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Apple iPod Marketshare and Future Ads?

Phobophobia said:
I never knew so many MacRumors members were experts on advertising--it's not like Apple pays upwards of millions of dollars to generate their product ads....
Click to expand...

And, what wonders those millions have done. Where is the market share to back up what they have spent?

When an Apple Store opens in a community, where are the "invitations" that are mass mailed out inviting people to come in and check out the iPods and Macs? When a SuperTarget opened in my community, they put $5 giftcard door hangers all over to get people to come into the store.

Where are the billboards proclaiming that "it just works"?

Where are newspaper ads in major newspapers across the county?

Where are the banner ads on CNN.com advertising Macs? (Dell advertises on there ALL the time).

I haven't seen a Mac ad in Time magazine for ages (they used to advertise every week).
 
Unhealthy attitudes

I don't want Macs to have a larger market share. I like having no malware directed at me, I hate the idea of having to worry about viruses, trojans spyware ad nauseum. Leave it for the windows posse.
However, I do want a tablet Mac.
Click to expand...

I call BS!

While I do believe that the Mac small market share that Macs presently suffer is not too much of a negative, it still is a negative. One only has to look at what we stand to gain if we had, say, a 20% share, and all software makers would be economically punished for ignoring our market. I also want to use my Mac at work, which will be more and more possible if the market share grows and the IT profession is forced to deal with us. And there are pricing advantages that come with economy of scale. As for virii, I'll take my chances that Apple can keep them at bay. After all, we all know that the 3% share isn't our only virus prevention.

As for the writer of the quote, go get an Amiga. Then you can be in a club of about twelve, and feel soooooo superior!

PS: Tablet PCs couldn't even find much of a niche in the PC world. Why should they do any better if Apple made them? Of course, someone might make an Amiga tablet for the three Amiga users who want one.
 
We are already a virus target

We are already a target, and nothing will protect us forever, so I say grow the Mac market all they can! (Well, short of 50%... I like Apple fighting 🙂 )

OS X has been around for years. Crackers (of a certain type) have sought challenges and prestige for years--not just maximum worldwide effect. Macs have been worth extra points in cracking contests for years. Some Linux fans do hate Apple, not just Microsoft. Windows users OFTEN hate Apple. And some high-profile targets like universities, media companies, and the US Army use Mac OS X.

And there are a LOT of unethical programmers in the world... some with a desire to do more than be a "script kiddie."

So I am CERTAIN that at least SOME people have been trying to make OS X viruses for quite some time. They've never managed it yet, but they WILL.

Then we'll have one virus instead of zero... I'll still feel safer 🙂

Also, I get the feeling that Mac OS X is not the bottomless pit of flaws waiting to be discovered that Windows is. The flaws are there and new ones will always be found--in any OS--but OS X really IS a better design than Windows.

So I wouldn't be totally surprised if viruses never get the chance to really take off on Mac, even if some exist. Apple may be able to truly keep on top of patching the holes in a timely fashion in response to real viruses. Better than MS has been able to achieve.

Also, our PowerPC processors are safer from viruses than x86. Linux on x86 is more vulnerable than Linux on PPC for instance. Strange but true.

http://www.cio-today.com/story.xhtml?story_id=12100002EAEW

So I say, advertise away!
 
Its time to go on the offensive IMO. Especially after reading on the BBC Science news today a certain B. Gates having a dig at tiger....i mean 😱 ....either he's very confident about his upcoming software or he's laying a brick. Whatever it sounds like a BIG compliment to Apple and it's fantastic software team 🙂

Visualise this
***** ad break *******
Cue sleepy pastoral locale with a long-horned (ahem) bovine atop a hummock munching on the cud. Cut to worm's-eye shot underneath the cows head and (--v important--) being pestered by hundreds of nagging whining flies around its eyes and ears 😉. Cut to front of said beast. Suddenly an orchestra kicks in(or deep house/whatever 🙄 ) and a tiger (previously unseen) vaults the cow and flies at the camera position jaws open wide.

Cut to screen....fast shots of the operating system snapping about speedily in various apps (business/pro/expose/dashboard/iphoto zoom) for about 10 secs. Then send in a couple of thumping straplines about speed, power & compatibility. Loud musical crescendo ....then almost silence.Camera pulls slowly out and reveals a studio display.... with a weeny mac mini sitting underneath next to plugged in ipod photo (whiteout background).Bang Boom Crash in come the prices, then to cap it 😱 tiger growls low and deep 😱 followed by one colour apple and web address.

**********
You could pull out to the imac as well in a diff ad/diff audience or a pmac...etc 😀
 
xsnightclub said:
Show PC users frustrated having problems with crashing and viruses.
Repeatedly calling IT desk support personnal, over and over.

Then fade to IT guy still on the phone to users, replying to their issues on overtly verbose techie lingo.

Camera pans around behind to see IT guy using his Mac to finishing burning an iMovie DVD, complete updating his iTunes music library, emailing mulitiple Word and Excel documents, Print a photoshop picture, close out a video chat, and save a powerpoint presentation. Show him finishing these tasks in rapid fire succession: saving, burning, updating, emailing, chating, closing programs while on the phone to users.

Then he hangs up the phone, puts on his iPod headphones, turns out lights leaves office, Than the camera stays focused ON THE MAC.
Click to expand...

I like it. There's an ad for a car that's playing right now where a lady works for the Customer Service department of a big-box store (obviously a spoof on Wal-Mart). You see her point of view as she faces angry customers all day. "It's too big." "It's too small." A guy brings in a vacuum cleaner -- "It doesn't suck." A lady with her phone - "It just sucks."

Fade to the woman as she gets into her car and visibly relaxes. Aaah, all the problems of work just fade away.

I could see a version of your commercial idea. The tech guy handles frustrating Windows support calls all day. A montage of different caller voices. "I have a virus." "It's too slow." "I can't get on the internet" "It won't let me off the internet" "... they just keep POPPING UP all over the place..." etc etc.

Fade to the tech guy as he enters his apartment after work and sits down with his Mac. Fires up iChat and starts talking to friends, listening to music... doing whatever.
 
i may just be a long-time blind mac follower but, i think if they wanted to advertise better then they would. apple never ceases to amaze me in how clever their products are. i don't think they would let something like tv ads hold them back from being a more popular home computer. i think they must be choosing not to be that big. it has a more intimate feel that way. it's like, if you want one of these computers, look it up, and get interested in it. don't just buy it cause you saw a commercial with a pot-head talking about cheap computers. i trust apple completely and feel like they must know what they are doing; or in this case, not doing
 
musiclover137 said:
i trust apple completely and feel like they must know what they are doing; or in this case, not doing
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Apple makes mistakes--sometimes serious ones. Everyone does. Lack of advertising has been one of them, at times.

But I agree in one sense: the RECENT lack of Mac ads is a strategic choice. Push the iPod and bide their time until Tiger and the halo effect make the time ripe. Until the press is hyping Apple and there's a wave to ride. Until MS is looking bad. THEN come back with a big Mac ad campaign!
 
i am all for more technolgoy in ipods.

I hear in Star Wars episodes 7,8,9 Apple will be the new empire, and all ipods come standard with a lightsaber output so u can slash your way to victory listening to your own tunes! 😛
 
thats crazy the ipod shuffle(one mp3 player) that only comes in 2 types has more then half of the market. This is great!!!! will apple make more flash based ipod to bring the market share up to 90 like the ipods? I would love to see itunes on cell phones and video ipods( that coudld take there own video). Lucky for me im in the market for a new phone and a new ipod so well see waht these updates have for me to buy
 
mac-er said:
And, what wonders those millions have done. Where is the market share to back up what they have spent?

When an Apple Store opens in a community, where are the "invitations" that are mass mailed out inviting people to come in and check out the iPods and Macs? When a SuperTarget opened in my community, they put $5 giftcard door hangers all over to get people to come into the store.

Where are the billboards proclaiming that "it just works"?

Where are newspaper ads in major newspapers across the county?

Where are the banner ads on CNN.com advertising Macs? (Dell advertises on there ALL the time).

I haven't seen a Mac ad in Time magazine for ages (they used to advertise every week).
Click to expand...

Up to this point, Apple has been carefully readying everything for the mass market. Tiger, high-value iMacs, iPod Shuffle/Mac Mini, Apple stores; all of that has been to prepare. It's coming. Just wait and see. The stock price increase late last year is going to look like nothing.
Apple's strategy has truly been ingenious--lacking vision to see what is happening right in front of you does not warrant complaining. I guess that's why you aren't one of the people being paid millions of dollars. 😛
 
virividox said:
yeah i havent seen many ads for macs at all

last one i saw was the g5 blowing the guy out of the house, prior to that the sunflower mac sticking its cd tray out at the guy in the window
Click to expand...

Don't forget the one with the 12" PB and the 17" PB with Yao Ming and Mini Me.... 😀

hmmm... maybe a simalar comercial with the iMac G5 and the Mac Mini.
 
peejay said:
I call BS!
As for the writer of the quote, go get an Amiga. Then you can be in a club of about twelve, and feel soooooo superior!
Click to expand...


Pffffff, Amiga. The Atari ST ruled... it was the bomb, like "Phantoms"... 🙂
 
I guess. . .

That people could give a rat's ass about an FM tuner in their Flash player after all. This is mind boggling. Apple holds a majorit yshare in all facets of the digital music industry for no other reason than developing superior products.
 
fishcalmer said:
Its time to go on the offensive IMO. Especially after reading on the BBC Science news today a certain B. Gates having a dig at tiger....i mean 😱 ....either he's very confident about his upcoming software or he's laying a brick. Whatever it sounds like a BIG compliment to Apple and it's fantastic software team 🙂

Visualise this
***** ad break *******
Cue sleepy pastoral locale with a long-horned (ahem) bovine atop a hummock munching on the cud. Cut to worm's-eye shot underneath the cows head and (--v important--) being pestered by hundreds of nagging whining flies around its eyes and ears 😉. Cut to front of said beast. Suddenly an orchestra kicks in(or deep house/whatever 🙄 ) and a tiger (previously unseen) vaults the cow and flies at the camera position jaws open wide.

Cut to screen....fast shots of the operating system snapping about speedily in various apps (business/pro/expose/dashboard/iphoto zoom) for about 10 secs. Then send in a couple of thumping straplines about speed, power & compatibility. Loud musical crescendo ....then almost silence.Camera pulls slowly out and reveals a studio display.... with a weeny mac mini sitting underneath next to plugged in ipod photo (whiteout background).Bang Boom Crash in come the prices, then to cap it 😱 tiger growls low and deep 😱 followed by one colour apple and web address.

**********
You could pull out to the imac as well in a diff ad/diff audience or a pmac...etc 😀
Click to expand...

Not bad. How long did that take you to think up??? lol. But theres a couple rules for Apple:

1.) Don't say anything about viruses... cuase that will give someone an idea to make a virus for Mac and we don't want that. (that will also make people made if they do get a virus on their Mac after they bought one)

2.) Don't dis on MS to much (you can a little) but don't make them mad.

3.) Make it good and funny (like my favorite one with Yao Ming and Mini me! 😀 ) (oh and the one with the iMac and yeah)

4.) Have something to do with the iPod (like the "from the creators of iPod, the all new iMac G5)

5.) And have fun!

PS- I was talking to this guy that knows a guy from MS that works in the Mactopia department and he was saying that Tiger is like 4 years ahead of Longhorn 😱 (or w/e)!!! so theres no need to worry!
 
With all of the interior design shows and products going out these days. I think a good ad would be an Ikea spoof with the Mini and iMac.

Do a sweep of the room with the camera, showing wires and all sorts of crap everywere in the room including a broken PC. Continue the sweep across the room and zoom out to someone walking by the camera, and show them drop a paper on the table.

Zoom the camera on to the paper and show an iMac on a nice looking desk in a similar room to the one shown. Have some text say "it's time to go to Apple"

ok.. bad spoof, but I would agree with using Apple products for design, and ease of use.
 
Schlub on the street: "Wait a minute, Apple actually makes computers? I thought they only made those iPod dealies!"

'Nuff said
 
trose said:
It would be very nice to see Apple promote the Mac more...

Does anyone else think that a campaign specifically advertising the fact that Macs are virus and spyware free would do wonders?

This is the #1 problem, by far, I see that consumers have with computers these days. Unless you are an intermediate user (even then it can be tough) keeping your Windows machine clean and safe is a daunting task.

Something like,
"Number of documented viruses for Windows: 13,193,321"
"Number of documented viruses for Mac OSX: 0"
"No headaches, no frustrations, no weekly visits to the local tech guru."

Just a quick example, I know those numbers aren't correct, but you see what I mean. Take advantage of this huge problem that has been inflicted upon the mass of PC users.

And Noiseboy: C'mon, you don't honestly believe the only reason Macs aren't infected is because of their marketshare? That's bullcrap that the avid Mac bashers would like you to believe. Even considering all exponential factors and what not, don't you think there would be at least *some* viruses for OSX considering its marketshare is around 4-5% of millions?
The fact is, it is much more secure than Windows. I want to see the platform grow, because I believe it would be better for the common user, and I am a loyal Apple customer.
Click to expand...

I actually got 3rd degree burns from reading this
 
I have a feeling Apple is resurrecting a "Switch" type campaign again. I was contacted by Apple by phone only a day after i submitted a Switch story to their website. In-fact they are still accepting them in the Hot news section.
 
Noiseboy said:
Nooooo...

I don't want Macs to have a larger market share. I like having no malware directed at me, I hate the idea of having to worry about viruses, trojans spyware ad nauseum. Leave it for the windows posse.
However, I do want a tablet Mac. 🙂
Click to expand...

How elitist.

Did you know Epson are dropping support for Macs??? No, well, here:
http://www.cnet.com.au/desktops/printers/0,39029465,40000483,00.htm

And thats just one company. For any market to work, it needs market share ( i.e., customers ), and quite frankly, a market share of 3% isn't a lot. And no, please don't start quoting BMW and crap like that.

Apple would find it very tough to survive on selling Macs alone, if it wasn't for iPods, Apple market share would have continued to fall.

Apple need to also advertise OSX, I have *never* seen adverts for OSX specifically - it may have been mentioned on the side, other than that none.

Apple could do wonders by advertising the functionality of Macs, especially about reliability. Apple however, should not focus too much on no viruses because it won't stay that way for long... Good example: FireFox.

also, Apple can't rely on iPods to sell Macs.. a lot of people who have iPods still don't realise apple sells computers. Not everyone has an internet connection to look at apple website - a simple fact that a lot of people seem to overlook.

Advertisements would do Apple a great deal of Good. Oh, Advertise outside of the US... then maybe, perhaps the rest of the world market share will increase. Additionally, give special offers to the rest of the world too - such as 30 free itunes songs for each sale of Airport Express etc etc etc.
 
My idea for an Apple ad:

...30 seconds long, split into 2 distinct portions - dark and light...

...start with a shot of some dingy post-production house, camera pans around an indistinguishable screen...serious voicover "There is a computer company on who's professional hardware and software most of the movie and television industries rely on to create the imagery that amazes us"...cut to shot of DVD-r exiting (slot-loading!) drive...serious voiceover "The same computer company whose software helps the studios deliver their productions to you on DVD"...cut to shots of music studio...serious voicover "A company whose products have been the choice of the music professional for a decade, and who's music store and player hold the vast majority of worldwide marketshare"...cut to shots of busy news-desk office...serious voiceover "Not to mention the fact that that same companies products are used to create 90% of the printed material you see around you today..."

...screen dissolves to light, shots of average suburban home, "average family" sat around an iMac G5, interspersed with relevant screenshots...bubbly voiceover "...the same company who have helped Jane here edit the footage of her son's birthday and share it with family and friends all the around the world on the internet, and who's music software helped Dave's highschool band cut their first demo. All whilst dad prepared his work newsletter and burned a DVD of his fishing trip with uncle Dave"

...screen fades, Apple logo appears with some slogan - along the lines of Think Different (ie, trying to say, there are alternatives beyond windows) but no quite so elitest and clever clever.

Maybe could be split into 2 distinct ads - take the 4 areas and split 'em - so one ad could be professional/consumer music and DVD creation...the other professional/consumer video editting and DTP. Covers all bases of showing Apple as a force in the computing industry, with plenty of opportunity to showcase all levels of hardware as well as tiger, iLife and iWorks - with the main focus being on "professional results for everyone".
 
iMetalG5 said:
maybe we'll start to see Pepsi/Coke style ads for Mac OS X/Windoze XP that would be funny.

I have never seen a Mac TV ad. But the truth is Mac will never reach the market share of the Windoze Machine. Will never happen unless something drastic happens to this world.

My co-workers think Macs are some kind of rouge system. Outcast. When I tell them Mac can run MS Word, Excel, etc... they are shocked. They never knew. Most people won't switch for the single fact that "I'm use to Windows" And I do not know of any corporation that uses Mac. *Maybe* an ad dept. in a corporation but even so Networking freaks hate Macs.

I'd like to see some Mac ads on TV just because. But the reality of it is Apple will never gain as much market share as Windows. It just can't be done. 🙁
Click to expand...

Never say never. People change. Slowly. Think: just like in the past, 20-50 years can change everything. I'd like to think of some examples from the 20th century, but I gotta go...

I think that eventually Apple will invent a new kind of computer that will give companies who use it a total advantage in productivity--therefore forcing them to use it-- and they sure as hell won't license it to Microsoft again. That will turn the tide for our beloved company.
 
xsnightclub said:
Wow, do you comprehend when you read, or do you wait until after you post.

Read your own link.
Click to expand...

Yes.. you absolutely didn't read the article very well, did you, this quote, in particular:

"And with most printers slowly dropping support for the Mac platform altogether..."

Its been confirmed that epson will stop writing printer drivers for Apple. I could find other examples, but they are easy to find.

If apple had a more respectable marketshare, this would not be occuring.

Sun may actually develop Java for the Mac ( they don't, Apple do)
Sun may develop Star Office for the mac ( OpenOffice isn't as good). I personally like SO. The java port is clunky slow.

Phone manufacturers, i.e., Nokia, SE etc may write Apple software for the phone in order to do backups, sync and other utilities etc etc. iSync is good, but not enough.

I would love a Symbian SDK for OSX, but unfortunately there isn't one. If Apple had a greater market share, Symbian may have ported it.

( Yes, there is Virtual PC, but slow. )
 
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