artios ( look at my sig ;-). Stella is a fine beer that deserves homage! )
The closest I can find for epson not supporting macs is here:
http://www.macintouch.com/printing08.html#apr13
Search for Epson... Epson do not make any drdivers low end printers.... why? Its certinatly not due to capability - low Mac market share, perhaps!?
musiclover137 is very right and is exactly what I'm trying to say. He / she understands exactly my point.
( btw, I'm not a girl - i name myself after Stella Artios ( look at my sig ;-). Stella is a fine beer that deserves homage! )
The closest I can find for epson not supporting macs is here:
http://www.macintouch.com/printing08.html#apr13
Search for Epson... Epson do not make any drdivers low end printers.... why? Its certinatly not due to capability - low Mac market share, perhaps!?
xsnightclub said:
its about time.
the mac mini needs more exposure and so does tiger. and these ads need to be agressive they need to go after microsoft in these ads. they need to reintroduce people ot the macintosh and most of all it must impact everyone not just just mac users
the mac mini needs more exposure and so does tiger. and these ads need to be agressive they need to go after microsoft in these ads. they need to reintroduce people ot the macintosh and most of all it must impact everyone not just just mac users
Goliath
macrumors regular
G.Kirby said:
I disagree to a point- the first documented virus was written by US student Fred Cohen as a computer security experiment 22 years ago- kudos to him for being the first! The same WILL be true of the person that manages to write a successful virus for Mac osX
Certain viruses like SoBig and Mellissa etc gain the notoriety BUT wouldn't you prefer to be the first person to write a successful virus for mac osX or just add your name to the 65,000+ list of viruses for Windows??
"Two words: infomercials.
Back in the day, an infomercial sold me my first Mac (a Performa).
For what they spend on primetime 30 second spots, they could buy mass quantities of cable informercials.
__________________
Respectfully yours,
FriarTuck"
1. good idea Friar, as long as they are better written than the "video professor" stuff
2. one of the reasons Apple hasn't done much computer advertising is a lack of supply (until recently); you can't spend millions on advertising and then have the customer wait 6 months for delivery (remember the iMac G5 debacle); Apple has to solve that supply issue permanently so that #3 can happen
3. Apple will never gain real marketshare without selling to major corporations; the mass purchases of Wintel boxes by big companies (I used to work for a large company that had thousands of unused new computers in empty rooms at remote locations as an emergency backup!); the mathematics of marketshare are skewed against a consumer-only computer company
Apple has to convince some major corporations that their hardware-software combination is more cost-effective than Wintel on a lifetime basis (original cost + maintenance); the real problem is the IBM-centric IT management
the inroads that Apple is making on college campuses again (especially in the science area) and the film/music business are a good sign of things to come; if Apple can convince some major accounting and/or consulting firms to switch to Powerbooks (volume plus visability to their clients), they might begin to gain ground; also, Apple would have to start writing business software like they have with Final Cut etc.; there are also lots of businesses than use Wintel to only running basic Microsoft Office programs, but don't need the "collaboration" bloatware of Office 2003, that could persueded to use Macs as a cost reducing strategy
4. Games!
Back in the day, an infomercial sold me my first Mac (a Performa).
For what they spend on primetime 30 second spots, they could buy mass quantities of cable informercials.
__________________
Respectfully yours,
FriarTuck"
1. good idea Friar, as long as they are better written than the "video professor" stuff
2. one of the reasons Apple hasn't done much computer advertising is a lack of supply (until recently); you can't spend millions on advertising and then have the customer wait 6 months for delivery (remember the iMac G5 debacle); Apple has to solve that supply issue permanently so that #3 can happen
3. Apple will never gain real marketshare without selling to major corporations; the mass purchases of Wintel boxes by big companies (I used to work for a large company that had thousands of unused new computers in empty rooms at remote locations as an emergency backup!); the mathematics of marketshare are skewed against a consumer-only computer company
Apple has to convince some major corporations that their hardware-software combination is more cost-effective than Wintel on a lifetime basis (original cost + maintenance); the real problem is the IBM-centric IT management
the inroads that Apple is making on college campuses again (especially in the science area) and the film/music business are a good sign of things to come; if Apple can convince some major accounting and/or consulting firms to switch to Powerbooks (volume plus visability to their clients), they might begin to gain ground; also, Apple would have to start writing business software like they have with Final Cut etc.; there are also lots of businesses than use Wintel to only running basic Microsoft Office programs, but don't need the "collaboration" bloatware of Office 2003, that could persueded to use Macs as a cost reducing strategy
4. Games!
billyboy
macrumors 65816
musiclover137 said:
I think you are right to say Apple havent gone big on TV advertising for Macs because they choose to. But it is probably for more practical reasons than you are saying in your Apple worshipping euphoria 🙂
Advertising is very expensive, and I think it is great that they choose not to throw all their good money after bad at TV stations. Apple sem to have a very focussed marketing mix, and seem to be very good at spreading their name around for free with lots of press coverage about iPods and law suits and Tiger etc etc which r creates further media interest, opinion pieces blah blah blah. ie Apple nudges everyone else to do most of the "advertising" work for them.
And if you then realise how small Apple is, again it makes sense they dont go on TV like Dell, because they couldnt meet the demand of a successful campaign. Or rather they havent in the past when their whole mindset seemed to be consolidation of what Mac user base they had. But you can see they are cute with what part of the marketing mix to take advantage of and when, because they ramped up production four fold? very quickly of their iPod when they saw it was a winner, and they have gone for broke with advertising iPod with a big visiible TV campaign to generate demand which they know they can meet.
So the only way to justify a Mac advertising campaign is if they think they can meet demand generated by a successful promotion. I suspect the first time you will see Apple advertising Macs on TV is a few months after they have realised it would be worth ramping up production of Mac minis or maybe iMacs!
There is no point them going big on TV, selling themselves on the basis of being a supreme QC company, just to see their QC drop through the floor trying to meet a huge sudden rise in demand because they were underprepared. So far Steve Jobs has been moving forward very fast, but very safely within Apple's limitations.
dernhelm said:
agree with that completely. i switched to a mac 16 months ago - had a look around apple.com, and just thought ilife and osx looked amazing - combine that with the security and stability, and it soon became a no brainer.
pc software like iLife is catching up, but iLife still seems as good as it gets, with the seemless integration between the apps, its sheer ease of use, and quality of, for example, themes in iDVD.
buy a mac, and iLife practically screams at you 'LOOK AT ALL THIS COOL STUFF YOU CAN DO!!'. its just been fantastic.
if more people realised how great and easy iLife is, it would do wonders.
some advertising is needed, as the myths are still out there. took my father-in-law to regent st last w/e and he's about to get himself an iMac - even with a SD having seen just how easy it is to do photo slideshows.
but the old questions are still there : 'but what about word and excel?'
Iain
G.Kirby
macrumors regular
Apple doesnt want to piss off Microsoft too much in their new ads. If MS pulls Office for Mac it will be a real kick in the teeth. Love MS Office or hate it, it is the big daddy in the business world even if it does have a mind of its own and gets in the way
and crashes
.a lot. 😀
Personally I hate it. 😛
Personally I hate it. 😛
OziMac said:
You hit that one on the head, and I believe he still swears by Apple. I think his voice and attitude are great for the apple name, and whenever i did hear his voice on my TV I thought of Apple..
I have saved the old ads on my computers to watch when the mood hits me, and most of the older ads feature him, or his voice!
maxterpiece
macrumors 6502a
I don't know if this has been said, but i think this announcement will do wonders for apple stock -- the big concern among analysts is that, although apple has secured a huge $ market with the ipod, their computer sales are floundering and the "halo effect" hasn't been powerful at all.
I think that the mac mini will also be updated so that it has a new video card that supports coreimage (like the new emacs), and it is possible that they will bump the standard RAM up to 512 mb, although I don't know how likely the latter part of that statement is.
While consumer electronics like the ipod are easy to market as cool because they are sort of lifestyle devices, it seems that computers are still seen as a sort of necessary evil by most people. I mean could you ever imagine a computer ad that was as cool as the ipod ads are? I think apple's real goal with the mac mini was to try to make a computer that could be advertised like the ipod. It's tiny, doesn't have to be on a desk... I think maybe these ads will focus mostly on the mac mini and tiger, trying to portray the mac mini as a lifestyle device and not just another computer.
I think these ads could be quite successful --- mac minis currently start at the same $ that the original ipod started at, and within the next few years they may drop down to the $300-$400 range which seems to have been the sweetspot for the ipod becoming truly mainstream.
I think that the mac mini will also be updated so that it has a new video card that supports coreimage (like the new emacs), and it is possible that they will bump the standard RAM up to 512 mb, although I don't know how likely the latter part of that statement is.
While consumer electronics like the ipod are easy to market as cool because they are sort of lifestyle devices, it seems that computers are still seen as a sort of necessary evil by most people. I mean could you ever imagine a computer ad that was as cool as the ipod ads are? I think apple's real goal with the mac mini was to try to make a computer that could be advertised like the ipod. It's tiny, doesn't have to be on a desk... I think maybe these ads will focus mostly on the mac mini and tiger, trying to portray the mac mini as a lifestyle device and not just another computer.
I think these ads could be quite successful --- mac minis currently start at the same $ that the original ipod started at, and within the next few years they may drop down to the $300-$400 range which seems to have been the sweetspot for the ipod becoming truly mainstream.
centauratlas
macrumors 68020
SiliconAddict said:
There are several points:
1. Going from 2.5Ghz to 2.7Ghz in a YEAR sounds like Motorola. While I'll take any update I can (running processor intensive apps for a while and every little bit of speed helps), that is pretty pathetic, at least to those of us outside the RDF. Think about it this way, 3Ghz last summer would mean, probably 3.5+ this summer. People didn't expect him to say "we'll be at 3ghz in a year, then stop improving it." So, 300mhz now (nearly a year after the 3Ghz date in his statement) is a bit disingenuous.
2. People often take processor speed as indicative of *system* speed. I'd prefer a current G5 system over a faster G5 processor in a G4 system of course. But why do you think VA Tech announced they were going from 2.0Ghz to 2.3, because even 300Ghz makes a difference.
3. "Supposed"??!?!?! He said it, out-loud, in front of tens of thousands of people. Who is in the reality distortion field??!?!? ;-) People who dismiss something that was *said* or try to spin it some other way. I know people make errors, but the point was that he said it and he didn't just pull it out of his hat - he must have been depending upon what IBM was telling him. And IBM was way over-promising which sounds like Motorola.
You don't want to over-promise. Under promise and over deliver.
🙂
🙂
d.perel
macrumors regular
OR just wait for some day, when apple will include TV Tuners with their computers....or buy an AlchemyTV PCI card and record tv like in Windows Media Center today instead of waiting until decmember or longer. vPod, I would buy you, if you came out anytime within the next centuryiGary said: