Apple iPod Marketshare and Future Ads?

[fox2005]

I disagree to a point- the first documented virus was written by US student Fred Cohen as a computer security experiment 22 years ago- kudos to him for being the first! The same WILL be true of the person that manages to write a successful virus for Mac osX

Certain viruses like SoBig and Mellissa etc gain the notoriety BUT wouldn't you prefer to be the first person to write a successful virus for mac osX or just add your name to the 65,000+ list of viruses for Windows??

if this was the case there will already be plenty of viruses for OS X... or at least one... obviously that is not the case because it doesn't take 4 yrs to make one...

 

[OziMac]

How about Stephen fry or Eddie Izzard for the UK market? I believe they are both big Mac fans.

Well, there are more than just two markets you know 😉

I love both of them and would reckon they'd do well for ALL markets too (well, English-speaking ones, anyway). So would Thom Yorke 😛.

I liked Fry's recent v.o. for the Hitchhiker's trailer (haven't seen the movie yet) - very cheeky.

But there's something too right about Goldblum 🙂

 

[musiclover137]

Well, there are more than just two markets you know 😉

I love both of them and would reckon they'd do well for ALL markets too (well, English-speaking ones, anyway). So would Thom Yorke 😛.

I liked Fry's recent v.o. for the Hitchhiker's trailer (haven't seen the movie yet) - very cheeky.

But there's something too right about Goldblum 🙂

along the same lines, i think ads that tell people that practically every album they listen to is made on a mac, and movies etc..

 

[G.Kirby]

along the same lines, i think ads that tell people that practically every album they listen to is made on a mac, and movies etc..

don't forget newspapers, magazines, packaging.....basically almost everything that goes to print touches a Mac at some point.

 

[BenRoethig]

Apple needs a graduated ad campaign. The first step would be to advertise the Mac Mini as a companion to the iPod. The second step would be to advertise the iBook and iMac. Third step would be about Tiger. All about home practicality and no elitist stuff that the windows crowd could use as ammunition.

 

[javiercr]

they sell coolness not info

About time. The iPod commercials are more visually stimulating rather than informative, so it'd be nice to see Apple merge nice graphics with a lot of information for a Mac ad. I've seen a lot of print ads that were pretty informative, but not really so much on TV.

Fishes,
narco.

They are selling 'coolness' not information, inforamtion is boring for most 'cool' people and the attention span of the average human being is at an all time low these days.

J

 

[7on]

The hacking jollies go to the one that can cause 50% of the US to grind to a hault, not the one who irritated 50 odd Macs. Until Macs are holding a HUGE market share, say 20%+, it will be uncool to hack a Mac.

Bring on a larger market share and lets see them try.
😀

I'd like to point out that the classic Mac OS (8, 9) had around 26 viruses and also a significantly lower market share than what OSX has now. Don't try and tell me OS8, 9 were more popular than OSX.

 

[w_parietti22]

Apple needs to get an ad on television ... not just any network and not just any time slot. What they really need to do is pay for a slot in primetime during a major show ... something like NBC during the Apprentice or ER.

Until Apple makes a serious pitch on television, people won't switch. I'd really like to see the marketing department at Apple begin a serious advertising campaign on Television.

Probably not the Apprentice... I always see them using HPs on the show. It be nice if we could get The Donald to use a Mac on TV!

 

[BenRoethig]

Nooooo...

I don't want Macs to have a larger market share. I like having no malware directed at me, I hate the idea of having to worry about viruses, trojans spyware ad nauseum. Leave it for the windows posse.
However, I do want a tablet Mac. 🙂

Yes, Windows' security problems have everything to do with marketshare and nothing to do with its security features being like a rusty gate. The Mac would have the same problems despite having not having activeX controls or executable files that install without your consent and security like Fort Knox. Only a handful of viruses exist on the platform because there are few holes to exploit. Microsoft makes it all too easy.

 

[macmax77]

i would love to see the Bud guys making an Apple add, hehehehehehhehehehehheheheheehhehehehehehehehe 😀 😱

 

[VicMacs]

i say...

pretty simple commercial..

zoomed 20inch imac screen (focus on tiger)

Mouse pointer opening and moving some windows around, gettin exposé exposed, maybe throw dashboard in there, so far half the people dont understand what it is.. maybe a movie or something futuristic theyre thinking, then up comes itunes which is something EVERY PC USER uses or knows and recognizes... pointer chooses some songs and throws it in the ipod shuffle

Zoom out focus on iMac *beautiful* all wireless...

then a yell : "Bryyyyyyyyyyyannnnn!!! hurry up we gotta go!!!"

Bryan: "coming Mom!"

Zoom way out focus on kid taking the shuffle, on the huge imac screen, the beauty of an imac desktop, maybe throw a cool screensaver...

by then people are like 😱 "thats a mac?"

do the same commercial for a teen, a woman, a bussiness man, a grandpa, a dog for all i care... EDIT (mix and match apps for each, make sure to get OFFICE in the picture so that people finally understand that it exists on the mac, i use pages thanks 😀

just put the Apple Experience out there...

People will come

Edit: play the Dave Matthews Band song : American Baby (beautiful baby!)

 

[macmax77]

. just put the Apple Experience out there...

People will come[/QUOTE]

TRUE!!!

Then get the BUD dudes to make us laugh and want to watch the adds again and again, hehhehe
😀

 

[7on]

Bring back Jeff Goldblum, please.

I know that many people disliked his involvement in all the Apple ads of the G3 iMac days, but I still think he's a dude and has a fantastic voice for computer advertising (and has become the 'voice' of Apple). 🙂

He did do the G5 "blow out" voice over.

 

[macnews]

Apple does have some new print ads out. They are not part of a series, but I have noticed an increased effort in their print advertising.

 

[BenRoethig]

just put the Apple Experience out there...

People will come

Not unless Apple starts putting computers out there that meet their needs instead of the needs of Steve Jobs. The Mini was a good start, but there is still a hole between the Mini and the PMG5 which the iMac doesn't (entirely) meet.

 

[jettredmont]

don't forget newspapers, magazines, packaging.....basically almost everything that goes to print touches a Mac at some point.

Extension of idea:

Apple logo, fade in directly below "Made on a Mac:", fade out.

Show clips from Lord of the Rings, The Incredibles, music videos, cover shots of magazines, stack of newspapers, etc. Interspersed with video stream of professional productions throw in short views of home movies, school report with "A+" circled in red, rotating model of genome, four people in iChat AV laughing, the iPod, etc.

At the same time, scroll up list of these products, like one of those old music album ads, where the one playing in the background is highlighted, including items like "Jane Fardo's third grade Science Report" and "Mary Jane's Summer Vacation DVD" alongside "Lord or the Rings Trilogy" and "The New York Times".

Fade out.

Apple logo, fade in "Your life. Made on a Mac." Fade out.


'Course, it would cost a fortune in royalties, but it should be fairly easy to show the breadth of the impact of the Mac on everyone's lives, even though they don't know it.


Now, do you see why they don't pay me to script ads? 🙂

 

[jettredmont]

Probably not the Apprentice... I always see them using HPs on the show. It be nice if we could get The Donald to use a Mac on TV!

Yeah, last season (I think) one of the "companies" decided to give an iPod away for some promotion, and said "HP iPod" and "iPod by HP" at least a dozen times, and showed on screen "HP iPod" with small print "by Apple" just once ... my wife looked rather perplexed and asked why they're not giving away an Apple iPod instead. I believe that company lost, and one thing my wife reiterated was that they should have given away an Apple iPod 'cause then people would have wanted it.

HP obviously donates cash to the show. It's the only explanation. I refuse to believe that any up-and-coming "exec" with two brain cells would think "iPod" and then immediately and almost unremittingly relate that to "HP".

 

[OziMac]

He did do the G5 "blow out" voice over.

Thanks, I am aware of this 🙂

The last thing I can find that he did was some iPod radio advertisements - I can't remember exactly, but I think it was for the 15GB / 20GB / 40GB line up in September (?) 2003 when they introduced the 'silhouettes'.

Ever since then though, Apple has not really released any other 'advertisements' other than those bloody silhouettes (not including the iMac G5 introduction video, but that wasn't really an ad). We didn't even get Omar to do a Tiger introduction video with a bunch of agreeable quasi-celebrities at the Apple Store at the Grove! 😉

 

[JzzTrump22]

This is great, I can't wait to see the adds.

 

[brianbobcat]

NEW ipod ad

OK, so i'm sitting in my rom watching SNL when a song come up, kinda a strange one. I really paid no attention till I looke dup to see silhouettes on rollerskates! NO JOKE! it's 11:00 right now, so other markets should probably be getting it today. Nothing yet on apple's site, still only the shuffle ad, but it is late and on a saturday night. It still had the iPod + iTunes and a plain apple logo.

The song is Feel Good by Gorillaz

Main point-skating silhouettes.

-Brian

 

[brianbobcat]

ad online

I've captured the ad and have put it on my .Mac homepage.

Here it is:

http://homepage.mac.com/brianbobcat1/iMovieTheater12.html

-Brian

 

[Wonder Boy]

i saw it too. i was totally caught off guard. i saw the silhouettes out of the corner of my eye and immediately knew what was being advertised. good on apple for advertising the shuffle, now we just need some imac and mac mini ads.