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Apple iPod TV Ad #4 Posted
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~Shard~
macrumors P6
I like the new ad - Apple seems to pick good, diverse tunes for these ads. However, 4 is enough - hopefully they move onto something different next time. Also, is Apple planning on releasing any new ads that DON'T feature the iPod? Or will this be the rumored SuperBowl ad?
I think now that the Carolina Panthers are in the SuperBowl, it would be quite appropriate for Apple to advertise the OS with the same name. 😎
I think now that the Carolina Panthers are in the SuperBowl, it would be quite appropriate for Apple to advertise the OS with the same name. 😎
Best thing about this advertisement is the ending. They finally show Apple.com under the Apple logo. Not everyone knows Apple's logo outside of Mac users themselves. Saw it twice at the NFC Championship game. I agree though, we need to see more Powerbook and iBook advertisements, as well as eMac and iMac advertisements. The iPod/iTunes advertisements are getting a bit stale.
Actually, in studies I remember seeing years ago in advertising classes... Apple was one of the MOST recognized brands worldwide... not just in computers... but in brands overall. I'm pretty sure they were in the top 5 most recognized brands, up with Nike and McDonald's.
Though I agree that it is definitely a good idea to put the URL up for an iPod ad... especially since these ads are so stylistically different than anything Apple has done in over a decade. Also because "iPod" is less recognized as an Apple brand than "Macintosh".
That's true to a point. As a rainbow colored Apple they were very well recognized. Now that they have decided to stick to the logo but do many different two color or shades of gray for the logo, I've had a few customers who think the logo on their Panther startup screen is an orange!
I have no idea why our society has taken the rainbow color to mean gay. The rainbow color can also be symbolic as a unifier of people, much like the rainbow coalition. I really think that Apple should return to its roots and use the rainbow color again. At least when they edited the 1984 commercial to include the iPod on her waist they didn't change the color at the end of the commercial of the Apple logo in the 1984 commercial.
Rainbow Apple vs. mono-color
A study just last year concluded that world-wide, Apple's logo was the #2 most recognizable, behind Coca-Cola. And it's been many years since Apple dropped the rainbow treatment (I don't remember exactly when it was -- does anybody know for sure?).
Everyone is entitled to their own opinion, so here's mine: The rainbow treatment was fine for its time, but Apple was smart to change it when they did. The mono-color treatment gives Apple so much more flexibility than the rainbow allowed. And while it's unlikely that reduced printing costs were a primary motivation for the change, I'm sure it was considered a bonus.
Honestly, I don't see how the rainbow treatment would help the apple be more recognizable as an apple (instead of an orange). I don't recall the last time I saw a rainbow-colored apple in real life. To me, the simpler treatment focuses attention on the shape, making the apple more recognizable, not less.
I loved the original logo -- our family had an Apple ][ back in '77, then a Lisa, then Macs -- and I didn't like it when Apple changed it, but as a designer, I've come to appreciate their rationale.
Again, just my opinion . . .
A study just last year concluded that world-wide, Apple's logo was the #2 most recognizable, behind Coca-Cola. And it's been many years since Apple dropped the rainbow treatment (I don't remember exactly when it was -- does anybody know for sure?).
Everyone is entitled to their own opinion, so here's mine: The rainbow treatment was fine for its time, but Apple was smart to change it when they did. The mono-color treatment gives Apple so much more flexibility than the rainbow allowed. And while it's unlikely that reduced printing costs were a primary motivation for the change, I'm sure it was considered a bonus.
Honestly, I don't see how the rainbow treatment would help the apple be more recognizable as an apple (instead of an orange). I don't recall the last time I saw a rainbow-colored apple in real life. To me, the simpler treatment focuses attention on the shape, making the apple more recognizable, not less.
I loved the original logo -- our family had an Apple ][ back in '77, then a Lisa, then Macs -- and I didn't like it when Apple changed it, but as a designer, I've come to appreciate their rationale.
Again, just my opinion . . .
Mini commercials?
Agreed -- not completely stale yet, but getting there.
This is just a guess, but Apple's probably got a whole new campaign lined up for the mini's rollout. They're supposed to be available sometime in February, right? So here's hoping we'll see something new on the boob tube.
Regarding the Apple logo, I'd argue that the logo IS recognized by most (see above post), but many have a negative association with it. Such as, "Macs are only for artists/hippies/drug addicts." And, "They're too expensive." And, "No games." (Actually, these are mostly true, aren't they?) 😉
Agreed -- not completely stale yet, but getting there.
This is just a guess, but Apple's probably got a whole new campaign lined up for the mini's rollout. They're supposed to be available sometime in February, right? So here's hoping we'll see something new on the boob tube.
Regarding the Apple logo, I'd argue that the logo IS recognized by most (see above post), but many have a negative association with it. Such as, "Macs are only for artists/hippies/drug addicts." And, "They're too expensive." And, "No games." (Actually, these are mostly true, aren't they?) 😉
The new ad is very cool, as are the rest of them. I agree with the poster above that Apple should make more ads promoting their computers and software. Apple should take the success of the iPod marketing and apply it to the rest of their product line... actually showcasing the ease of use, compatibility with MS Office, and superior operating system, not just talking heads telling us how good it is.
Re: Question
I think the Hey Mama song was the only one on iTunes when the commercial was released. It took a few weeks to get the Jet song, a few weeks to get the BT song. The new one might be there next week... It took 2 months before the polyphonic spree were/was added to iTMS. (VW Pods Unite)
dave
I think the Hey Mama song was the only one on iTunes when the commercial was released. It took a few weeks to get the Jet song, a few weeks to get the BT song. The new one might be there next week... It took 2 months before the polyphonic spree were/was added to iTMS. (VW Pods Unite)
dave
cr2sh
macrumors 68030
the bright white, is the right white.
This girl should stop trying to think so hard... she's going to end up hurting herself.
The ignorance of racism manifests itself in society everyday in ugly ways, and while its something to be conscious of by saying a design is racist, youre actually diminishing how awful it really is. And to think, she thought she was being clever 🙄
This girl should stop trying to think so hard... she's going to end up hurting herself.
The ignorance of racism manifests itself in society everyday in ugly ways, and while its something to be conscious of by saying a design is racist, youre actually diminishing how awful it really is. And to think, she thought she was being clever 🙄
Re: funny site
Absolutely not! If anything, you can't tell what race the person is in the in the advertisement. And that is a good thing. It is completely colorblind. And just because the iPod is white, Apple has on numerous occasions used this image which makes it look like a black iPod exists (though it doesn't yet)
Granted racism is a complex issue, and can't be taken at face value for anything in the advertisements. I would not make a big deal out of the color of the iPod. And now the Mini has several!
Absolutely not! If anything, you can't tell what race the person is in the in the advertisement. And that is a good thing. It is completely colorblind. And just because the iPod is white, Apple has on numerous occasions used this image which makes it look like a black iPod exists (though it doesn't yet)
Granted racism is a complex issue, and can't be taken at face value for anything in the advertisements. I would not make a big deal out of the color of the iPod. And now the Mini has several!
